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DAVID’S STRATEGY FORMULATION FRAMEWORK IN ACTION: THE EXAMPLE OF TURKISH AIRLINES ON DOMESTIC AIR TRANSPORTATION

DAVID’İN STRATEJİ BELİRLEME MODELİNİN UYGULAMASI: TÜRK HAVA YOLLARI İÇ HATLAR HAVA TAŞIMACILIĞI ÖRNEĞİ

Journal Name:

  • İstanbul Ticaret Üniversitesi Fen Bilimleri Dergisi

Publication Year:

  • 2007

Key Words:

Keywords (Original Language):

Author NameUniversity of Author
Abstract (2. Language): 
The paper aims to implement a modern strategy formulation framework formed by Fred David in the strategic management process and to reveal some limitations emanating from its use that constitutes agenda for future research. The paperinitiallyprovides a theoretical backing for the framework that guidesthe decision-makers/strategists to evaluate the companies’ internal and external dimensions and to reach alternative strategies by using different tools/techniques. Then, itdesigns the case study of the Turkish Airlines on Domestic Air Transportation, applies David’s strategy formulation framework to its operations, recommends most appropriate strategy(s) for the company, and lastlypoints up the limitations of the framework on the basis of this observation
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Abstract (Original Language): 
Makale Fred David tarafından geliştirilen stratejik yönetim süreci içindeki modern strateji belirleme modelini uygulamayı ve bu uygulamadan gelecek araştırmaların gündemini oluşturacak konuları belirleyen bazı kısıtları ortaya çıkarmayı hedeflemektedir. Öncelikle makale firmaların içsel ve dışsal boyutlarını değerlendirme ve farklı metot ve teknikler kullanarak alternatif stratejilere ulaşma konusunda kuramsal bir zemin sağlayarak karar-verici/stratejistlere rehberlik eder. Makale sonra Türk Hava Yolları İç Hat Hava Taşımacılığı vaka çalışmasını oluşturur, David’in strateji belirleme modelini bu şirketin faaliyetlerine uygular, şirket için en uygun strateji (leri) tavsiye eder ve son olarak bu gözlemin ışığında modelinin kısıtlarını ortaya çıkarır.
FULL TEXT (PDF): 
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  • 12
81-114
  • English

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