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KOBİ Sahip ve Yöneticilerinin Rekabet Stratejilerini Farklı Performans Ölçütleri Açısından Değerlendirmesine Yönelik Bir Saha Araştırması

A Field Study of the Evaluation of Competitive Strategies of SME’s Owners and Managers with Different Performance Measurements

Journal Name:

  • Dumlupınar Üniversitesi Sosyal Bilimler Dergisi

Publication Year:

  • 2006

Key Words:

Keywords (Original Language):

Author NameUniversity of AuthorFaculty of Author
Abstract (2. Language): 
Although strategies implemented by large firms have long been a primary subject in the literature and concern of practitioners, not as much studies and research have been done on the strategic dimension of Small and Medium-sized Enterprises (SMEs). Since SMEs differ from large firms in terms of their structure and approaches in many respects, strategies implemented successfully by the large firms may not become effective for the SMEs. For this reason it’s especially important to analyze SMEs in terms of strategies they follow. In this research, strategies implemented by the SMEs in metal and machine and equipment sector operating in the Marmara and Gebze region have been analyzed against a variety of performance criteria. In this study, a relationship is found between all the performance criteria considered and the following variables: the applications of programs to improve TQM, giving importance to the production of special products and services, application of comprehensive control procedures, and employing highly skilled personnel strategies.
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Abstract (Original Language): 
Son yıllarda büyük isletmelerce uygulanan rekabet stratejileri isletme literatüründe önemli oranda inceleme konusu olurken, Küçük ve Orta Ölçekli Đsletmeler açısından bu alanda daha az arastırma yapılmıstır. Küçük ve Orta Ölçekli Đsletmeler, büyük isletmelerle kıyaslandığında birçok yönden farklı yapı ve anlayısa sahiptirler. Bu farklı anlayıslara rağmen, büyük isletmelerde basarı ile uygulanan stratejilerin aynen KOBĐ’lerde uygulanması olumsuz sonuçlara neden olabilir. Bu nedenle özellikle stratejik yaklasımlar yönünden KOBĐ’lerin daha detaylı incelenmesinde yarar vardır. Bu arastırmamızda makine ve ekipmanları sektörü ile metal sanayi sektöründe Gebze ve civarında faaliyet gösteren KOBĐ’lerde uygulanan rekabet stratejileri çesitli performans ölçütlerine göre değerlendirilmistir. Bu değerlendirme sonucu; Toplam kaliteyi gerçeklestirmeye yönelik programları uygulama, Özel ürün yada hizmetlerin üretimine önem verme, Kapsamlı kontrol prosedürleri uygulama ve Yüksek nitelikli personel istihdam etme stratejileri ile incelenen tüm performans kriterleri arasında iliski bulunmustur.
FULL TEXT (PDF): 
PDF icon arastirmax-kobi-sahip-yoneticilerinin-rekabet-stratejilerini-farkli-performans-olcutleri-acisindan-degerlendirmesine-yonelik-bir-saha-arastirmasi.pdf
  • 15
77-94
  • Turkish

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