You are here

Home » Content

Destination Culture and Its Influence on Tourist Motivation and Tourist Satisfaction of Homestay VisitTurist Motivasyonunda

Mahalli Kültür ve Etkisi ve Apart Ziyaretlerinde Turist Memnuniyeti

Journal Name:

  • Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Dergisi

Publication Year:

  • 2013

Key Words:

Keywords (Original Language):

Author Name
Abstract (2. Language): 
Kültürel ve tarihsel turizm kaynaklarının avantajıyla Hanoi uzun dönemli turizm kalkınma stratejisine son şeklini vermek zorundadır. Bu çalışma, apart turizm hizmet sektöründe stratejik pazarlama kararının tesis edilmesi anlayışını sağlamak için turizm planlamacılarına ve turizmcilere yardım etmeyi amaçlamaktadır. Ampirik analiz için Duonglam Eski Köyü’nün apart hizmetinden faydalanmış 150 uluslararası ziyaretçinin oluşturduğu datalar kullanılmıştır. Turist motivasyonu ve nihai varış noktası sadakatindeki memnuniyet arasındaki hipotezleri test etmek amacıyla regresyon yöntemi benimsenmiştir. Bu çalışma Duonglam köyündeki iklim şartları, nihai varış noktasına ulaşım kolaylığı, konaklama kalitesi, doğal güzellikler ve hijyen şartlarının turist memnuniyeti üzerinde önemli etkileri olduğu sonucunu çıkarmıştır. Diğer taraftan da bu sonuçlar Duonglam Eski Köyü’nün kültürel aktiviteleri ve turizm hizmet sektörü hakkında olumsuz bir kanıyı temsil etmektedir. Ayrıca çalışmada, araştırmanın sınırı ve turizm sektörü çalışanları için elde edilen bulguların sonuçları tartışılmıştır.
Bookmark/Search this post with
Abstract (Original Language): 
With the advantage of culture and historical tourism resource, Hanoi has to finalize its tourism development strategy for the long term. This study aims to help tourism planners and marketers to get an understanding that may provide a foundation for their strategic marketing decision in homestay tourism service. The empirical analysis used data from 150 international visitors who have experience in using homestay service in Duonglam old village. To test the hypotheses among tourist motivation, satisfaction with destination loyalty, regression is adopted. This study result show that climate conditions, the destination can be easily reached, the quality of the accommodation, beauty of the scenery and cleanliness are ranked most important attribute for tourist satisfaction with Duonglam village. Another hand the result also indicates negative image about tourist service and culture events of Duonglam old village. Implications of the findings for tourism marketers and research limitation are also discussed.
FULL TEXT (PDF): 
PDF icon arastirmax-destination-culture-and-its-influence-tourist-motivation-and-tourist-satisfaction-homestay-visitturist-motivasyonunda.pdf
  • 2
199
222
  • English

JEL Codes:

REFERENCES

References: 

Alkharabsheh K.S, ALsarayreh M.N, Rumman M.A, & Farajat A.H, (2011), The Impact of Viral Marketing via Internet on Promotion of Tourism Products in Jordan, International Research Journal of Finance and Economics, 80, 138-147.
Andriotis, K., &Vaughan, R. D., (2003), Urban Residents’ Attitudes toward Tourism Development: The Case of Crete, Journal of Travel Research. 42(4), 172-185.
Baloglu, S. (2001). An Investigation of a Loyalty Typology and the Multidestination Loyalty of International Travelers, Tourism Analysis, 6(1), 41-52.
Baloglu, S., & Mangaloglu, M. (2001), Tourism destination images of Turkey, Egypt, Greece and Italy as perceived by US-based tour operators and travel agents, Tourism Management, 22, 1-9.
Barsky & Labagh (1992), A Strategy for Custmer Satisfaction, Cornell Hotel and Restaurant Administration Quarterly. Oct., 32-40.
Beerli, A. & Martin, J.D. (2004), Tourists’ characteristics and the perceived image of tourist destinations: a quantitative analysis-a case study of Lanzarote, Spain, Tourism Management, 25, 623-636.
Bui, H., (2011), Congruency between the projected and perceived tourism destination image of Vietnam, Journal of International Business Research, 10(2), 1-13.
Caruana A, Money AH,& Berthon PR., (2000), Service quality and satisfaction: the moderating role of value, European Journal of Marketing 34(11/12), 1338-1353.
Chen, C.F. & Tsai, D., (2007), How destination image and evaluative factors affect behavioral intentions? Tourism Management, 28, 1115–1122.
Chi, C. G. & Qu, H., (2008), Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach, Tourism Management. 29, 624-636.
N.Q. Vinh Güz/Fall 2013
Cilt 3, Sayı 2, ss.199-222 Volume 3, Issue 2, pp.199-222
219
Cho B. H. (1998). Assessing Tourist Satisfaction: an Exploratory Study of Korean Youth Tourists in Australia, Tourism Recreation Research, 23 (1), 47-54.
Cole, S., (2007), Beyond Authenticity and Commodification, Annals of Tourism Research. 34(4), 943-960.
Dann, G. M. S., (1981). Tourist Motivation: An Appraisal, Annals of Tourism Research. 8(2), 187-219.
Dwyer, L., & Kim, C., (2003). Destination Competitiveness: Determinants and Indicators, Current Issues in Tourism. 6(5), 369-414.
Global Insight, Inc., (2004), Factors Influencing Visitor's Choices to Visit Urban Destinations. http:// www.tourism.gov.on.ca/english/tourdiv/research/ factors_influencing_visitors_report.pdf. (September 11)
Hu, Y.&Ritchie, J.R.B., (1993), “Measuring Destination Attractiveness: A Contextual Approach”, Journal of Travel Research, 32, 25–34.
Kadir, D. & Jabil M., (2010), Tourism research in Malaysia: What, which way and so what? Sintok, Kedah. Universiti Utara Malaysia Press
Kao, M.C., Patterson, L., & Li, Chungi Kai., (2008), Motivations and Satisfactions of Taiwanese Who Visit Australia, Journal of Travel & Tourism Marketing, 24(1), 17-33.
Kim, H., (1998), Perceived Attractiveness of Korean Destinations, Annals of Tourism Research, 25(2), 340-361.
Klenosky, D. B., (2002), The “Pull” of Tourism Destinations: A Means-End Investigation, Journal of travel Research. 40(2), 385-395.
Korzay, M., Alvarez, M. D. (2005). Satisfaction and Dissatisfaction of Japanese Tourists in Turkey, Anatolia, An International Journal of Tourism and Hospitality Research 16(2), 176-193.
Kozak, M. & Rimmington, M. (2000). Tourist Satisfaction with Mallorca, Spain as an Off- Season Holiday Destination, Journal of Travel Research, 39(3), 260-269.
Kuenzel, S. & Katsaris, N., A., (2009), Critical analysis of service recovery processes in the hotel industry, TMC Academic Journal, 4(1), 14-24.
Çankırı Karatekin Üniversitesi Çankırı Karatekin University
İktisadi ve İdari Bilimler Journal of the Faculty of Economics
Fakültesi Dergisi and Administrative Sciences
220
Kuusik, A., Tiru, M., Ahas, R. & Varblane, U., (2011), Innovation in destination marketing: The use of passive mobile positioning for the segmentation of repeat visitors in Estonia, Baltic Journal of Management, 6(3), 378-399.
Lai, W. H., & Vinh, N. Q., (2013), How Promotional Activities and Evaluative Factors Affect Destination Loyalty: Evidence from International Tourists of Vietnam, International Journal of Marketing Studies, 5(1), 70-85.
Lai, W. H., & Vinh, N. Q. (2012). A Study of Analyzing the Selection of Promotion Activities and Destination Attributes in Tourism Industry in Vietnam - From the Perspective of Tourism Industrial Service Network (TISN), International Journal of Social and Human Sciences, 6, 330-336.
Lee, S. Y., Petrick, J. F., & Crompton, J., (2007), The roles of quality and intermediary constructs in determining festival attendees’ behavioral intention, Journal of Travel Research, 45(4), 402–412.
Louise, G. H., Uffe, N. P. V., Rico, J. B. & Emil, E., (2003) Tourism as a Development Strategy in Rural Areas Adjacent to the Crocker Range, National Park. Sabah.
Luo, X., & Homburg, C., (2007), Neglected outcomes of customer satisfaction, Journal of Marketing, 71(2), 133–149.
Luxury travel Vietnam. (2012), VIETNAM Luxury Travel Guide Book online: http://luxurytravelvietnam.com/blog/?s=%C4%91%E1%BA%B3ng
Martin, M. B. G., (2005), Weather, Climate and Tourism - A Geographical Perspective, Annals of Tourism Research. 32(3), 571-591.
McKercher, B., (1998), The effect of market access on destination choice, Journal of Travel Research. 37(3), 39-47
Miller, J. (1997). Cultural Tourism Worthy of Note, Journal of Hotel & Motel Management, 212(15), 7-17.
Molina, A., Gómez, M., & Consuegra, D. M. (2010), Tourism marketing information and destination image management, African, Journal of Business Management, 4(5), 722-728.
Moutinho, L., (1987), “Consumer Behavior in Tourism”, European Journal of Marketing, 21 (10), 1-44.
N.Q. Vinh Güz/Fall 2013
Cilt 3, Sayı 2, ss.199-222 Volume 3, Issue 2, pp.199-222
221
Murphy, P., Mark P., & Smith, P.B. (2000). The destination product and its impact on traveler perceptions, Tourism Management, 21, 43- 52.
Ngamsom, R. (2007), Thai and Scandinavian Tourists’ Motivation to Visit Phuket, Thailand, Journal of Travel Research, 46, 422-433.
Nunnally, J. C. (1978), Psychometric theory. McGraw-Hill, New York
O’Leary, S., & Deegan, J. (2003), People, pace, place: Qualitative and quantitative images of Ireland as a tourism destination in France, Journal of vacation marketing, 9(3), 213-226.
Okello MM, Yerian S. (2009), Tourist satisfaction in relation to attractions and implications for conservation in the protected areas of the Northern Circuit, Tanzania, Journal of Sustainable Tourism, 17(5), 605–625.
Oliver R.L., (1997), Satisfaction: A Behavioral Perspective on the Consumer, McGraw-Hill: Singapore.
Parasuraman A, Zeithaml V.A. and Berry L., (1985), A conceptual model of service quality and its implications for future research, Journal of Marketing 49, 41-50.
Pearce, D. (1989), Tourist Development, Wiley, New York.
Pizam, A., and Mansfeld, Y. (1996), Tourism, Crime, and International Security Issue, Chichester: Wiley, New York.
Reilly, M. D. (1990). Free elicitation of descriptive adjectives for tourism image assessment, Journal of Travel Research, 28(1), 21–26.
Richards & Wilson, (2006), Developing creativity in tourist experiences: A solution to the serial reproduction of culture, Tourism Management. 27(6): 1209-1223.
Smith, M. K. (2003), Issues in Cultural Tourism Studies, Routledge, London
Taleb Rifai, (2012), Potential for Tourism Homestay Development online: http://vccinews.com/news_detail.asp?news_id=26017
Truong, T.H, & King B., (2009), An evaluation of satisfaction levels among Chinese tourists in Vietnam, International Journal of Tourism Research, 11(6), 521-535.
Çankırı Karatekin Üniversitesi Çankırı Karatekin University
İktisadi ve İdari Bilimler Journal of the Faculty of Economics
Fakültesi Dergisi and Administrative Sciences
222
Truong, T.-H., & Foster, D., (2006), Using HOLSAT to evaluate tourist satisfaction at destinations: the case of Australia holidaymakers in Vietnam, Tourism Management, 27(5), 842–855.
Viet Nam National Administration of Tourism (2011), Annual the report of tourism
Viet Nam National Administration of Tourism (2012), Annual the report of tourism
Wang, Y., (2007), Customized authenticity begins at home, Annals of Tourism Research, 34(3), 789-804.
Weber, K., (1996). The Assessment of Tourist Satisfaction Using the Expectancy Disconfirmation Theory: A Study of the German Travel Market in Australia, Pacific Tourism Review, 14, 35-45.
WTTC., (2005).World: The 2005 Travel and Tourism Economic Research, (Online) http:// www.wttc.org. (September 11)
Yahaya Ibrahim, (2004), Homestay Programme in Malaysia, ASEAN Journal on Hospitality and Tourism, 3(1), 65-75.
Yüksel, A. & Akgül, O., (2007), Postcards as affective image makers: An idle agent in destination marketing, Tourism Management, 28(3), 714-725.
Žabka, V., Brencˇicˇ,M. & Dmitrovic´,T., (2010),Modeling perceived quality, visitor satisfaction and behavioral intentions at the destination level, Tourism Management, 31, 537–546.
Zeithaml, V. A., Bitner, M. J. & Gremler, D. D., (2009). Services marketing: Integrating customer focus across the firm, McGraw-Hill Companies, Singapore

Thank you for copying data from http://www.arastirmax.com