Journal Name:
- International Journal of Innovation and Applied Studies
Author Name |
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Abstract (2. Language):
The purpose of this study is to analyze the socio-economics of cassava marketing in Benue State, Nigeria. Data
were collected from randomly sampled 107 cassava marketers in Benue State, using a structured questionnaire. The study
revealed that most of the cassava marketers had secondary education (72.9%). The study also revealed that marketing of
cassava is mostly undertaken by females (57%). The result showed that married people (59.8%) were mostly involved in the
marketing of cassava. The study revealed that cassava marketing is operated in a competitive market environment and the
marketing margin obtained by an average cassava marketer is 31%. Cassava marketing is a profitable venture in the study
area. It was also revealed that greater percentage of cassava traded in the study area was primarily obtained from the
farmers. Majority of the respondents (92.5%) belong to cassava marketing association. The most pressing problem (46.73%)
faced by the marketers is high taxes during transportation. Majority of the cassava marketers use the revenue generated
from cassava business to train their children in schools and buildings of modern houses (57.0).There is the need to: open
centralized cassava market in the study area; construct good network of feeder roads; establish processing
companies/facilities; restructure the entire marketing system. Traders should be encouraged to form agricultural marketing
cooperatives in order to eliminate the exploitative activities of the middlemen. Marketing agencies should be enforced by
government to take care of the marketing problems that are associated with the speculative activities of the middlemen.
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