Journal Name:
- İstanbul Üniversitesi İletişim Fakültesi Dergisi
| Author Name | University of Author | Faculty of Author |
|---|---|---|
Abstract (2. Language):
Aiming to transfer a message or meaning, communication through advertisement determines strategies to direct masses to goods and services. In such a condensed communication medium, the achievement of an advertisement depends on how the written, visual and linguistic messages or signs are systematized. It has to be stated that recognation of human beigns plays a primary role in order to form the message properly and achieve the desired purpose. Consumption persuades through advertising. Therefore it is aimed that the message should be perceived by the target group.
In this article the meaning structure of Volkswagen advertisements are analysed by means of the methods of semiotic systems.
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FULL TEXT (PDF):
- 1
501-519