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Extended Summary
Purpose: One of the concepts discussed today is the “globalisation” con-cept which is mentioned parallelly with the change. It’s thought about a certain of components related to factors giving rise to globalisation. It might be illustrated such important components that accelerates globalisation are speedy developments in communication and information technologies, becoming widespread of computer and internet, broadening of national and international commerce network, increasing the foreigner investment, and increasing the international holdings. Media is of great importance in determining the world views of societies, and assimilating all societies of the new system of the world. Media’s social goal is to assimilate people the eco-nomical, social, and political agenda of priviliged groups which sovereignes the sociey and state. If we think about the concept media literacy; stress of “literacy” is to have hardware which may reach, assess, and criticize media, not being content with only taking of the messages but to encompass constructing new messages, and expressing active participation. It is possible to view the media liteacy concept, as the usage implemented since the 20th century in education, is a continuum of the approach socialisation through mas media instrument. Media literacy programmes warns that everything in media is fiction; it forms the reality; the existence of com-mercial, social, and political liasion of media; that media messages are ideological; having a close relation between the form and content; each instrument has its own aesthetic form.
Method: The research is done in 4 primary school, in Canakkale, with the participation of totaly 20 primary school teachers in 2012- 2013 educational term. The participators are 10 women, and 10 men. Data were collected via qualitative research pattern in phenomenologıcal type, and interview for the research. The in-terviews lasted between 25- 40 minutes, and registered by interview form. The analysis of the data, without making any change in interviews, has been presented one by one as in the interview form. A thematical frame has been constructed with the gathered data, and fixed themes have been coded. By the direction of the con-structed themetical frame, the frequential value of themes has been elicited by read-ing data. Those fixed themes has been grouped under the headline.
Results: The analysis of the research data has been taken up in 3 dimen-sions: the analysis of the globalisation and media literacy concepts ( culture-media, global culture-network society); the analysis of the relationship between globalisa-tion and mass media instrument in the context of media literacy; the analysis of the relationship of media messages in the context of gloalisation. According to the find-ings; 8 of the 18 participants express that media is more active concept than culture, and it guides culture. It’s noteworthy that 8 of the all participants express likewise. Most of the participants has stressing comments about the relationship of globalisa-tion and media literacy towards “global culture” and “network society”. It is explic-itly emerged that mass media is an istrument for media in privacy, and for globalisa-tion in general. All the participant who says “media messages include ideology” agrees about that view. Here, we can say that participants are of the same opinion that media tries to construct a globalised society by instilling some ideologicies. In
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this study, participants says that the cartoon ‘Smurfs’ does not include an ideology; this media instrument cannot be a occupation in the direction of globalisation.
Discussion and Conclusion: The research clearly expresses the importance of the mass media instruments, that is media, in the process of globalisation. There-fore, thinking media is a fiction, some stressing explanation, such as “it is our own choice”, it points us to act by seeing the real aims of the messages in fact. In this study, in the context of globalisation, it is suggested to assimilate by the society after the critical filter of the media messages, we may reveal that those were supported by the teachers’ views.
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