Journal Name:
- İstanbul Üniversitesi İletişim Fakültesi Dergisi
Key Words:
| Author Name | University of Author | Faculty of Author |
|---|---|---|
Abstract (2. Language):
It is the fact that, there is strong interaction among
commercials, culture and ideoiogy. All commercials motivate the
individuals to consumer and make them part of a consumer
society. The forms of commercials and their effects change
related to the communication process.
In this work, radio commercialsof HSBC is analysed by the
tewtual analysis method, and it is focused on the effects of these
commercials.
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