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ÇEKİCİ FAKTÖRLERİN DESTİNASYON SEÇİMİNE ETKİSİ: DALYAN ÖRNEĞİ

THE EFFECTS OF PULL FACTORS ON DESTINATION CHOICE: A STUDY IN DALYAN

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Abstract (2. Language): 
This study examines Dalyan’s specific pull factors (attractiveness factors) influenced for tourist holiday destination choice. It’s known that the pull factors have a significant influence of consumers in the selection of destinations and hence, buying decision. In this context, first the conceptual framework was conducted and then data were gathered from tourists with the help of a questionnaire which is conducted face to face. By analyzing data descriptive and inferential statistically variables have been examined under four factors. Then, with the regression analysis of Dalyan’s specific attractions was investigated tourist attraction in selected. The results of the study show that pull factors are effective on tourists’ destination choice.
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Abstract (Original Language): 
Bu çalısma da Dalyan’a özgü çekici faktörlerin turistlerin tatil yeri seçimindeki etkisi arastırılmıstır. Çekici faktörlerin, tüketicilerin destinasyon seçiminde ve buna bağlı olarak satınalma kararlarında önemli etkiye sahip olduğu bilinmektedir. Bu kapsamda, önce kavramsal çerçeve olusturulmus sonra turistlerle yüzyüze yapılan anket çalısması yardımıyla veriler toplanmıstır. Tanımlayıcı ve çıkarımsal istatistiksel olarak verilerin analizi yapılarak değiskenler dört faktör altında incelenmistir. Daha sonra yapılan regresyon analizi ile Dalyan’a özgü çekiciliklerin turistlerin Dalyan’ı seçmelerindeki etkisi arastırılmıstır. Dalyan’a özgü tüm çekici faktörlerin turistlerin destinasyon seçim kararları üzerinde önemli derecede etkisinin olduğunu görülmüstür.
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