You are here

Çevirimiçi Alışverişteki Engeller: Cinsiyet ve Internet Güvenliğinin Etkileri

Obstacles to online shopping: Impact of Gender and Internet Security Issues

Journal Name:

Publication Year:

Abstract (2. Language): 
In the latest technology era, the widespread usage of internet enabled individuals to interact continuously and led to altered buying behavior patterns. Literature focuses on the critical effects in the field. Among many antecedents to online shopping, previous studies point out two important obstacles: (i) acceptance and tendency to use technology in accordance with gender perceptions and (ii) internet security problems. This study analyzes the impact of these two prominent factors on e-commerce utilization by studying the effects of these factors through primary and secondary data; a survey designed specifically for this analysis and the cross-country data from Eurostat. The findings show that while internet security problems significantly impact online shopping behavior, the evidence is mixed for the impact of gender. The results of this paper provide insights for a successful e-commerce transaction and identify important obstacles to be avoided for an efficient e-commerce system.
Abstract (Original Language): 
Güncel teknoloji çağında, internetin yaygın kullanımı bireylerin sürekli etkileşim içinde olmasını sağlamış ve farklı alışveriş davranışlarına yol açmıştır. Literatürdeki çalışmalar, bu alandaki önemli etkileri ortaya çıkarmaya odaklanmıştır. Bu bağlamda, çevrimiçi yapılan alışverişi etkileyen unsurlar arasında iki önemli engel göze çarpmaktadır: i) Cinsiyet algısına bağlı teknolojiyi kabul etme ve kullanma eğilimi ve ii) İnternetteki güvenlik sorunları. Bu çalışma, göze çarpan bu iki unsurun e-ticaretin kullanımına olan etkilerini Eurostat’ın ülkeler arası verisini kullanarak ve de bu çalışma için özel olarak tasarlanmış bir anketin sonuçlarını analiz ederek incelemektedir. Bulgular, internetteki güvenlik sorunlarının çevrimiçi alışveriş davranışını oldukça etkilediğini göstermektedir. Cinsiyetin etkileri ise daha karmaşıktır. Bu çalışmanın sonuçları başarılı bir e-ticaret işlemi için gerekenler hakkında fikir vermekte ve verimli bir e-ticaret sistemi için kaçınılması gereken önemli engelleri göstermektedir.
27-54

JEL Codes:

REFERENCES

References: 

Ajzen, I. & M. Fishbein, (1980),Understanding attitudes and predicting
social behavior, Englewood Cliffs, NJ: Prentice Hall.
Awad N.F. & A. Ragowsky (2008),“Establishing trust in electronic
commerce through online word of mouth: An examination across
genders.”Journal of management Information Systems, 24(4), 101-121
Badie, F. &M. Higby (2001). “E-Commerce and Privacy: Conflict and
Opportunity”, Journal of Education for Business, 76(6), 303-307.
Dokuz Eylül Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi,
Cilt:27, Sayı:2, Yıl:2012, ss.27-54.
47
Bhatnagar, A.,S. Misra, & H.R. Rao,(2000). “On risk, convenience and the
internet shopping”.Association for Computer Machinery. Communications of
the ACM, 43(11), 98-105.
Bosnjak M., M. Galesic & T. Tuten(2007),“Personality determinants of
online shopping: Explaining online purchase intentions using a hierarchical
approach”Journal of Business Research, 60, 597-605.
Ciganek, A. P. & S. Jarapatruin (2004).“The Role of National Culture and
Gender on Information Elements in E-Commerce: A Pilot Study on Trust”.
Proceedings of the Tenth Americas Conference on Information Systems, New
York, New York, August 2004.
Cleveland, M., B.J. Babin, M.Laroche, P. Ward & J. Bergeron
(2003).“Information search patterns for gift purchase: A cross-national
examination of gender differences”, Journal of Consumer Behavior, 3(1), 20-
47.
Cho H. & S.K. Jialin( 2008). “Influence of gender on internet commerce:
An exploratory study in Singapore”. Journal of Internet Commerce, 7(1), 95-
119.
Darley,W. & R. Smith (1995). “Gender differences in information
processing strategies”,Journal of Advertising, 24(1),41-57.
Davis, F.D (1989). “Perceived Usefulness, Perceived Ease of Use, and User
Acceptance of Information Technology”. MIS Quarterly, 13(3), 319-340.
Davies, H. & H. Lsung (1995). “The Benefits of Guanxi: The Value of
Relationships”,Industrial Marketing Management,24, 207-213.
Davis, F.D., R.P. Bagozzi, & P.R. Warshaw (1989).“User acceptance of
computer technology: A comparison of two theoretical models”. Management
Science, 35(8), 982-1003.
Davis, F.D., R.P. Bagozzi, & P.R. Warshaw (1992).“Extrinsic and intrinsic
motivation to use computers in the workplace”.Journal of Applied Social
Psychology, 22, 1111-1132.
Dholakia, R.R. & N. Kshetri (2002). “Gender Asymmetry in the Adoption
of Internet and ECommerce”.
http://www.crito.uci.edu/noah/HOIT/HOIT%20Papers/Gender%20
Asymmetry.pdf. (01.10.2012)
Geniş-Gruber-Gönül-Taş/Obstacles to online...
48
Doney, P.M., J.P. Cannon, & M.R. Mullen (1998).”Understanding the
influence of national culture on the development of trust”,Academy of
Management Review, 23, 601-620.
Frempong, G. & C. Stark (2005). “Ghana”. Towards an African e-Index:
Household and Individual ICT Access and Usage across 10 African Countries,
Ed. A.Gilwald, Research ICT Africa.
Forsythe, S. & L. Chun (2000). “Exploring Gender Differences in Online
Behavior”, Proceedings International Textile and Apparel Association (ITAA),
Cincinnati, Ohio.
Gefen, D. & E. Karahanna & D. W. Straub (2003).“Trust and TAM in
Online Shopping: An Integrated Model”,MIS Quarterly, 27(1), 51-90.
Grabner-Kraeuter, S. (2002).“The role of customer’s trust in online
shopping”, Journal of Business Ethics, 39, 43-50.
Grummert, J. (2000). “American Internet User Survey” white paper by
Cyber Dialog www.cyberdialogue.com.
Goldstein, A. & D. O’Connor (2000). “E-Commerce for Development:
Prospects and Policy Issues”, Technical Paper No.164, Paris, OECD
Development Centre Technical Papers.
Ha S. & L. Stoel (2009). “Consumer e-shopping acceptance: Antecedents in
a technology acceptance model”,Journal of Business Research, 62, 565-571.
Hackett, E.,P. Mirvis & A. Sales (1991).“Women’s and men’s expectations
about the effects of technology at work”Group & Organizational Studies, 16(1),
60-86.
Hasan B. (2010). “Emerging and scrited roles in computer-supported
collaborative learning”,Computers in Human Behavior, 26(4), 597-601.
Hayhoe, C.-R.,L. Leach,P.Turner, M. Bruin, & F. Lawrense
(2000).“Difference in spending habits and credit use of college
students”,Journal of Consumer Affairs, 34, 1113-1133.
Hutchinson, W. & M. Warren (2002). “Truth, lies, reality and deception: An
issue for E-Commerce”. International Journal of Services and Technology
Management, 3(2), 208-221.
Dokuz Eylül Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi,
Cilt:27, Sayı:2, Yıl:2012, ss.27-54.
49
Hwang, Y. (2010).“The moderating effects of gender on e-commerce
systems adoption factors: An empirical investigation.”Computers in Human
Behavior, 26(2010), 1753-1760.
Jackson, L.,K. Ervin, P. Gradner, & N. Schmitt (2001).“Gender and the
internet: women communicating and men searching”. Sex Roles, 44(5/6), 363-
379.
Jaffe, D. (2007). “Gender marketing: new insights for new concepts”.
Conference: Gender and Marketing, November 14, 2007. Prague.
Jenning, R. (1996). “Internet Lures Shoppers despite Security
Fears”.American Banker,161(38), 17-21.
Laudon, K. & C.Traver (2007). E-Commerce: Business, Technology,
Society, Prentice Hall.
Le, T. (2002).“Pathways to Leadership for Business-to-Business Electronic
Marketplaces”, Electronic Markets, 12(2), 12-19.
Lee, M.K. O. & E. Turban (2001).“A Trust Model for Consumer Internet
Shopping”,International Journal of Electronic Commerce, 6 (1), 75-91.
Luo, X. (2002) “Trust Production and Privacy Concerns on the Internet. A
Framework Based on Relationship Marketing and Social Exchange
Theory”,Industrial Marketing Management, 31(1), 1111-1118.
Malone, T.W., J. Yates & R. Benjamin (1987).“Electronic Markets and
Electronic Hierarchies”, Communications of the ACM, 30(6), 484-497.
Mann, C.L. (2000) “Electronic Commerce in Developing Countries: Issues
for Domestic Policy and WTO Negotiations”..Institute for International
Economics Working Paper 00-3, Washington, DC.
Mbarika, V.A. & C. Okoli (2003). “A Framework for Assessing ECommerce
in Sub-Saharan Africa”.Journal of Global Information Technology
Management, 6(3), 44-66.
McCole, P.,E. Ramsey & J. Williams (2010).“Trust considerations on
attitudes towards online purchasing: The moderating effect of privacy and
security concerns”. Journal of Business Research. 63, 1018–1024.
McKnight, D.H.,L.L. Cummings & N.L. Chervany (1998).“Initial Trust
Formation in New Organizational Relationships”.Academy of Management
Review. 23(3), 473-490.
Geniş-Gruber-Gönül-Taş/Obstacles to online...
50
McKnight, D.H. &N.L. Chervany (2001).“What Trust Means in ECommerce
Relationships: An Interdisciplinary Conceptual
Typology”International Journal of Electronic Commerce, 6(2), 35-59.
Meyer-Levy, J. & D. Meheswaran(1991). “Gender differences in males and
females processing strategies”.Journal of Consumer Research, 8(18), 63-71.
Milgrom, P. & J. Roberts (1992). Economics, Organizations and
Management, Englewood, NJ: Prentice Hall.
Moodley, S. & M. Morris (2004). “Does E-Commerce Fulfill its Promise
for Developing Country (South African) Garment Export Producers?”,Oxford
Development Studies, 32(2), 155-178.
Rainie, L. (2002). “Women surpass men as e-shoppers during the holidays:
2001 sees more e-Commerce and more online socializing”. , Pew Internet and
American Life Projecthttp://www.pewinternet.org.
Rauch, J.E. (2001). “Business and Social Networks in International Trade”,
Journal of Economic Literature, 39, 1177-1203.
Reichheld, F. F., & P. Schefter (2000). “E-Loyalty: Your Secret Weapon on
the Web”, Harvard Business Review, 78(4), 105-113.
Rodgers, S. & M.A. Harris (2003). “Gender and E-Commerce: An
Exploratory Study”,Journal of Advertising Research, 43(3), 322-329.
Rowley, J. (1996). “Retailing and Shopping on the Internet”.Journal of
Retail and Distribution Management, 24(3), 26-38.
Schneider,G. (2007). Electronic Commerce, Thompson Canada.
Swaminathan, V., R. Kraut, E. Leprowska-White & B. Rao, (1999).
“Browsers or buyers in cyberspace?An investigation of factors influencing
electronic exchange”.Journal of Computer Mediated Communication,
5(2),published online on 23 June 2006.
Tannen, D. (1991). You just don’t understand women and men in
conversation. New York, NY: Ballantine Books.
Tannen, D. (1995). “The power of talk: Who gets heard and why”.Harvard
Business Review, 73, 138-148.
Todaro, M. & S.C. Smith (2003). Economic Development 8th Edition.
Essex, UK: Pearson Education Ltd.
Dokuz Eylül Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi,
Cilt:27, Sayı:2, Yıl:2012, ss.27-54.
51
Torkzadeh, G. & G. Dhillon (2002). “Measuring factors that influence the
success of internet commerce”.Information Systems Research, 13(2), 187-204.
Udo, G.(2001). “Privacy and Security Concerns as major barriers for ECommerce:
a survey study”. Information Management and Computer Security,
9(4), 165-174.
Venkatesh, V. & F.D. Davis (2000). “A theoretical extension of the
technology acceptance model: For longitudinal field studies”.Management
Science, 46(2),186-204.
Venkatesh, V. & M. Morris (2000). “Why don’t men even stop to ask for
directions? Gender, social influence and their role in technology acceptance and
usage behavior”.MIS Quarterly, 24(1), 115-139.
Venkatesh, V., M. Morris, & P. Ackerman (2000).“A longitudinal field
investigation of gender differences in individual technology adoption decision
making process”, Organizational Behavior and Human Decision Process,
83(1), 33-60.
Widgery, R. & J. McGaugh, (1993). “Vehicle message appeals and the new
generation women”, Journal of Advertising Research, 33(5), 36-43.
Wong, Y.T. & J.L.M. Tam (2000).“Mapping relationships in China: Guanxi
dynamic approach”,Journal of Business and Industrial Marketing, 15(1), 57-70.
Yates, S.(2001). “Gender, language and computed-mediated
communication for education”, Learning and Instruction, 11, 21-34.

Thank you for copying data from http://www.arastirmax.com