You are here

Home » Content

AN ANALYSIS ON PR (PUBLIC RELATIONS) STUDIES CONDUCTED BY COMPANIES IN TURKEY ABOUT ENVIRONMENTAL MANAGEMENT

TÜRKİYE’DE ÇEVRE YÖNETİMİ KONUSUNDA ŞİRKETLERİN GERÇEKLEŞTİRDİĞİ PR ÇALIŞMALARI ÜZERİNE ANALİZ

Journal Name:

  • Erciyes Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

Publication Year:

  • 2011

Key Words:

Keywords (Original Language):

Author NameUniversity of Author
Abstract (2. Language): 
İşletmelerdeki çevreye duyarlı yönetim anlayışını ifade eden “Çevre Yönetimi” 1980’lerden günümüze gelen bir kavramdır. Başlangıçta çevre korumaya yönelik tepkiler ve bir dizi kuraldan oluşan çevre yönetimi anlayışına son zamanlarda, PR yani halkla ilişkiler faaliyetleri boyutundan yaklaşan kurum sayısı gittikçe artmaktadır. Bu çalışmanın amacı, sosyal sorumluluk başlığı altında gerçekleştirilen çevreci faaliyetlerin (ağaçlandırma, doğal kaynakları etkili kullanma, ekolojik dengeye katkı, nesli tükenen türleri koruma, çevre dostu ürünler üreten yeni teknolojiler geliştirme vb.) ülkemizdeki işletmelerce ne derece etkili ve samimi şekilde yürütüldüğünü analiz etmektir. Türkiye’de farklı sektörlerden kurumsallaşma sürecini tamamlamış dört büyük işletme (OPET, ETI, MNG, Garanti Bankası) araştırma kapsamına dahil edilmiştir. Basında bu şirketler hakkında konuyla ilgili çıkan haberler ve şirket web sayfaları taranmış önceden belirlenen kriterler doğrultusunda bulgular içerik analizine tabi tutulmuştur. Araştırma sonucunda Türkiye’de örnekleme dahil edilen büyük işletmelerin dahi sosyal sorumluluk bilincini taşıma konusunda eksikleri olduğu ve adına “yeşil aklama” denilen kavramla örtüşen stratejiler geliştirdikleri görülmüştür
Bookmark/Search this post with
Abstract (Original Language): 
Referring an environmentally responsible management approach in the enterprises, the concept of “Environmental Management” has roots in 1980s. Initially comprising reactions against environmental protection and a number of rules, environmental management is now perceived from perspective of PR, the public relations, by ever increasing body of companies. Purpose of this study is to analyze the extent environmentalist activities performed under title of social responsibility (foresting, efficient use of natural resources, contribution to ecological balance, protection of endangered species, developing new technologies manufacturing environment-friendly products) are sincerely and honestly implemented. Four large-scale enterprises, which operate in different sectors and completed institutionalization process, in Turkey were enrolled into the study. News published in media in relation with those companies and their corporate web pages were screened and findings in accordance with pre-defined criteria were undergone content analysis. As a result of the study, it was observed that in Turkey, even large-scale enterprises had deficiencies in social responsibility awareness and they developed strategies overlapping with the concept “green washing”.
FULL TEXT (PDF): 
PDF icon arastirmax-analysis-pr-public-relations-studies-conducted-companies-turkey-about-environmental-management.pdf
  • 30
145
165
  • Turkish

REFERENCES

References: 

Altunışık R., Coşkun R., Bayraktaroğlu S., Yıldırım E., SPSS Applied Research
Methods in Social Sciences, , Sakarya Yayıncılık, 2007.
Budak S., European Union and Turkish Environmental Policy, İstanbul, Büke
Yayınları, 2000.
Callenbach, E. vd., Ecomanagement: The Elmwood Guide To Ecological Auditing
and Sustainable Business, San Francisco: Berrett-Koehler Publishers,
1993, pp. 85-86.
http://www.danismend.com/konular/kaliteyon/klt_cevreye_duyarlilik.htm “Can
Environmental Responsibility be a Differentiation Strategy at Corporate
Level?”, Access Date: 15.10.2009.
Dinçer, Ö., Fidan, Y., Introduction to Business Management, 3rd Edition, İstanbul:
BETA Basım, Yayım, Dağıtım A.Ş., 1997.
Ener N., Alternative Method in Use of Natural Resources, New Approaches,
Marmara University, Turkish Economy Research Center and Friedrich
Naumann Foundation, Ankara, 1997, pp. 325.
http://www.genbilim.com/content/view/6276/39/, Access Date: 12.12.2008.
http://www.genbilim.com/content/view/6276/39/ Access Date: 03.04.2011.
Gökbunar, A. R., “Journal of Ecology, Social Responsibility of Enterprises in the
protection of the environment”, D.E.Ü. Soc.Sci. Ins. Dept. of Financial
Law – Sayı 14, İzmir, 1995.
ISO, Environmental Management System Guidance, İstanbul Chamber of Industry
Publications, İstanbul, 2008
Karabıçak M., Armağan R., “Emergence Process of Environmental Problems,
Foundations and Economic Influences of Environmental Management”,
Süleyman Demirel University School of Economics and Administrative
Sciences, Vol.:9, Issue:2, 2004, pp. 203-228.
Karacan A.R., “Environmental Protection Consciousness and Liabilities in
Enterprises, Environmental Protection Policies for Enterprises in Turkey
and European Union”, Ege University, Aegean Academic View Journal,
Vol.:2, Issue:1, 2002.
Kotler, P., & Lee, N. Corporate Social Responsibility. İstanbul: MediaCat., 2006.
Letter authored by Şule Yüksel Öztürk and titled “Is Contribution of the Public
Relations to the Environment an illusion” from the book compiled by
Derya Telan titled Theory and Practice of Public Relations., Ütopya
Printing House, June 2009, pp. 167-193.
Sosyal Bilimler Enstitüsü Dergisi Sayı: 30 Yıl: 2011/1 (145-165 s.)
165
Mckee, Brandford, "American Companies developed interesting methods in the
protection of the environment", News from U.S:, Issue: 11-12, Ankara,
1992.
Nemli E., “Environmentally Responsible Management Approach”, İ.Ü. Journal
School of Political Sciences, No: 23-24, October 2000-March 2001.
http://www.seslisozluk.com/nedir/Greenwash Access Date. 25.03.2011.
Shrivastava, P., The Greening of Business, Business and The Environment:
Implications of The New Environmentalism, Ed: Denis SMITH, London:
Paul Chapman Publishing, 1993, pp. 27-39.
http://www.sosyalhizmetuzmani.org/hitoplum.htm Access Date: 28.03.2011.
http://www.sosyalhizmetuzmani.org/hitoplum.htm 2010 Access Date: 02.04.2011.
Stead W.E., Stead J. G., Strategic Management for a Small Planet, Business and
the Environment, Eds: Richard Welford, Richard Starkey, London:
Earthscan Publications, 1996, pp.78.
Vural, S, Market Economy and the Government, Beta Publications, Sermet Printing
House, İstanbul, 1978.
http://tr.wikipedia.org/wiki/Halkla_ili%C5%9Fkiler Access Date: 18.09.2009.
Yıldırım A., Şimşek H., Qualitative Research Methods in Social Sciences, Seçkin
Publications, 2006.
Yüksel H., “Assessment of Environmentally Responsible Manufacturing Activities
via Empirical Study”, Journal of Industrial Engineering, Vol.:14, Issue:2,
June 2003.
Corporate web pages monitored within scope of the research:
http://www.etietieti.com/bizden_etkinlikler.aspx
http://www.garanti.com.tr/tr/garanti_hakkinda/toplumsal_paylasim_projele...
a_destek_projeleri.page?gbid2=200311
http://www.garanti.com.tr/tr/garanti_hakkinda/toplumsal_paylasim_projele...
a_destek_projeleri/dogayi_koruma_calismalari.page?
http://www.mngkargo.com.tr/page.asp?pg=Sorumluluk&menu=SosyalSorumluluk
http://www.opet.com.tr/tr/Icerik.aspx?cat=83&id=15
Web page utilized for scanning press and internet news:
http://www.prnet.com.tr/

Thank you for copying data from http://www.arastirmax.com