You are here

“Impact of Informational and Social Support Services on Patient’s Perceived Satisfaction from Virtual Pathology Communities”

Journal Name:

Publication Year:

Abstract (2. Language): 
In the last few years usage of online health communities is increasing with rapid rate. Hospitals or individual physicians are using it for marketing and patient engagement efforts. People gain satisfaction by interacting online with experts who know about the disease. In online health community, both informational support and social support play significant role in generation of satisfaction. Despite of significant role of informational support and social support in generation of satisfaction there has been limited effort to conceptualize and measure patient’s satisfaction towards Virtual Pathology Communities. The present study aims to identify the impact of online informational support & social support services on the patient’s perceived satisfaction from Virtual Pathology Communities.
FULL TEXT (PDF): 
477-482

REFERENCES

References: 

[1] Digital Strategy Consulting & Partners (2009). “Digital Market overview India Understanding the scale of
change of online audiences and digital media in India” http://www.digitalstrategyconsulting.com/documents/DSCResearch-
Market_Overview-India_with_intro.pdf
[2] Financial Times (2010). Facebook becomes bigger hit than Google. http://www.ft.com/intl/cms/s/2/67e89ae8-
30f7-11df-b057-00144feabdc0.html#axzz23C8o1cjM
[3] Oliver, Richard L. Satisfaction : A Behavioral Perspective on the consumer. New York : The MacGraw-Hill
companies, Inc. 1997.
[4] Gustafson DH, McTavish F, Hawkins R. Computer-based support systems for women with breast cancer. J Am
Med Assoc. 1999;281:1268–9.
[5] Gustafson David H, Hawkins Robert, Pingree Suzanne, McTavish Fiona , Arora Neeraj K , Mendenhall John
et al. Effect of Computer Support on Younger Women with Breast Cancer. J Gen Intern Med. 2001 July; 16(7):
435–445.
[6] Dean A, Lin N. The stress buffering role of social support: Problems and prospects for systemic investigation. J
Health Soc Behav. 1977;32:321–41.
[7] Rheingold H. The Virtual Community: Homesteading on the Electronic Frontier. Reading, Massachusetts:
Addison-Wesley Publishing Company, 1993.
[8] Nambisan Priya. Information seeking and social support in online health communities: impact on patient’s
perceived empathy. J Am Med Inform Assoc. 2011 May; 18(3): 298–304.
[9] Zeithaml V. Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of
Evidence. Journal of Marketing. 1988;52 (3):2-22.
[10] Lorence DP, Park H, Fox S. Assessing health consumerism on the web: A demographic profile of information
seeking behaviours. Journal of Medical Systems. 2006;30(4):251-258.
social support play an important role in cancer diagnosis
& treatment. The online community ‘CHESS’ provide
benefits to patients by providing social support [5].
Support Services Forum can become more effective and
develop satisfication through Discussion Forum
(facilitated bulletin boards for sharing information and
support), Ask an Expert (patients receive a confidential
response from experts) and Personal Stories & History.
Visiting online pathology communities cannot replace
physicians or pathologists. It should not be a substitute
for visiting a physician and/or pathologist. Thus
hospitals, medical professionals, and care-givers remain
the important source of information [12,13,14].
Limitations
The study was confined to a few diagnostic centers of Indore
region only. The Sample size was small. Anxiety, lack of
interest and lack of time at diagnostic centers were factors
resisting participants to fill the questionnaire. In addition, in
this study, participation was voluntary and there were no
incentives for completing the survey.
Indian Journal of Basic & Applied Medical Research; March 2013: Issue-6, Vol.-2, P. 477-482
482
www.ijbamr.com
[11] Misra R, Mukherjee A, Peterson R. Value creation in virtual communities: The case of a healthcare web site.
International Journal of Pharmaceutical and Healthcare Marketing. 2008; 2(4):321-337.
[12] Jenkins V, Fallowfield L, Saul L. Information needs of patients with cancer: Results from a large study in U.K.
centers. British Journal of Cancer. 2001; 84(1):48-51.
[13]. Kaminski E, Thomas R.J, Chamley S, Mackay J. Measuring patient’s response to received information.
European Journal of Cancer. 2001;37(6): 387.
[14] Mills M.E., Sullivan K. The importance of information giving for patients newly diagnosed with cancer: A
review of the literature. Journal of Clinical Nursing. 1999; 8( 6): 631-642.

Thank you for copying data from http://www.arastirmax.com