Gamificación como estrategia de marketing interno

AHMED, P.K.; RAFIQ, M.; SAAD, N.M. (2003). Internal marketing and the mediating role of
organizational competencies. European Journal of Marketing, 9: 1221-1241.
http://dx.doi.org/10.1108/03090560310486960
ALLEN, N.J.; MEYER, J.P. (1990). The measurement and antecedents of affective, continuance
and normative commitment to the organization. Journal of Occupational Psychology, 63: 1-
18. http://dx.doi.org/10.1111/j.2044-8325.1990.tb00506.x
ANTIN, J. (2011). Badges in Social Media: A Social Psychological Perspective. Hans Bredow
Institute for Media Research. Disponible en: http://gamificación-research.org/wpcontent/
uploads/2011/04/03-Antin-Churchill.pdf
BADGEVILLE CASE STUDIES (2013). http://www.badgeville.com /customer/casestudy/
samsung
BARKER, V. (2009). Older Adolescents' Motivations for Social Network Site Use: The Influence
of Gender, Group Identity, and Collective Self-Esteem. CyberPsychology & Behavior, 12(2):
209-213. http://dx.doi.org/10.1089/cpb.2008.0228
BERRY, L. (1981). The employee as customer. Journal of Retailing Banking, 3(1): 33-40.
BERRY, L. (1987). Big ideas in services marketing. Journal of Services Marketing, 1(1): 5-9.
http://dx.doi.org/10.1108/eb059583
BERRY, L., HENSEL, J.S., BURKE, M.C., (1976). Improving retailer capability for effective
consumerism response. Journal of Retailing, 52(3): 3-14.
BOGOST, I. (2006). An approach to videogame criticism. Massachusetts Institute of Technology
Press.
BOHNEMBERGER, M.C. (2006). Marketing interno: La actuación conjunta entre recursos
humanso y marketing en busca del compromiso organizacional. Tesis doctoral. Universidad
de las Islas Baleares. Departamente de Economía de la Empresa.
BOOK, B. (2005). Virtual world business brands: entrepreneurship and identity in massively
multiplayer online gaming environments. Virtual World Business Brands.
BROWN, S.P; LEIGH, T.W. (1996). A new look at psychological climate and its relationships to
job involvement, effort, and performance. Journal of applied psychology, 81: 358-367.
http://dx.doi.org/10.1037/0021-9010.81.4.358
CAMERER, C. (2003). Behavioral game theory: Experiments on strategic interaction. New York:
Russell Sage Foundation.
CARUANA, A; CALELLA, P. (1998). The effect of internal marketing on organizational
commitment among retail bank managers. International Journal of Bank Marketing, 6(3):
108-16. http://dx.doi.org/10.1108/02652329810213510
CHANG, M.; KUO, R.; CHEN, G.-D.; KINSHUK, H.M.; HIROSE, M. (2009). Learning by Playing.
Game-based education system design and development. LNCS, 5670. Springer.
http://dx.doi.org/10.1007/978-3-642-03364-3
CHINCHILLA, N. (2009). La rotación de directivos. Crecento Publishing.
CLARK, C. (1970). Serious Games. Viking Press, Inc., Nueva York.
COLWELL, J.; GRADY, C.; RHAITI, S. (1995). Computer games, self-esteem and gratification of
needs in adolescents. Journal of Community & Applied Social Psychology, 5: 195-206.
http://dx.doi.org/10.1002/casp.2450050308
CONDUIT, J.; MAVONDO, F.T. (2001). How critical is internal customer orientation to market
orientation?. Journal of Business Research, 51: 11-24. http://dx.doi.org/10.1016/S0148-
2963(99)00044-2
CONWAY, A.R.A.; ENGLE, R.W. (1996). Individual differences in working memory capacity:
More evidence for a general capacity theory. Psychology Press, Memory 4: 577-590.
http://dx.doi.org/10.1080/741940997
CRAWFORD, V.P.; COSTA, G.; MIGUEL, A. (2004). Cognition and Behavior in Two-Person
Guessing Games: An Experimental Study. ISER, Osaka University.
CSIKSZENTMIHALYI, M. (2008). Flow: The psychology of optimal experience. New York:
HarperCollins.
CUMMINS, S.; BRAZER, M. (2013). PFZ: Pfizer Inc: Pfizer and Keas Partner to help consumers.
Bloomgerg.org. Disponible en: http://www.bloomberg.com/apps/news?
pid=newsarchive&sid=a7CmdWkbC8AI
DESPHANDE, R.; FARLEY, J.; WEBSTER, F. (1992). Corporate culture, customer orientation and
innovativeness in Japanese Firms: A Quadrant Analysis. Marketing Science Institut. Report.
92-100. Boston.
DETERDING, S. (2011). Hans Bredow Institute for Media Research: Gamificación, Toward a
definition. Disponible en: http://gamificación-research.org/wp-content/uploads/2011/04/02-
Deterding-Khaled-Nacke-Dixon.pdf
DETERDING, S.; DIXON, D.; KHALED, R.; NACKE, L. (2011). From game design elements to
gamefulness: Defining Gamification. Proceedings of MindTrek.
DIAZ BARRIGA, F. (2005). Enseñanza situada: Vínculo entre la encuela y la vida. México: Ed.
McGraw-Hill.
DONOVAN, D.T.; HOCUTT, M.A. (2001). Customer evaluation of service employees´ customer
orientation. Journal of Quality Management, 6: 293-306. http://dx.doi.org/10.1016/S1084-
8568(01)00041-4
ENGELHARDT, T. (2012). Gamifying activity logging and opportunity management. Salesforce
Buffalo User Group Meeting. Lawley.
FOSTER, B.D.; CADOGAN, J.W. (2000). Relationship selling y customer loyalty: an empirical
investigation. Marketing, Intelligence and Planning, 18(4): 185-199.
http://dx.doi.org/10.1108/02634500010333316
FULLERTON, T.; SWAIN, Ch.; HOFFMAN, S. (2004). Game Design Workshop: designing,
prototyping and Playtesting Games. California. CMP Books.
GAME MARKETING (2013). http://www.gamkt.com/
GANESA, S. (1994). Determinants of long-term orientation in buyerseller relationships. Journal
of Marketing, 58(abril): 1-19. http://dx.doi.org/10.2307/1252265
GARTNER (2011). Gartner says by 2015, more than 50 percent of organizations that manage
innovation processes will gamify those processes. Engham, UK, April 12, 2011. Disponible
en: www.gartner.com/it/page.jsp?id=1629214
GARTNER (2012a). Gamification 2020: What Is the Future of Gamification? Disponible en:
http://www.gartner.com/DisplayDocument?doc_cd=237457
GARTNER (2012b). Gartner says by 2014, 80 percent of current gamified applications will fail
to meet business objectives primarily due to poor design. Stamford, CT, November 27.
Disponible en: www.gartner.com/it/page.jsp?id=2251015
GEORGE, W.R. (1977). The retailing of services –a challenging future. Journal of Retailling.
Fall, 85-98.
GÓMEZ CIMINIANO, J. (2003). El Homo ludens de Johan Huizinga. Revista Retos: nuevas
tendencias en educación física, deporte y recreación, 4: 33-35. ISSN 1579-1726.
GOUNARIS, S. (2008). The notion of internal market orientation and employee job satisfaction:
some preliminary evidence. Journal of Services Marketing, 22(1): 68-90.
http://dx.doi.org/10.1108/08876040810851978
GRÖNROOS, C. (1981) Internal marketing—an integral part of marketing theory. En: J.H.
Donnely & W.R. George (Eds.). Marketing of Services. Chicago, II American Marketing
Association, 236-238.
GRÖNROOS, C. (1990). Service management and marketing: managing the moment of truth
in service. Massachussets: Lexington Books.
GUMMESSON, E. (1991). Marketing orientation revisited: the crucial role of the part-time
marketer. European Journal of Marketing. http://dx.doi.org/10.1108/03090569110139166
HAMARI, J. (2013). Transforming homo economicus into homo ludens: A field experiment on
gamification in a utilitarian peer-to-peer trading service. Electronic commerce research and
applications. Artículo en prensa. http://dx.doi.org/10.1016/j.elerap.2013.01.004
HIRSCHMN, E.; HOLLBROOK, M.B. (1982). Hedonic consumption: emerging concepts, methods
and propositions. Journal of Marketing, 46: 92-101. http://dx.doi.org/10.2307/1251707
HOGENHAUG P.S. (2012). UXDesign: Gamificación And UX: Where Users Win Or Lose.
(http://uxdesign.smashingmagazine.com/2012/04/26/gamificación-ux-users-win-lose/ )
HOMBURG, C.; STOCK, R.M. (2004). The link between salespeople’s job satisfaction and
customer satisfaction in a business-to-business context: a dyadic analysis. Journal of the
Academy of Marketing Science. 32(2), 144–158. http://dx.doi.org/10.1177/0092070303261415
HUIZINGA, J. (1972). Homo ludens. Emecé. Alianza.
HUOTARI, K.; HAMARI, J. (2012). Defining gamification: a service marketing perspective.
Proceedings of the 16th International Academic Mind. Trek Conference, Tampere, Finland,
October 3-5, New York: ACM Press. http://dx.doi.org/10.1145/2393132.2393137
IRVINE, M. (2004). Always Online - Virtual World. MIT Technology Review. Disponible en:
http://www.technologyreview.com/news/403446/always-online-virtual-world/
KELLEY, S. (1992). Developing customer orientation among service employees. Journal of
Academy of Marketing Science, 20. http://dx.doi.org/10.1007/BF02723473
KIM, R. (2006). Video games no longer child’s play. San Francisco Chronicle.
KLEEBERGER, J. (2002). Online-Gaming as Marketing and Sales Catalyst. Universidad de St.
Gallen Press.
KOHLI, A.; JAWORSKY, B. (1990). Market Orientation: The Construct, Research Propositions
and Managerial Implications. Report, 90-113. Cambridge, MA: Marketing Science Institute.
KOTLER, P. (1997). Marketing Management. Englewood Cliffs, NJ: Prentice-Hall.
LAM, D.; OZORIO, B. (2012). Linking employee´s personalities to job loyalty. Annals of
Tourism Research, 39(4): 2203-2206. http://dx.doi.org/10.1016/j.annals.2012.07.010
LANPARTY.ES. Histórico de agenda. Disponible en: http://www.lanparty.es/agenda.php?
sTipoAgenda=historico
LEE, J.J.; HAMMER, J. (2011). Gamification in education: what, how, Why Bother? Definitions
and uses. Exchange Organizational Behavior Teaching Journal, 15(2): 1-5.
LEWIS, R.C. (1989). Hospitality Marketing: the internal approach. The Cornell Hotel and
Restaurant Administration Quarterly, 30(3): 40-45.
http://dx.doi.org/10.1177/001088048903000314
LINGS, I.N.; GREENLEY, G.E. (2005). Measuring internal market orientation. Journal of Service
Research, 7(3): 290-305. http://dx.doi.org/10.1177/1094670504271154
LINGS, I.N.; GRENLEY, G.E. (2009). The impact of internal and external market orientations on
firm performance. Journal of Strategic Marketing, 17(1): 41-53.
http://dx.doi.org/10.1080/09652540802619251
LOCKE, E. (1969). Purpose without consciousness: A contradiction. Psycological reports, 21:
991-1009.
MALHOTRA, N.; MUKKERJEE, A. (2003). Analysing the Commitment - Service Quality
Relationship: A Comparative Study of Retail Banking Call Centres and Branches. Journal of
Marketing Management, 19.
MASLOW, A.H. (1943). A Theory of Human Motivation. Psychological Review, 50(4): 370-396.
http://dx.doi.org/10.1037/h0054346
MASLOW, A.H. (1954). Motivation and personality. New York: Harper.
MEISTER, J.C. (2013). How Deloitte Made Learning a Game. Harvard Business Review.
Disponible en: http://blogs.hbr.org/cs/2013/01/how_deloitte_made_learning_a_g.html
MOHR-JACKSON, I. (1991). Broadening the market orientation: an added focus on internal
customers. Human Resource Management, 30(4): 455-467.
http://dx.doi.org/10.1002/hrm.3930300403
MORGAN, N.A. (1991). Professional Services Marketing. London: Butterworth-Heinemann and
CIM.
MORGAN, R.; HUNT, S. (1994). The Commitment-Trust Theory of Relationship. Marketing.
Journal of Marketing, 58(3): 20-38. http://dx.doi.org/10.2307/1252308
MOWDAY, R.T. (1998). Reflections on the study and relevance of organizational commitment.
Human Resource Management Review, 8(4). http://dx.doi.org/10.1016/S1053-4822(99)00006-6
NEXTJUMP. http://www.nextjump.com/about/fitness
PALMER, D.; LUNCEFORD, S.; PATTON, A.J. (2012). The engagement economy: how
gamification is reshaping businesses. Deloite Review, 11.
PEDERSEN, S.; LUI, M.; WILLIAMS, D. (2002). Alien Rescue: Designing for student-centered
learning. Educational Technology, 42(5): 11-14.
PFIZER: Pfizer And Keas Partner To Help Consumers Take A More Active Role In Their Health
And Wellness. Disponible en:
http://www.pfizer.com/files/news/press_releases/2010/keas_020810.pdf
PICERCY, N. (1995). Customer Satisfaction and the Internal Market: Marketing our Customers
to our Employees. Journal of Marketing Practice and Applied Marketing Science, 1, 22-24.
http://dx.doi.org/10.1108/EUM0000000003878
PINE, J; GILMORE, J. (1998). Welcome to the Experiencie Economy. Harvard Business Review.
POLSON, R. (2011). Australian Human Resources Institute: Global people crisis? Disponible en:
http://www.ahri.com.au/MMSDocuments/comms/hrm_magazine/hrm_2011/hrm_2011...
global_people_crisis.pdf
PORTER, L.W.; STEERS, R.M. (1973). Organizational, Work and Personal Factors in Employee
Turnover and Absenteeism. Psychological Bulletin, 80, 151-176.
http://dx.doi.org/10.1037/h0034829
PRENSKY, M. (2001). Digital game-based learning. Nueva York, NY: McGraw-Hill.
PRIEBATSCH, S. (2010).Welcome to the Decade of Games. Harvard Business Review. HR
BlogNetwork. Disponible en:
http://blogs.hbr.org/cs/2010/09/welcome_to_the_decade_of_games.html
SALEN, K. (2004). Rules of play: game design fundamentals. Massachusetts Institute of
Technology Press. ISBN: 026224045-9
SIMO, P. (2008). Estado del arte del constructo compromise organizativo: Modelo de tres
componentes. Departament d'Organització d'Empreses. Working papers. Universitat
Politècnica de Catalunya.
SQUIRE, K.; JENKINS, H. (2003). Harnessing the power of games in education. Insight, 3(1):
5-33.
STEERS, R.M. (1977). Antecedents and outcomes of organizational commitment.
Administrative Science Quarterly, 22: 46-56. http://dx.doi.org/10.2307/2391745
TAYLOR, T.L. (2012). Raising the Stakes: E-Sports and the professionalization of Computer
Gaming. MIT Press. ISBN: 978026201737-4.
TESTA, M.R. (2001). Organizational commitment, job satisfaction and effort, in the service
environment. The Journal of Psycologhy, 135(2): 226-236.
http://dx.doi.org/10.1080/00223980109603693
TICS Y FORMACIÓN (INFOGRAFÍA). Los videojuegos ya recaudan más que las películas.
Disponible en: http://ticsyformacion.com/2011/06/09/los-videojuegos-ya-recauda-masque-
las-peliculas-infografia-infographic/
TORNOW, W.W.; WILEY, J.W. (1991). Service quality and management practices: a look at
employee attitudes, customer satisfaction, and bottom-line consequences. Human Resource
Planning, 14(2): 105-16.
WERBACH, K.; HUNTER, D. (2012). For the Win: How Game Thinking Can Revolutionize Your
Business.
WIKIPEDIA.ORG. Lan Party. Disponible en: http://es.wikipedia.org/wiki/Lan_party
WORLDWIDE MARKET FORECASTS FOR THE VIDEO GAME AND INTERACTIVE ENTERTAINMENT
INDUSTRY THROUGH TO 2016.
http://www.researchandmarkets.com/reports/1878332/worldwide_market_forec...
e_video_game_and.pdf
ZICHERMANN, G. (2011). 7 Winning Examples of Game Mechanics in Action. Disponible en:
http://mashable.com/2011/07/06/7-winning-examples-of-game-mechanics-inac...
ZICHERMANN, G. (2013). Gamification: the hard truths. Huff Post. Tech. 32/01/2013.
ZICHERMANN, G.; LINDER, J. (2010). Game-based-marketing: inspire customer loyalty
through rewards challenges and contests. New Jersey: Jon Willey & Sons Inc. Hoboken.