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Akıllı Telefon Seçiminin Belirleyicileri: Üniversite Öğrencileri Üzerine Bir Uygulama

Determinants of Smartphone Selection: An Application of the University Students

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DOI: 
http://dx.doi.org/10.18074/cnuiibf.233

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Author NameUniversity of AuthorFaculty of Author
Abstract (2. Language): 
In this study, we aimed to identify the factors that impact on smartphone selection of university students. In this context, the data is obtained from a survey which is conducted to students that are studying in Bingöl University. This questionnaire was administered to 400 students in the November-October 2014. Student’s smartphone selection response variable, the logarithm of age, the logarithm of income and logarithm of the scores of the students' perspective on smart phone is taken as an explanatory variable. In the analysis were used logistic regression. The estimated results of logistic regression analysis; logarithm of the scores of the students' perspective on smart phone and the the logarithm of income was be found to increase the likelihood of smartphone selection in a meaningful way. Between the logarithm of age and smartphone selection was not found to be significant relationship. The results of the study, showed that the major determinants of smartphone selection monthly income and students' perspective on smartphones.
Abstract (Original Language): 
Bu çalışmada, üniversite öğrencilerinin akıllı telefon seçimi üzerinde etkili olan faktörlerin tespit edilmesi amaçlanmıştır. Bu kapsamda, Bingöl Üniversitesinde okuyan öğrencilere uygulanan bir anketten elde edilen veriler kullanılmıştır. Bu anket, Ekim-Kasım 2014 tarihlerinde 400 öğrenciye uygulanmıştır. Öğrencilerin akıllı telefon seçimi cevap değişkeni, yaşın logaritması, aylık gelirin logaritması ve öğrencilerin akıllı telefona ilişkin bakış açılarının puanın logaritması açıklayıcı değişken olarak alınmıştır. Analizlerde lojistik regresyon kullanılmıştır. Tahmin edilen lojistik regresyon analizi sonucunda; öğrencilerin akıllı telefona ilişkin bakış açılarının puanın logaritması ve aylık gelirin logaritması anlamlı bir şekilde akıllı telefonu seçme olasılığını artırdığı tespit edilmiştir. Yaşın logaritması ile öğrencilerin akıllı telefon seçimi arasında anlamlı bir ilişki bulunamamıştır. Araştırmanın sonuçları, aylık gelir ve öğrencilerin akıllı telefona ilişkin bakış açıları, akıllı telefon seçiminin önemli belirleyicileri olduğunu göstermiştir.

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REFERENCES

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