You are here

Home » Content

İNTERNET PAZARLAMADA YENİ BİR YAKLAŞIM: MÜŞTERİLERİN FIRSAT SİTELERİNDEN ALIŞVERİŞ ALIŞKANLIKLARI, TÜRKİYE’DEN BİR UYGULAMA

A NEW APPROACH IN INTERNET MARKETING: CUSTOMERS’ PURCHASING ATTITUTES FROM OPPORTUNITY SITES, AN APPLICATION FROM TURKEY

Journal Name:

  • Journal of Naval Sciences And Engineering

Publication Year:

  • 2013

Key Words:

Keywords (Original Language):

Author NameUniversity of Author
Abstract (2. Language): 
Group buying websites have emerged as a new buying trend in online shopping business. It is known as opportunity sites in Turkish literate. One thing is clear: these sites have become a “global phenomenon”. Opportunity sites negotiate deals with local merchants and assure to deliver crowds of customers in exchange for deep discounts. The aim of this paper is to explain how we reach to this technology (from electricity to opportunity sites). How often people visit or make purchase from these sites. What and how much they buy from these sites. Make a factor analysis about consumer’s “needs and the perception of artificial scarcity”, “low price perception”, “innovation” and “feeling privileged”. Whether opportunity sites shopping attitude has a realitonship with factors and demographic features.
Bookmark/Search this post with
Abstract (Original Language): 
Grup satın alma online alışveriş sektöründe yeni bir satın alma trendi olarak ortaya çıkmıştır. Grup satın alma Türk literatüründe fırsat siteleri olarak bilinmektedir. Bu sitelerin evrensel bir fenomen olduğu aşikardır. Fırsat siteleri yerel ticari işletmelerle büyük indirimler karşılığında birçok müşteriyi bu işletmelere çekme konusunda anlaşma yapmaktadırlar. Bu makalenin amacı bu teknolojiye nasıl ulaşıldığını (Elektrikten fırsat sitelerine), insanların ne sıklıkta bu siteleri ziyaret ettiklerini veya bu sitelerden alışveriş yaptıklarını, bu sitelerden neyi ne kadar fiyata satın aldıklarını, müşterilerin ihtiyaçları, yapay kıtlık algıları, düşük fiyat algıları, yenilik, ayrıcalıklı hissetmelerine ilişkin bir faktör analizi yapmak, fırsat siteleri satın alma tutumlarının demografik özelliklerle ve faktörlerle bir ilişkisinin olup olmadığını açıklamaktır.
FULL TEXT (PDF): 
PDF icon arastirmax-internet-pazarlamada-yeni-bir-yaklasim-musterilerin-firsat-sitelerinden-alisveris-aliskanliklari-turkiyeden-bir-uygulama.pdf
  • 2
12
32
  • Turkish

REFERENCES

References: 

[1] http://www.chillibreeze.com/articles/global-village.asp (Accessed, 20.11. 2011).
[2] Yardelen, Erman, (2011), New Media Order, New Media Order Conference-II,
İstanbul.
[3] Chatfield, Tom, (2011), New Media Order, New Media Order Conference-II,
İstanbul.
[4] Draper, Tim, (2011), Sanal Ortamda Yatırım, New Media Order Conference-II,
İstanbul.
[5] Wong, Brian, (2011), Sanal Ortamda Ticaret, New Media Order Conference-II,
İstanbul.
[6] http://en.wikipedia.org/wiki/Internet (Accessed, 03.11.2011).
[7] Mucuk, İsmet, (2009), Pazarlama İlkeleri, 17.Baskı, İstanbul, Türkmen Kitapevi.
[8] http://www.walthowe.com/navnet/history.html (Accessed,10.11.2011).
[9] Cheng, Chung Tai, (2009), New Media and Event: A Case Study on the Power of
the Internet, Springer Science + Business Media, Know Techn Pol 22, pp.145-153.
[10] Wales, Jimmy, (2011) New Media Order, New Media Order Conference-II,
İstanbul.
[11] Druva-Druvaskalne, Iveta.; Smalinskis, Juris, (2006), Perspectives of web page
and e-mail usage in rural tourism accommodation places in the Latvian countryside, Annual
Proceedings of Vidzeme University College, Vidzeme University College, p.93-103.
[12] Adıgüzel, Alpay, (2010), Sanal Mağaza Atmosferini Etkileyen Özellikler ve
Tüketici Tercihleri Üzerindeki Rolü: Online Tüketiciler Üzerine Bir Araştırma, Yüksek
Lisans Tezi, Balıkesir Üniversitesi.
[13] Aksoy, Ramazan, (2006), Bir Pazarlama Değeri Olarak Güven Ve Tüketicilerin
Elektronik Pazarlara Yönelik Güven Tutumları, ZKÜ Sosyal Bilimler Dergisi, Cilt 2, Sayı
4, 2006, ss. 79–90.
[14] http://www.internetworldstats.com/ (Accessed 04.11.2011).
A New Approach in Internet Marketing: Customers’ Purchasing Attitutes
from Opportunity Sites, An Application From Turkey
31
[15] Barutçu, Süleyman, (2010), E-costumer Satisfaction in the E- Tailing İndustry: An
Emperical Survey for Turkish E-costumers, Ege Academic Review, Vol.17, No.1/2,
pp.15-35.
[16] Meyrick, Julien, (2007), The Internet in Social Marketing Research, Socıal
Marketıng: Advances in Research and Theory, The Haworth Press, pp.103-120.
[17] http://www.cisco.com (Accessed, 08.11.2011).
[18] http://www.amusingquotes.com/h/c/Bill_Clinton_1.htm (Accessed,18.11.2011).
[19] Dugan, Maria and Deveney John, (2000), How to Make Internet Marketing
Simple, Communication World, April-May 2000, pp.58-61.
[20] Sahut, Jean-Michel, (2009), The Impact of Internet on Pricing Strategies in the
Tourism Industry, Journal of Internet Banking&Commerce, Vol.14, Issue.1, pp.1-8.
[21] Carter, Jim A. (2002), Developing e-Commerce Systems, Prentice Hall,
New Jersey.
[22] Examples of Web Services: Amazon and Google, Library Technology Reports,
www.techsource.ala.org, May-June 2006.
[23] http://en.wikipedia.org/wiki/Internet_marketing (Accessed, 03.11.2011).
[24] Sarkar, Amitrajit, (2009), E-commerce Adoption and Implementation in
Automobile Industry: A case Study,
[25] http://en.wikipedia.org/wiki/Group_buying (Accessed, 03.11.2011).
[26] http://www.cnbc.com/id/40495538/The_Other_Contenders_in_the_
Group_ Buying_Clone_Wars (Accessed, 04.11.2011).
[27] http://online.wsj.com/article/
SB100014240527487048961045751396923953 14862.html (Accessed, 01.11.2011).
[28] http://www.haberturka.com/haber_print.php?id=93965 (Accessed, 04.10.2011).
[29] http://www.guardian.co.uk/money/2011/jan/29/group-buying-does-it
-deliver (Accessed, 03.11.2011).
Nuh Mehmet ÜNVER, Mustafa KARADENİZ, Güzide Öncü E. PEKTAŞ
32
[30] http://mashable.com/2010/06/04/group-buying-small-business/
(Accessed, 28.11.2011).
[31] http://www.nbr.co.nz/article/yahoo-nabs-aussie-nz-group-buying-site-ck-8...
(Accessed, 03.11.2011).
[32] http://www.purevolume.com/ashleywhite841/posts/1060804/
What%27s+Gro up+Buying (Accessed, 08.11.2011).
[33] http://webtrends.about.com/od/socialshopping/tp/Groupon
-Competitors-Sites-Like-Groupon.htm (Accessed, 08.11.2011).
[34] http://www.telehaber.com/haberler/haber-2684998/ (Accessed, 08.11.2011).

Thank you for copying data from http://www.arastirmax.com