Journal Name:
- İstanbul Üniversitesi İletişim Fakültesi Dergisi
| Author Name | University of Author | Faculty of Author |
|---|---|---|
Abstract (2. Language):
Nowadays, within the circumitances of the "pretended culture" which has been created by mass media, there is a significant qualitative change in the meaning of the context of reader. In this context, the reader at newspaper is also found in "pretended existence." The basic point is not the "realibility" or "trustworthiner" of information, the point is that the reader must be legalised accordiply with their role as "customer" and/or "receiver". The information has gained a commercial role; so that intellectual satisfaction has come out of scope of broadcastingperformance. Therefore, the understanding of broadcasting turned in to direct vision satisfaction and unsatiffied wishes and request of receiver. Consequenty knowledgeable readers has been lost and knowledge and information, come across the visual provocation of bread cultures.
Bookmark/Search this post with
FULL TEXT (PDF):
- 1
241-262