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ÇOK ULUSLU İŞLETMELERİN DOĞRUDAN YABANCI YATIRIM KARARLARININ REKABETÇİ ÇERÇEVEDE İNCELENMESİ: DEĞER ZİNCİRİ TEMELLİ BİR YAKLAŞIM

ANALYZING FOREIGN DIRECTINVESTMENT DECISIONS OFMULTINATIONAL ENTERPRISES WITHIN COMPETITIVE FRAMEWORK: A VALUE CHAINBASED PERSPECTIVE

Journal Name:

  • Yönetim-İstanbul Üniversitesi İşletme Fakültesi İşletme İktisadı Enstitüsü Dergisi

Publication Year:

  • 2010

Key Words:

Keywords (Original Language):

Author NameUniversity of AuthorFaculty of Author
Abstract (2. Language): 
Main aim of this study is to analyze foreign direct investments as a tool to trace the strategic actions of multinational enterprises within a value chain approach. The study is based on an integrative review of related literature and the development and tests of hypotheses focusing on the relationship between foreign direct investment decisions and type of competitive advantage pursued by the firm. Porter's "Value Chain Approach" and "Generic Strategies" are considered as important strategic tools in the study. In this sense, dispersion of foreign direct investment among upstream and downstream activities in the value chain is expected to affect the type of competitive advantage pursued by the firm in different ways, causing it to pursue either "cost leadership" or "differentiation" based competitive advantage.
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Abstract (Original Language): 
Bu çalışmanın amacı, çok uluslu işletmelerin stratejik faaliyetlerini izleyebilmek için önemli bir araç olan doğrudan yabancı yatırımları, değer zinciri temeli bir yaklaşım kapsamında ele almaktır. Çalışma, ilgili literatürün bütüncül bir biçimde incelenmesine ve bu çerçevede doğrudan yabancı yatırım kararlan ile işletmenin izlediği rekabet avantajı arasındaki ilişkiye odaklanan hipotezlerin geliştirilerek test edilmesine dayanmaktadır. Porter tarafından geliştirilen "Değer Zinciri Yaklaşım" ve "Temel Rekabet Stratejileri", çalışma kapsamında, önemli stratejik araçlar olarak ele alınmıştır. Bu bağlamda, doğrudan yabancı yatırımların değer zincirinde yer alan yukarıya ve aşağıya dönük faaliyetler temelindeki dağılımının, firmanın izlediği rekabet avantajı türünü, maliyet liderliği ya da farklılaştırma olarak değiştirmesi beklenmektedir.
FULL TEXT (PDF): 
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  • 67
69-83
  • English

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