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Popularization of Office Bus Service to Reduce Congestion in Dhaka

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Abstract (2. Language): 
Dhaka is one of the most densely populated cities in the world and the entire place is badly affected by traffic congestion. One of the major reasons behind traffic jam is the popularity of private cars rather than mass transits among the people living here. A major portion of the city dwellers is office going people and a large part of them do not use office bus service. In this study, the office employees of Farmgate area in Dhaka city are selected for a questionnaire survey. There are lots of challenges like scarcity of sample data, multimodal services available for office goers etc. However, the survey focused on how to popularize the office bus service to reduce congestion. Though the result shows that there is preference for increased comfort levels as well as strong cost and time sensitivities, more than 80% respondent believe that office buses would be effective for reducing congestion. The popularity of buses can be ensured by increasing the utility of service and by reducing travel duration or fare, or increasing the comfort level for users in addition to reducing the utility of the car by imposing restrictions on parking and increasing travel time and cost.
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