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ANALYTIC HIERARCHY PROCESS AS A MANAGERIAL DECISION TOOL IN THE EVALUATION OF NEW PRODUCT IDEAS

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Abstract (2. Language): 
In this study, Analytic Hierarchy Process (AHP), that was developed as an estimation and decisionmaking technique for managers, is reviewed for the evaluation of new product ideas. The AHP algorithm is solved on a hypothetical example consistent with the hierarchy developed to evaluate new product ideas.
Abstract (Original Language): 
Bu çalis mada bir tahminleme ve karar verme teknigi olarak gelis tirilen Analitik Hiyerars i Proses (AHP) teknigi, yeni ürün fikirlerinin degerlendirilmesi amaciyla yeniden gِozden geçirilmistir. Bu amaçla AHP algoritmasi, yeni ürün fikirlerinin degerlendirilmesine uygun bir karar hiyerar sisi ile birlikte düzenlenerek olu sturulan model bir ornek üzerinde coِzülmus tür.
119-137

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