You are here

Home » Content

Gestió de la comunicació interactiva amb els empleats: Efectes de les senyals de presència social, personalització, i velocitat de retroalimentació

Managing Interactive communications with Employee: The effects on social presence cues, personalization, and the speed of feedback

Journal Name:

  • Intangible Capital

Publication Year:

  • 2015
DOI: 
http://dx.doi.org/10.3926/ic.616

Key Words:

Keywords (Original Language):

Author NameUniversity of Author
Abstract (2. Language): 
Purpose: Increasingly, organizations are more aware that business success is achieved with constant and energetic work of all their members. Aspects such as the commitment and motivation are crucial. This paper refers to the increasing need for increasing the use of online communication channels to more effectively manage relationships among their employees. Design/methodology: Based on the media richness theory, there is a proposal to examine the factors that affect effective communication, relating to information cues, personalization, and speed in two different situations. Findings: This paper provides eight proposals to stimulate future research in emerging channels. Research limitations/implications: In the study only considered two internet-based communication channels: email and instant messaging. Practical implications: Knowing the perception of employees is essential to improve communication processes in organizations and institutions. The results of this research can provide a clear view of the effects of the efficient use of new communication channels.Social implications: The ability of new mobile devices with permanent online connection has favored the massive use of new communication channels. Knowing the specific factors that influence the perception of users on new channels is a determining factor in the media choice. Originality/value: Although the intensive use of new communication channels is evident, there are few studies that analyze the effects and the implications of their use in organizations and institutions.
Bookmark/Search this post with
Abstract (Original Language): 
Objecte: Cada vegada més, les organitzacions estan més conscienciades que l’èxit empresarial s’aconsegueix amb el treball constant i enèrgic de tots els seus integrants. Aspectes com el compromís i la motivació son cabdals. Aquest article, fa referencia a la necessitat cada vegada més creixent d’utilitzar els canals de comunicació en línia per gestionar més eficaçment les relacions amb els empleats. Disseny/metodologia: Prenent com a base la teoria de la riquesa dels mitjans de comunicació, es fa una proposta per a examinar els factors que afecten en una comunicació eficaç, relacionant les senyals d’informació, la personalització, i la velocitat en dues situacions diferents. Aportacions i resultats: Aquest treball ofereix vuit propostes per tal d’estimular la investigació futura en els canals emergents. Limitacions: En l’estudi només es consideren dos canals de comunicació basats en internet: correu electrònic i missatgeria instantània. Implicacions pràctiques: Conèixer la percepció dels treballadors és fonamental per tal de millorar els processos comunicatius en organitzacions i institucions. Els resultats d’aquest recerca poden oferir una visió clara dels efectes de l’ús eficient de nous canals de comunicació.Implicacions socials: La capacitat dels nous dispositius mòbils amb connexió permanent online ha afavorit l’ús massiu de nous canals de comunicació. Conèixer els factors determinats que influeixen en la percepció dels usuaris sobre els nous canals, és un factor determinat en l’elecció dels mitjans de comunicació. Valor afegit: Tot i què es manifest l’ús intensiu dels nous canals de comunicació, són pocs els estudis que analitzin els efectes i repercussions del seu ús en organitzacions i institucions.
FULL TEXT (PDF): 
PDF icon 616-3169-1-pb.pdf
  • 2
208
222
  • Turkish

JEL Codes:

REFERENCES

References: 

ALLEN, W.; KILVINGTON, M.; HORN, C. (2002). Using Participatory and Learning-Based
Approaches for Environmental Management to Help Achieve Constructive Behaviour Change.
New Zealand: Landcare Research.
ARMENGOL, X.; FERNÁNDEZ, V.; SIMÓ, P.; SALLAN, J.M. (2015). An Examination of the Effects
of Self-Regulatory Focus on the Perception of the Media Richness. The Case of E-Mail.
International Journal of Business Communication. http://dx.doi.org/10.1177/2329488415572780
BOSELIE, P.; DIETZ, G.; BOON, C. (2005). Commonalities and Contradictions in HRM and
Performance Research. Human Resource Management Journal, 15(3) : 67-94.
http://dx.doi.org/10.1111/j.1748-8583.2005.tb00154.x
CHEN, K.; YEN, D.C.; HUANG, A.H. (2004). Media Selection to Meet Communications Contexts:
Comparing E-Mail and Instant Messaging in an Undergraduate Population. The
Communications of the Association for Information Systems, 14(1): 54.
CHRISTENSEN, L.T.; CORNELISSEN, J. (2010). Bridging Corporate and Organizational
Communication: Review, Development and a Look to the Future. Management
Communication Quarterly, 25(3): 383-414. http://dx.doi.org/10.1177/0893318910390194.
DAFT, R. (2012). Organization Theory and Design. South-Western: Cengage learning.
DAFT, R.L.; LENGEL, R.H. (1986). Organizational Information Requirements, Media Richness
and Structural Design. Management science, 32(5): 554-571. http://dx.doi.org/10.1287/mnsc.32.5.554
DAFT, R.L.; LENGEL, R.H.; TREVINO, L.T. (1987). Message Equivocality, Media Selection, and
Manager Performance: Implications for Information Systems. MIS quarterly, 3: 355-666.
DAFT, R.L.; WEICK, K.E. (1984). Toward a Model of Organizations as Interpretation Systems.
Academy of management review, 9(2): 284-295. http://dx.doi.org/10.2307/258441
DAVENPORT, T.H.; HARRIS, J.G.; KOHLI, A.K. (2001). How Do They Know Their Customers so
Well?. MIT Sloan Management Review, 42(2): 63-73.
FREITAS, A.L.; HIGGINS, E.T. (2002). Enjoying Goal-Directed Action: The Role of Regulatory
Fit. Psychological science, 13(1): 1-6. http://dx.doi.org/10.1111/1467-9280.00401
FRIEDMAN, R.S.; FÖRSTER, J. (2001). The Effects of Promotion and Prevention Cues on
Creativity. Journal of personality and social psychology, 81(6): 1001.
http://dx.doi.org/10.1037/0022-3514.81.6.1001
GUZLEY, R.M. (1992). Organizational Climate and Communication Climate Predictors of
Commitment to the Organization. Management Communication Quarterly, 5(4): 379-402.
http://dx.doi.org/10.1177/0893318992005004001
HIGGINS, E.T. (1997). Beyond Pleasure and Pain. American psychologist, 52(12): 1280.
http://dx.doi.org/10.1037/0003-066X.52.12.1280 HIGGINS, E.T., et al. (1998). Promotion and Prevention: Regulatory Focus as a Motivational
Principle. Advances in experimental social psychology, 30: 1-46. http://dx.doi.org/10.1016/S0065-
2601(08)60381-0
HOFFMAN, D.L.; NOVAK, T.P. (1996). Marketing in Hypermedia Computer-Mediated
Environments: Conceptual Foundations. The Journal of Marketing, 60: 50–68.
KAHAI, S.S.; COOPER, R.B. (2003). Exploring the Core Concepts of Media Richness Theory:
The Impact of Cue Multiplicity and Feedback Immediacy on Decision Quality. Journal of
Management Information Systems, 20(1): 263-299.
LAM, T.O.M.W.-H.; CHIU, C.-Y. (2002). The Motivational Function of Regulatory Focus in
Creativity. The Journal of Creative Behavior, 36(2): 138-150. http://dx.doi.org/10.1002/j.2162-
6057.2002.tb01061.x
LIBERMAN, N.; MOLDEN, D.C.; IDSON, L.C.; HIGGINS, E.T. (2001). Promotion and Prevention
Focus on Alternative Hypotheses: Implications for Attributional Functions. Journal of
personality and social psychology, 80(1): 5. http://dx.doi.org/10.1037/0022-3514.80.1.5
MATHIEU, J.E.; ZAJAC, D.M. (1990). A Review and Meta-Analysis of the Antecedents,
Correlates, and Consequences of Organizational Commitment. Psychological bulletin,
108(2): 171. http://dx.doi.org/10.1037/0033-2909.108.2.171
MEYER, J.P.; BECKER, T.E.; VANDENBERGHE, C. (2004). Employee Commitment and
Motivation: A Conceptual Analysis and Integrative Model. Journal of applied psychology,
89(6): 991. http://dx.doi.org/10.1037/0021-9010.89.6.991
MOHR, J.; SPEKMAN, R. (1994). Characteristics of Partnership Success: Partnership Attributes,
Communication Behavior, and Conflict Resolution Techniques. Strategic Management
Journal, 15(2): 135-152. http://dx.doi.org/10.1002/smj.4250150205
MOORE, R.; MOORE, M. (2004). Customer Inquiries And Complaints: The Impact Of Firm
Response Time To Email Communications. Marketing Management Journal, 14(2).
MORSING, M.; SCHULTZ, M. (2006). Corporate Social Responsibility Communication:
Stakeholder Information, Response and Involvement Strategies. Business Ethics: A
European Review, 15(4): 323-338. http://dx.doi.org/10.1111/j.1467-8608.2006.00460.x
PAN, S.L.; LEE, J.-N. (2003). Using E-CRM for a Unified View of the Customer. Communications
of the ACM, 46(4): 95-99. http://dx.doi.org/10.1145/641205.641212
PANACCIO, A.; VANDENBERGHE, C. (2012). Five-Factor Model of Personality and
Organizational Commitment: The Mediating Role of Positive and Negative Affective States.
Journal of vocational behavior, 80(3): 647-658. http://dx.doi.org/10.1016/j.jvb.2012.03.002
PENG, A.C.; DUNN, J.; CONLON, D.E. (2015). When Vigilance Prevails: The Effect of
Regulatory Focus and Accountability on Integrative Negotiation Outcomes. Organizational
Behavior and Human Decision Processes, 126: 77-87. http://dx.doi.org/10.1016/j.obhdp.2014.10.008 RUCK, K.; WELCH, M. (2012). Valuing Internal Communication; Management and Employee
Perspectives. Public Relations Review, 38(2): 294-302. http://dx.doi.org/10.1016/j.pubrev.2011.12.016
SHAH, J.; HIGGINS, E.T. (1997). Expectancy\times Value Effects: Regulatory Focus as
Determinant of Magnitude and Direction. Journal of personality and social psychology,
73(3): 447. http://dx.doi.org/10.1037/0022-3514.73.3.447
SØRENSEN, C. (2014). Enterprise Mobility. Computing Handbook. Boca Raton: CRC Press.
STRAUSS, J.; HILL, D.J. (2001). Consumer Complaints by E-Mail: An Exploratory Investigation
of Corporate Responses and Customer Reactions. Journal of Interactive Marketing, 15(1):
63-73. http://dx.doi.org/10.1002/1520-6653(200124)15:1<63::AID-DIR1004>3.0.CO;2-C
SUE-CHAN, C.; WOOD, R.E.; LATHAM, G.P. (2012). Effect of a Coach’s Regulatory Focus and an
Individual’s Implicit Person Theory on Individual Performance. Journal of Management,
38(3): 809-835. http://dx.doi.org/10.1177/0149206310375465
VENKATESH, V.; THONG, J.Y.L.; XU, X. (2012). Consumer Acceptance and Use of Information
Technology: Extending the Unified Theory of Acceptance and Use of Technology. MIS
quarterly, 36(1): 157-178.
VINCIARELLI, A.; PANTIC, M.; BOURLARD, H. (2009). Social Signal Processing: Survey of an
Emerging Domain. Image and Vision Computing, 27(12): 1743-1759.
http://dx.doi.org/10.1016/j.imavis.2008.11.007
WICHMANN, B.K.; CARTER, C.R.; KAUFMANN, L. (2015). How to Become Central in an
Informal Social Network: An Investigation of the Antecedents to Network Centrality in an
Environmental SCM Initiative. Journal of Business Logistics, 36(1): 102-119.
http://dx.doi.org/10.1111/jbl.12079
WU, G. (1999). Perceived Interactivity and Attitude toward Web Sites. In Proceedings of the
Conference-American Academy of Advertising, 254–262.
ZARGAR, M.S.; VANDENBERGHE, C.; MARCHAND, C.; BEN AYED, A.K. (2014). Job Scope,
Affective Commitment, and Turnover: The Moderating Role of Growth Need Strength.
Journal of occupational and organizat ional psychology, 87(2 ) : 28 0-3 02.
http://dx.doi.org/10.1111/joop.12046

Thank you for copying data from http://www.arastirmax.com