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Explaining the Impact of Employee Performance Components (Components of Efficiency, Effectiveness, and Quality of Service) on the Profitability of National Bank Branches in Hormozgan Province

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This study aimed at explaining the impact of employee performance components (components of efficiency, effectiveness and quality of service) on the Profitability of National Bank branches in Hormozgan province. The present study is applied in nature. In terms of data collection, it is a survey and in terms of methodology, it is descriptive-correlational. The population examined in this study consists of 85 managers, assistants, and human resources directors and deputies of the National Bank of Bandar Abbas. Since the number of people in this study is limited, to determining the sample size, sampling was avoided and the population was considered as sample size. The sample size consisted of 85 individuals who were randomly selected. Five-item Likert-type scale questionnaire was used and distributed among the respondents (banking and finance and insurance managers and expets). in order to gather information and assess the variables of the study, standard questionnaires of Heidari (2015), Alvani(2007), and Parasorman (2001) were used to measure efficiency, effectiveness and service quality. For descriptive statistics and investigating demographic questions, techniques such as median, mean, standard deviation, frequency, etc., were used and to investigate the relationship between independent variables (efficiency, effectiveness and quality of service) and the dependent variable (banking profitability), Pearson correlation test was used. for ranking profitability variables of the Bank, Friedman's classification test and to check the normality of test data Klomrof and Smirnov test were used. in the end, SPSS software was used. the results confirm the relationship between efficiency, effectiveness and quality of service and profitability.



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