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TÜRK SPOR MEDYASINDA ÇALIŞAN PERSONELİN İŞ DOYUMUNU YORDAYAN FAKTÖRLER

PREDICTORS OF JOB SATISFACTION OF THE PERSONNEL WORKING IN TURKISH SPORTS MEDIA

Journal Name:

  • Beden Eğitimi ve Spor Bilimleri Dergisi- Niğde Üniversitesi

Publication Year:

  • 2012

Key Words:

Keywords (Original Language):

Author NameUniversity of AuthorFaculty of Author
Abstract (2. Language): 
The purpose of this study was to determine the job satisfaction level of personnel working in sports media and to determine the predictive values of demographic variables {Media Segment, Position, Inservice Education, Experience (Master, Intern, & Assistant), Education level, Job Selection Condition, Turnover (Non, Moderate,& High), Age (Young Adulthood, Middle, & Late Adulthood) on their intrinsic, extrinsic and overall job satisfaction levels. The sample of the research was composed of 144 media workers from 7 national broadcast and 9 national print media organizations. Minnesota Job Satisfaction Questionnaire (short-form; Weiss, et al., 1967) were used as data collection instrument. In the statistical analysis of the study descriptive statistics and hierarchical regression analysis was conducted to the data. According to the results, Model 1(Media Segment and Position); Model 2 (Media Segment, Position, In-service Education, Experience Dummy I (Master vs. Intern), Experience Dummy II (Master vs. Assistant); Model 3 (Media Segment, Position, In-service Education, Experience Dummy I (Master vs. Intern), Experience Dummy II (Master vs. Assistant), Education level, Job Selection Condition) were significant determinants of intrinsic, extrinsic and overall job satisfaction. On the other hand, the variables of Model 4 (Media Segment, Position, In-service Education, Experience Dummy I (Master vs. Intern), Experience Dummy II (Master vs. Assistant), Education level, Job Selection Condition, Turnover Dummy I (Non vs. Moderate), Turnover Dummy II (Non vs. High), Age Dummy I (Middle vs. Young Adulthood), Age Dummy II (Middle vs. Late Adulthood) did not provide significant value as indicators to predict job satisfaction. Result showed that position, in-service education and job selection condition were most prominent predictors of job satisfaction in sport media. This result provided valuable information for candidate employees and managers who will be interested in seeking career opportunities media sector.
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Abstract (Original Language): 
Bu çalışmanın amacı; spor medyasında çalışan personelin iş doyum düzeylerini belirlemek ve medya kısımlaması, pozisyon, hizmet içi eğitim, deneyim ( uzman, stajyer ve asistan), eğitim seviyesi, iş seçim koşulu, iş değişimi (hiç, orta ve yüksek), yaş (genç yetişkin, orta yetişkin ve ileri yetişkin) değişkenlerinin içsel doyum, dışsal doyum ve genel iş doyumunu ne derece yordadıklarını ortaya koymaktır. Araştırmanın örneklemi 7 ulusal televizyon kanalından ve 9 ulusal gazeteden seçilen 144 spor servisi çalışanından oluşmaktadır. Katılımcılara Weis ve diğ. (1967) tarafından geliştirilen Minnesota İş Doyumu Anketinin kısa formu uygulanmıştır. Elde edilen veriler öncelikle tanımlayıcı istatistik ve hiyerarşik regresyon analizi ile çözümlenmiştir. Bulgular, spor medyası çalışanlarını içsel is doyumu, dışsal iş doyumu ve genel iş doyum düzeylerini Model 1[medya kısımlaması, pozisyon], Model 2 [medya kısımlaması, pozisyon, hizmet içi eğitim, deneyim kategorik kodlama I ( uzman-stajyer), deneyim kategorik kodlama II ( uzman-asistan)], Model 3 [medya kısımlaması, pozisyon, hizmet içi eğitim, deneyim kategorik kodlama I ( uzman-stajyer), deneyim kategorik kodlama II ( uzman-asistan), eğitim seviyesi, iş seçim koşulu] anlamlı düzeyde yordarken, Model 4 [medya kısımlaması, pozisyon, hizmet içi eğitim, deneyim kategorik kodlama I ( uzman-stajyer), deneyim kategorik kodlama II ( uzman-asistan), eğitim seviyesi, iş seçim koşulu, iş değişimi kategorik kodlama I (hiç-orta), iş değişimi kategorik kodlama II (hiç-yüksek), yaş kategorik kodlama I (orta, genç yetişkin), yaş kategorik kodlama II (orta, ileri yetişkin)] ise anlamlı düzeyinde yordamamıştır. Çalışmanın sonuçları, pozisyon, hizmet içi eğitim ve iş seçim koşulları gibi değişkenlerin iş doyumunu yordama düzeyleri açısından öne çıktığını gösterirken aynı zamanda medya alanında kariyer yapmak isteyecek adaylara ve yöneticilere önemli ipuçları vermektedir.
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