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B2B İŞLETMELER NE KADAR SORUMLU? B2B İŞLETMELERİN SATIN ALMA SÜRECİNDEKİ TOPLUMSAL DUYARLILIKLARININ ÖLÇÜMÜ

HOW RESPONSIBLE IS B2B? CSR SENSITIVITY OF B2B COMPANIES IN BUYING DECISION PROCESS

Journal Name:

  • Adıyaman Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

Publication Year:

  • 2016

Key Words:

Keywords (Original Language):

Author NameUniversity of AuthorFaculty of Author
Abstract (2. Language): 
In this study, the researchers explore the following question. Are B2B companies sensitive about CSR in supplier selection? The aims of this study are to investigate: first, the influence of CSR activities on supplier selection; second, the significant dimensions of CSR which have impact on decision making; and third, the CSR level of the customer company as a control variable. In contradiction to previous studies on B2C or mixed market types, empirical results of our qualitative research show that CSR concept is simply not understood by SME B2B companies in Turkey and philanthropic activities and charities are done instead. These activities are performed under the influence of cultural doctrine and the potential benefits of CSR strategies are ignored. Thus, it has been seen that a new scale needs to be developed for B2B firms to explore the CSR understanding and attitudes of B2B firms.
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Abstract (Original Language): 
Bu çalışmada araştırmacılar B2B işletmelerin tedarikçi seçiminde Kurumsal Sosyal Sorumluluk (KSS) açısından duyarlılık gösterip göstermediği sorusuna cevap aramaktadır. Çalışmanın amacı; tedarikçi seçiminde KSS faaliyetlerinin etkisini araştırmak, karar alma sürecine etki eden önemli KSS boyutlarını ortaya koymak ve son olarak, bir kontrol değişkeni olarak müşteri işletmenin KSS faaliyet düzeyini belirlemektir. Yürütülen nitel çalışma ile B2C ve karma pazar türlerinde gerçekleştirilen geçmiş çalışmaların aksine Türkiye’deki orta ölçekli B2B işletmelerin açıkça KSS kavramını anlamadıkları ve bunun yerine bağışlar ve hayırseverlik faaliyetleri yürüttükleri görülmüştür. Bu faaliyetler ise kültürel prensipler çerçevesinde gerçekleştirilmekte ve KSS’nin potansiyel faydaları göz ardı edilmektedir. Dolayısıyla, B2B firmaların KSS anlayışını ve tutumunu keşfetmek için yeni bir ölçek geliştirilmesine ilişkin ihtiyaç ortaya konmuştur.
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