You are here

KOBİ Sahip ve Yöneticilerinin Rekabet Stratejilerini Farklı Performans Ölçütleri Açısından Değerlendirmesine Yönelik Bir Saha Araştırması

A Field Study of the Evaluation of Competitive Strategies of SME’s Owners and Managers with Different Performance Measurements

Journal Name:

Publication Year:

Keywords (Original Language):

Abstract (2. Language): 
Although strategies implemented by large firms have long been a primary subject in the literature and concern of practitioners, not as much studies and research have been done on the strategic dimension of Small and Medium-sized Enterprises (SMEs). Since SMEs differ from large firms in terms of their structure and approaches in many respects, strategies implemented successfully by the large firms may not become effective for the SMEs. For this reason it’s especially important to analyze SMEs in terms of strategies they follow. In this research, strategies implemented by the SMEs in metal and machine and equipment sector operating in the Marmara and Gebze region have been analyzed against a variety of performance criteria. In this study, a relationship is found between all the performance criteria considered and the following variables: the applications of programs to improve TQM, giving importance to the production of special products and services, application of comprehensive control procedures, and employing highly skilled personnel strategies.
Abstract (Original Language): 
Son yıllarda büyük isletmelerce uygulanan rekabet stratejileri isletme literatüründe önemli oranda inceleme konusu olurken, Küçük ve Orta Ölçekli Đsletmeler açısından bu alanda daha az arastırma yapılmıstır. Küçük ve Orta Ölçekli Đsletmeler, büyük isletmelerle kıyaslandığında birçok yönden farklı yapı ve anlayısa sahiptirler. Bu farklı anlayıslara rağmen, büyük isletmelerde basarı ile uygulanan stratejilerin aynen KOBĐ’lerde uygulanması olumsuz sonuçlara neden olabilir. Bu nedenle özellikle stratejik yaklasımlar yönünden KOBĐ’lerin daha detaylı incelenmesinde yarar vardır. Bu arastırmamızda makine ve ekipmanları sektörü ile metal sanayi sektöründe Gebze ve civarında faaliyet gösteren KOBĐ’lerde uygulanan rekabet stratejileri çesitli performans ölçütlerine göre değerlendirilmistir. Bu değerlendirme sonucu; Toplam kaliteyi gerçeklestirmeye yönelik programları uygulama, Özel ürün yada hizmetlerin üretimine önem verme, Kapsamlı kontrol prosedürleri uygulama ve Yüksek nitelikli personel istihdam etme stratejileri ile incelenen tüm performans kriterleri arasında iliski bulunmustur.
77-94

REFERENCES

References: 

Audretsch D.B. Prince, Y. M. Thurik, A. R. (1999). “Do Small Firms
Compete with Large Firms?”, Atlantic Economic Journal, 61 (2), 201-
209.
Azzone, G. and Cainarca, G. C. (1993). “The Strategic Role of Quality in
Small Size Firms”, Small Business Economics, 5 (1), 63-76.
Brews, P. J. and Hunt, M.R. (1999). “Learning To Plan And Planning To
Learn: Resolving The Planning School / Learning Scholl Debate”,
Strategic Management Journal, 20, 889-913.
Caron H. and Harrison, J.S. (1999). “Manufacturing-based Relatedness,
Synergy, and Coordination”, Strategic Management Journal, 20, 129-
145.
Curtis, D.A. (1983). Strategic Planning for Smaller Businesses, Newyork.
Dean, T.J. Brown, R.L. Bamford, C.E. (1997). “Differences in Large and
Small Firm Responses to Environmental Context: Strategic Implications
from a Comparative Analysis of Business Formations”, Strategic
Management Journal, 19(7), 709-728.
Dijk, M.P.V. (1995). “Flexible specialization, The New Competition and
Industrial Districts”, Small Business Economics, 7.
Golden, P.A. and Dollinger, M. (1993). “Cooperative Alliances and
Competitive Strategies in Small Manufacturing Firms”,
Entrepreneurship: Theory & Practice, 17 (6), 43-56.
Gomes-Casseres, B. (1997). “Alliance Strategies of Small Firms”, Small
Business Economics. 9, 33-44.
Heunks, F. J. (1998). “Innovation, Creativity and Success”, Small Business
Economics, 10 (3), 263-272.
Jarratt, D.G. (1998). “A Strategic Classification of Business Alliances: a
Qualitative Perspective Built from A Study of Small and Medium-sized
Enterprises”, Qualitative Market Research: An International Journal,
1(1), 39-49.
Karlsson, C. and Olsson, O. (1998). “Product Innovation in Small and Large
Enterprises”, Small Business Economics, 10 (1), 31-46.
Kotler, P. and Armstrong, G. (1994). Principles of Marketing, Prentice Hall,
London.
Lau, R.S.M. (1996). “Strategic Flexibility: A New Realty for World-Class
Manufacturing”, S.A.M. Advanced Management Journal, Spring.
Levy, D.T. (1993). “Comment on Small Firms and Merger Mania”, Small
Business Economics, 5 (4), 319-322.
Levy, M. and Powell, P. (1998). “SME fleexiblity and the Role of
Information Systems”, Small Business Economics, 11, 183-196.
Long, C. and Vickers-Koch, M. (1995). “Using Core Capabilities to Create
Competitive Advantage”, Organizational Dynamics, 24 (1), 7-22.
Ma, H. (2000). “Of Competitive Advantage. Kinetic and Positional”,
Business Horizons, 43, 53-64.
Miller, C.C., Burke, L.M., Glick, W.H. (1998). “Cognitive Diversity Among
Upper-Echelon Executives; Implications for Strategic Decision
Processes”, Strategic Management Journal, 19 (1), 39-58.
Noteboom, B. (1994). “Innovation and Diffusion in Small Firms: Theory
and Evidence”, Small Business Economics, 6 (5), 327-347.
Oster, M. S. (1994). Modern Competitive Analysis, Oxford University Press,
Newyork.
Sackett, P.J. Maxwell, D.J. Lowenthal, P.A. (1997). “Customizing
Manufacturing Strategy”, Integrated Manufactured Systems, 8/6.
Steinhoff, D. and Burgess, J.F. (1993). Small Business Management
Fundamentals, McGraw Hill International Editions, Newyork,.
Sandvig, J.C. and Coakley, L. (1998). “Best Practices in Small Firm
Diversification”, Business Horizons, 41 (3), 33-40.
Shafer, S.M. and Oswald, S.L. (1996). “Product-focused Manufacturing for
Strategic Advantage”, Business Horizons, November-December. 24-29.
Thompson, A.A., and Strickland III, A.J. (1984). Strategic Management,
McGraw-Hill.
Wright, P., Kroll, M., Parnell, J. (1996). Strategic Management Concepts
and Cases, Englewood Cliffs, NJ: Prentice Hall.

Thank you for copying data from http://www.arastirmax.com