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ÖĞRENME YÖNLÜLÜĞÜN MÜŞTERİ YÖNLÜLÜK ÜZERİNE ETKİLER

THE IMPACTS OF LEARNING ORIENTATION OVER CUSTOMER ORIENTATION

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Abstract (2. Language): 
This study examines the impact of learning orientation on customer orientation. In this study, learning orientation, customer orientation and the relation between them is explained, based on a field research. The role of learning orientation and customer orientation in employment and their importance are discuessed in all aspects. The results of the study support the former studies, which is specifically, learning orientation to positively influences customer orientation.
Abstract (Original Language): 
Bu arastırmada; ögrenme yönlülügün müsteri yönlülük üzerine etkileri sorgulanmaktadır. Çalısmada; ögrenme yönlülük, müsteri yönlülük ve bunlar arasındaki iliski açıklanmıs, buna ek olarak isletmeler üzerinde uygulamalı bir arastırma yapılmıstır. Ögrenme yönlülük ve müsteri yönlülügün, is hayatındaki yeri ve önemi anlatılmıs, konu tüm boyutları ile ortaya konulmustur. Arastırma sonuçları, önceki çalısmaları ve bu arastırmanın temel amacını destekler biçimde ögrenme yönlülük ile müsteri yönlülük arasında pozitif yönlü ve anlamlı bir iliski oldugunu göstermektedir.

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