You are here

SÜRDÜRÜLEBİLİR PERAKENDECİLİK: TÜRKİYE'DEKİ SÜPERMARKETLERİN KEŞİFSEL BİR ANALİZİ

SUSTAINABLE RETAILING: AN EXPLORATORY ANALYSIS OF SUPERMARKETS IN TURKEY

Journal Name:

Publication Year:

Keywords (Original Language):

Author NameUniversity of AuthorFaculty of Author
Abstract (2. Language): 
Sustainable consumption and production patterns offer better quality of life through minimizing the use of natural resources so as to not jeopardize future generations’ needs. Retailers, especially supermarkets/hypermarkets, can play a crucial role in maintaining sustainability through influencing consumption and production patterns. However, literature review related to sustainability remains fairly unexplored in the retail research in Turkey. Thus, the aim of this paper is to provide an exploratory review of the publicly reported most recent sustainability reports, official web sites, and Facebook accounts of BİM, MİGROS, METRO and CARREFOURSA, largest retailers in Turkey, and offer an understanding of the applications these retailers are currently implementing as part of their sustainability agendas. Further, the analyses of the written material are supplemented by actual observation visits to the retail stores, to identify sustainability applications carried out by the retailers in their store environment. The analysis revealed some important findings: The review suggests that all the retailers are addressing sustainability agendas. However, the Internet search related to sustainability applications of the retailers put forth considerable variation in the volume and detail of information, and sustainability commitment is rather limited and more tactical for most of the retailers analyzed.
Abstract (Original Language): 
Sürdürülebilir gelişme; sürdürülebilir tüketim ve doğal kaynakların kullanımını gelecek kuşakların ihtiyaçlarını tehlikeye atmayacak şekilde minimize edecek üretim süreçlerine bağlıdır ve perakendeciler, özellikle de süpermarket/hipermarketler sürdürülebilirliğin sağlanmasında önemli bir role sahiptir. Bununla beraber Türkiye’deki perakendecilik araştırmalarında bu konunun oldukça az incelendiği görülmektedir. Bu nedenle bu çalışmanın amacı, Türkiye'nin en büyük perakendecileri olan BİM, MİGROS, METRO ve CARREFOURSA'nın en son yayınlanmış sürdürülebilirlik raporlarını, resmî internet ve Facebook sayfalarını inceleyerek bu perakendecilerin sürdürülebilirlik ajandaları ve bu doğrultudaki uygulamalarını tespit etmektir. Buna ek olarak perakendecilerin mağazaları gözlemlenerek sürdürülebilirlik konusunda yaptıkları uygulamalar incelenmiştir. Bu analiz bazı önemli sonuçları ortaya çıkarmıştır: Bütün incelenen perakendecilerin sürdürülebilirlik ajandaları vardır. Bununla beraber sürdürülebilirlik açısından yapılan internet incelemesi hacim ve bilgi çeşitliliği ve sürdürülebilirlik konusunda gerçekleştirilen uygulamalar açısından değişiklikler göstermektedir ve sürdürülebilirlik konusunda analiz edilen çoğu perakendecinin sorumluluk almak açısından kısıtlı ve sadece taktiksel uygulamalar gerçekleştirdiği görülmüştür.

REFERENCES

References: 

Carrefoursa.com (2016). https://www.carrefoursa.com/kurumsal/ 2016/08/26/guvenli-kirtasiye-carrefoursada/ (05.01.2016)
Carrefoursa.com (2016). https://www.carrefoursa.com/kurumsal/ anasayfa/ (05.01.2016).
Carrefoursa.com (2016). https://www.carrefoursa.com/kurumsal/sosyal-sorumluluk/ (05.01.2016).
Chkanikova, O. and Lehner, M. (2015). Private Eco-Brands and Green Market Development: Towards New Forms of Sustainability Governance in the Food Retailing. Journal of Cleaner Production, 107, 74-84.
Claro, D.P., Neto, S.A.L., and de Oliveira Claro, P.B. (2013). Sustainability Drivers in Food Retail. Journal of Retailing and Consumer Services, 20(3), 365-371.
Delai, I. and Takahashi, S. (2011). Sustainability Measurement System: A Reference Model Proposal. Social Responsibility Journal, 7(3), 438-471.
Delai, I., and Takahashi, S. (2013). Corporate Sustainability in Emerging Markets: Insights from the Practices Reported by the Brazilian Retailers. Journal of Cleaner Production, 47, 211-221.
Durieu, X. (2003). How Europe’s Retail Sector Helps Promote Sustainable Production. Industry and Environment, 26(1), 7-9.
Erol, I., Cakar, N., Erel, D., and Sari, R. (2009). Sustainability in the Turkish Retailing Industry. Sustainable Development, 17(1), 49-67.
Euromonitor.com (2016). Grocery Retailers in Turkey, Country Report January 2016. http://www.euromonitor.com/grocery-retailers-in-turkey/report (12.01.2016)
Evans, W., and Denney, M. (2009). Greening Retail: Best Environmental Practices of Leading Retailers from Around the World. Canada: Evans & Company Consultants Inc.
Gök, A., ve Türk, M. (2011). Perakendeci İşletmelerde Çevreyi Koruma Bilinci Üzerine bir Araştırma. Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 16(2), 125-152.
Burcu İlter
139
Hingley, M.K. (2005). Power Imbalanced Relationships: Cases from UK Fresh Food Supply. International Journal of Retail & Distribution Management, 33, 551-569.
ITE Transport&Logistics (2016). Turkey’s Top Five Supermarkets Profiled. http://www.transport-exhibitions.com/Market-Insights/Cold-Chain/Turkey-B... (01.01.2016).
Jones, P., Comfort, D., and Hillier, D. (2009). Marketing Sustainable Consumption within Stores: A Case Study of the UK’s Leading Food Retailers. Sustainability, 1(4), 815-826.
Jones, P., Comfort, D., and Hillier, D. (2011). Sustainability in the Global Shop Window. International Journal of Retail & Distribution Management, 39(4), 256-271.
Jones, P., Comfort, D., Hillier, D., and Eastwood, I. (2005). Retailers and Sustainable Development in the UK. International Journal of Retail & Distribution Management, 33(3), 207-214.
Jones, P., Hillier D., and Eastwood, I. (2011). Shopping for Tomorrow: Promoting Sustainable Consumption Within Food Stores. British Food Journal, 113(7), 935-948.
Jones, P., Hillier, D. and Eastwood, I. (2005). Sustainable Retailing and Consumerism. Management Research News, 28(1), 34-44.
Jones, P., Hillier, D., and Comfort, D. (2013). In the Public Eye: Sustainability and the UK's Leading Retailers. Journal of Public Affairs, 13(1), 33-40.
Marques, F., Sérgio Miranda Mendonça, P., and Jabbour, C. (2010). Social Dimension of Sustainability in Retail: Case Studies of Small and Medium Brazilian Supermarkets. Social Responsibility Journal, 6(2), 237-251.
Metro (2015). Sürdürülebilirlik Raporu. https://www.metro-tr.com/surdurulebilirlik-raporu (15.07.2016).
Migros (2015). Annual Report. https://www.migroskurumsal.com/ userfiles/file/en/Annual%20Reports/MIGROS_2015_ENG_K.pdf (11.03.2016).
Migroskurumsal.com (2016). https://www.migroskurumsal.com/en/Ice rik.aspx?IcerikID=183 (15.07.2016).
Özbakır, M., ve Velioğlu, M.N. (2010) Pazarlamaya Sürdürülebilirlik Çerçevesinden Bakış ve Bir Örnek Olay Analizi 1. Tüketici ve Tüketim Araştırmaları Dergisi, 71-98.
Prescott-Allen, R. (2001). The Wellbeing of Nations: A Country-by-Country Index of Quality of Life and the Environment. Island Press: Washington.
Sustainable Retailing: An Exploratory Analysis of Supermarkets in
Turkey
140
PWC.com.tr (2016) Dönüşürken Büyüyen Türkiye Perakende Sektörü. http://www.pwc.com.tr/tr/publications/industrial/retail-consumer /pdf/donusurken-buyuyen-turkiye-perakende-sektoru-raporu.pdf (05.01.2016)
Retailer.net (2016). İşte Türkiye’nin 100 Perakende Devi. http://www.retailler.net/iste-turkiyenin-100-perakende-devi/ (05.01.2016)
Ritch, E., Brennan, C., and MacLeod, C. (2009). Plastic Bag Politics: Modifying Consumer Behaviour for Sustainable Development. International Journal of Consumer Studies, 33(2), 168-174.
Sabah (2014). Turkey's Largest Grocery Chain BİM to Open Premium Store in 2015. Daily Sabah Business, December 24, 2014. http://www.dailysabah.com/money/2014/12/24/ turkeys-largest-grocery-chain-bim-to-open-premium-store-in-2015
Thompson, B. (2007). Green retail: Retailer Strategies for Surviving the Sustainability Storm. Journal of Retail & Leisure Property, 6(4), 281-286.
United Nations Environment Programme (2016). UNEP 2015 Annual Report. http://www.unep.org/annualreport/2015/ en/index.html (05. 01.2016)
Uydacı, M. (2011). Yeşil Pazarlama. İstanbul: Türkmen Kitapevi.
Wiese, A., and Toporowski, W. (2013). CSR Failures in Food Supply Chains-an Agency Perspective. British Food Journal, 115(1), 92-107.
Wiese, A., Kellner, J., Lietke, B., Toporowski, W., and Zielke, S. (2012). Sustainability in Retailing-a Summative Content Analysis. International Journal of Retail & Distribution Management, 40(4), 318-335.
Wiese, A., Zielke, S., and Toporowski, W. (2015). Sustainability in Retailing Research Streams and Emerging Trends. International Journal of Retail & Distribution Management, 43(4/5).
World Commission on Environment and Development (1987). From One Earth to One World: An Overview. Oxford: Oxford University Press.
Ytterhus, B.E., Arnestad, P., and Lothe, S. (1999). Environmental Initiatives in the Retailing Sector: An Analysis of Supply Chain Pressures and Partnerships. Corporate Social-Responsibility and Environmental Management, 6(4), 181.

Thank you for copying data from http://www.arastirmax.com