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Seçim Seti Teorisi Çerçevesinde Tüketici Satın Alma Karar Süreci

Consumer Purchase Decision Process within the Framework of Choice Set Theory

Journal Name:

  • Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

Publication Year:

  • 2012

Key Words:

Keywords (Original Language):

Author NameUniversity of AuthorFaculty of Author
Abstract (2. Language): 
In this study, choice set theory which was issued in several international studies, however, has not been addressed in Turkish literature conceptual-ly, is tried to be evaluated. Choice set theory, which have been evaluated and developed since 1960s, has a strategic importance for under-standing the consumers’ purchase decision process and survival of businesses in today’s competitive conditions. Choice set theory and related concepts have influence on judgments and choices of consumers. In general terms, choice set theory focuses on consideration set formation and based on memory-based situa-tions. This study investigates the evolution of consideration set formation in the current litera-ture within the context of decision rules, in terms of consideration set size and content.
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Abstract (Original Language): 
Bu çalışmada, uluslararası düzeyde birçok çalışmaya konu olan, ancak kavramsal açıdan Türkçe literatürde ele alınmayan seçim seti teorisi değerlendirilmeye çalışılmaktadır. 1960’lardan bu yana araştırmacılar tarafından ele alınan ve geliştirilen seçim seti teorisi, tüketi-cilerin satın alma karar sürecinin anlaşılması ve işletmelerin günümüz rekabet koşullarında varlıklarını sürdürebilmeleri için stratejik öneme sahiptir. Seçim seti teorisi ve ilişkili olan kavram-lar, tüketici yargılarında ve seçimlerinde etkilidir. Genel anlamda seçim seti teorisi hafızaya dayalı değerlendirmelere dayanarak, düşünme setinin oluşumuna odaklanmaktadır. Bu çalışma kapsamında düşünme setinin oluşumuna yönelik değerlendirmeler, düşünme setinin oluşumuna etki eden karar kuralları kapsamında düşünme setinin hacmi ve niteliği açısından incelenmekte-dir.
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