ULUSLARARASI İLETİŞİM, KÜLTÜR VE KİTLE İLETİŞİM ARAÇLARI

The positive and negative effects of globalization penetrate all parts of life. Globalization, a positively approach, should cover a habitat which the worlds goodness and badness is fairly shared and lived. The ideal is this. But in real, inequality is among the main structures of global development and variation. To the recent developments on technology, effectiveness and widespread of mass media is arise incrediably. Not only mass media fed the inequality that referred, also inequality is hegemon on communication an the new international communication order. The studies focus on mass media is especially arisen since 1970, and the studies in general classifies in two groups; conservative approaches and liberal approaches. These approaches is formed to behaviors, ideologies.