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Incidence of Guerrilla Marketing Practices in Small and Medium Sized Turkish Exporters

Journal Name:

  • European Journal of Economic and Political Studies

Publication Year:

  • 2012

Key Words:

Author Name
Abstract (2. Language): 
Guerrilla Marketing is a marketing tactic designed to attract prospects’ attention and to obtain competitive advantage by utilizing low cost or no cost marketing activities. Its popularity has been increasing as markets become increasingly competitive. Small or Medium sized Turkish exporters may benefit from deploying guerrilla marketing practices in the exporting process. In this article, the implementation level of guerrilla marketing practices among different types of exporters is analyzed.
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