Sistematik Riskin Konaklama İşletmelerinin Karlılık Oranları Üzerindeki Etkisinin Ölçülmesi (Marmaris Altınyunus Turistik Tesisleri A.Ş. Örneği)

As is known, the risk of financial sense is defined as the difference between expected return and actual return. The part of risk that cannot be mitigated by diversification is evaluated as part of systematic risk and there is a focus in this area. These positive impacts of systematic risk factors, known to have positive impacts on the profitability of firms. if managed well the systematic risk factors vary on the basis of the sector and the company. Although there are many components, it is possible to analyze and evaluate the total effect of interest rate, inflation and exchange rate, which are the major systematic risk factors with the help of the beta coefficient. In this study, the effect of systematic risk on profitability have been analyzed and evaluated on the financial statements of Marmaris Altınyunus Touristic Facilities Inc., which is a public limited company and one of the hospitality industry establishments in Marmaris, Turkey. The application side of the study comprises of the regression and correlation analyses between the beta coefficients and the profitability ratios obtained from sample data taken from the entity's financial statements.