You are here

Tüketicinin Otomobil Talebinin Tahmini Ve Ülke Menşei Etkileri Üzerine Bir Literatür İncelemesi

A Review Of Econometric Estimation Of Consumer Demand For Automobiles And The Country Of Origin (COO) Effects

Journal Name:

Publication Year:

Abstract (2. Language): 
The demand for automobiles has always been an important area for the application of various theoretical econometric models and the automotive industry remains to be the leading export sector in Turkey. This paper surveys a range of important developments in the modeling and estimation of demand for new automobiles in various regions like the U.S., Europe, and Turkey. The applied econometrician can acquire a good perspective when constructing such a model and deciding on the most appropriate econometric estimation technique. However, the applied econometrician is cautioned against some of the difficulties in modeling and forecasting the demand for automobiles. Since the Country of Origin (COO) effect is known to be an important factor in explaining the demand for products including automobiles, we also review the marketing literature investigating the consumers’ biases about products related to the country in which they are made.
Abstract (Original Language): 
Otomobil talebi çoğu zaman çeşitli kuramsal ekonometrik modellerin uygulama alanı olmuş ve de otomotiv halen Türkiye’de lider ihracat sektörü konumundadır. Bu çalışmada ABD, Avrupa ve Türkiye’de yeni otomobil talebinin modellemesi ve tahmin edilmesi ile ilgili önemli gelişmeler incelenmiştir. Daha çok uygulama ile ilgilenen ekonometriciler bu tür bir modelin belirlenmesi ve gerekli ekonometrik tahmin yönteminin seçilmesi için faydalı bir bakış açısı kazanabilirler. Fakat, uygulamacı istatistikçi otomobil talebinin modellenmesi ve ileriye dönük satış miktarlarının tahmininde yaşanabilecek bir takım güçlüklere karşı uyarılmaktadır. Ülke menşei tüketicinin otomobil seçimini etkileyen önemli bir etken olduğu bilinmektedir ve dolayısıyla pazarlama literatüründe bulunan ürünün ülke menşei hususunda tüketici önyargılarını da inceleyeceğiz
97-132

JEL Codes:

REFERENCES

References: 

ALPER, C. E. and MUMCU, A. “Interaction between price, quality and
country of origin when estimating automobile demand: the case of Turkey”,
Applied Economics, 2007, 39, 1789−96.
APIL, A. R. and KAYNAK, E. “Georgian consumers’ evaluation of
products sourced from European Union member countries”, International
Journal of Commerce and Management , 2010, 20(2), 167−87.
Automotive Manufacturers Association: Turkey, March 2011, Automotive
Industry: Evaluation Report of 2010, No: 2011/5, 1-19.
Automotive Manufacturers Association: Turkey, March 2011, News
Bulletin, 1-28.
Automotive Report: Automotive Industry Report: Turkey, Sep 2009, The
Economist Intelligence Unit Limited, 9-16.
Automotive Distributors Associaiton, “Otomotiv Ticaretinde Yol Haritası
Gelecek 10 yıl”, Aslan, I. Y. et al. İstanbul 2009.
BAKER,M.J. and MICHIE, J. Product country images: perceptions of
Asian Cars, Working Paper, Department of Marketing, University of
Strathclyde, 1995, 95(3).
BERRY, S., GRILLI, V. and Lopez de SILANES, “The Automobile
Industry and the Mexico-US Free Trade Agreement”, NBER Working Paper,
1992, No.4152.
BERRY, S. “Estimating discrete-choice models of oligopoly product
differentiation”, RAND Journal of Economics, 1994, 25, 242-62.
Özçam-Özçam/A Review…
130
BERRY, S., LEVINSOHN, J. and PAKES A., “Automobile prices in
market equilibrium”, Econometrica, 1995, 63, (4), 841-90.
BRESNAHAN, T. F. “Departures from Marginal Cost Pricing in the
American Automobile Industry”, Econometrica, Nov, 1981, 201-27.
CARLSON, R. L.) “Seemingly unrelated regression and the demand for
automobiles of different sizes, 1965-75: a disaggregated approach”, Journal of
Business, 1978, 51, (2), 243-62.
CHAKRABORTY, G., ALLRED, A.T. and BRISTOL, T., Exploring
consumers’ evaluations of counterfeits: the roles of country of origin and
ethnocentrism, Advances in Consumer Research, 1996, 23, 379-384.
CHINEN, K., ENOMOTO, C. and CASTLEY,D., The Country of Origin
Effect on Toyotas Made in Japan, the USA and Mexico, The Journal of Brand
Management, 2000, 8(2), 139-148.
CHOWDHURY, Md. H. K. “The cognitive foundations of partitioned
country-of-origin: a causal path analysis”, International Journal of Marketing
Studies, 2010, 2(2), 258-66.
DIXIT, A., “Optimal Trade and Industrial Policies for the U.S. Automobile
Industry”, Empirical Methods for International Trade, Ed: R. Feenstra,
Cambridge, MA: MIT Press, 1988, 141-165.
GALLANT, A. R. and JORGENSON, D. W. “Statistical inference for a
system of simultaneous, non-linear,implicit equations in the context of
instrumental variable estimation”, Journal of Econometrics, 1979, 11, 275-302.
GOLDBERG, P. K. “Product differentiation and oligopoly in international
markets: the case of automobile industry”, Econometrica, 1995, 63, (4), 891-
951.
HAN, H. T. “The investigation of country of origin effect using Taiwanese
consumers’ perceptions of luxury handbags as example”, The Journal of
American Academy of Business, 2010, 15 (2), 66-72.
HAN,C.M., Country image: halo or summary construct?, Journal of
Marketing Research, 1989, 26, 222-229.
HAN, C.M. and TERPSTRA, V., COO effetcs for uni-national and
binational products, Journal of International Business Studies, 1988, 19, 235-
256.
Dokuz Eylül Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi,
Cilt:27, Sayı:1, Yıl:2012, ss.97-132.
131
HAUBL, G., A cross national investigation of the effects of country of
origin and brand name on the evaluation of a new car, International Marketing
Review, 1996, 13(5), 76-97.
JOSIASSEN, A. “Young Australian consumers and the COO effect:
investigation of the moderating roles of product involvement and perceived
product-origin congruence”, Australian Marketing Journal, 2010, 18, 23-7.
JOHANSSON,J.K and NEBEZZAHL, I.D., COO, social norms and
behavioral intentions, Advances in International Marketing, 1987, 2, 65-79.
KUMARA, S. and CANHUA, K. “Perceptions of Country of Origin: an
Approach to identifying Expectations of Foreign Products”, Brand
Management, 2010, 17, 5, 343-53.
LAWRENCE, C., MARR, N.E. and PRENDERGAST, G.P., Country of
origin stereotyping: A case study in the New Zealand motor vehicle industry,
Asia Pacific International Journal of Marketing, 1992, 4(1), 37-51.
LEVIN,I and JASPER, J.,MITTELSTAEDT, J. and GAETH, G. Attitudes
towards “ Buy America First and Preferences for American and Japanese Cars”,
A different role for country of origin information, Advances in Consumer
Research, 1993, 20(1), 625-629.
LEVINSOHN, J., “Empirics of Taxes on Differentiated Products: The case
of Tariffs in the U.S. automobile industry”, Trade Policy Issues and Empirical
Analysis, Ed: R. E. Baldwin, Chicago: University of Chicago Press, 1988, 11-
40.
McFADDEN, D. “Modelling the choice of residential location”, In A.
Karlqvist et al., eds., Spatial Interaction Theory and Planning Models. 1978,
New York: North-Holland.
OZCAM, A., JUDGE, G., BERA, A. and YANCEY, T. “The risk properties
of a pre-test estimator for Zellner’s seemingly unrelated regression model”.
Mimeo., Department of Agricultural and Resource Economics, University of
California, Berkeley, 1991.
PRENDERGAST, G. P., TSANG, A. S. L. and CHAN, C. N. W. “The
Interactive Influence of COO of Brand and Product Involvement on Purchase
Intention”, Journal of Consumer Marketing, 2010, 27(2), 180-8.
ROSEN, S. “Hedonic prices and implicit markets: product differentiation in
pure competition”, Journal of Political Economy, 1974, 82, 34-55.
Özçam-Özçam/A Review…
132
SADRUDUN,A.A. and d’ASTOUS, A., Muilidimensional country of origin
effects on product evaluations: A study in Morocco, International Journal of
Commerce and Management, 1995, 5(3), 32-45.
STURGEO, T. and FLORIDA, R. “Globalization and jobs in the
automotive industry”, Final report to the Alfred P. Sloan Foundation, A study
by CMU and MIT, 2000.
TARR, D. G. and MORKRE, M. E., Aggregate Costs to the United States
of Tariffs and Quotas on Imports.Bureau of Economics Staff Report,
Washington, D. C.: Federal Trade Commission, 1984.
TIGLI, M., PIRTINI, S. and ERDEM, Y. C. “The Perceived Country of
Origin Images in Turkey”, International Business and Economics Research
Journal, 2010, August (9), 8, 127-33.
TODER, E., CARDELL, N. S. and BURTON, E., Trade Policy and the U.S.
Automobile Industry. New York: Praeger, 1978.
TRANDEL, G. A “The bias due to omitting quality when estimating
automobile demand”, The Review of Economics and Statistics, 1991, 73, 522-
25.
VERBOVEN, F. “International price discrimination in the European car
market”, RAND Journal of Economics, 1996, 27, 240-68.
VERLEGH, P. and STEENKAMP, J.B., Review and meta analysis of
country of origin research, Journal of Economic Psychology, 1999. 20(5), 521-
546.
WETZEL, J. and HOFFER, G. “Consumer demand for automobiles: A
disaggregated market approach”, Journal of Consumer Research, 1982, 9, 195-
99.
WONG, C. Y. et al. “The impact of consumer ethnocentrism and country
of origin sub-components on young Chinese consumers’ assessments”, Asia
Pacific Journal of Marketing and Logistics, 2008, 20 (4), 455-78.

Thank you for copying data from http://www.arastirmax.com