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HALKLA İLİŞKİLERİN PAZARLAMA İLETİŞİMİNDE YERİ VE ÖNEMİ

The Importance Of Public Relations In Marketing Comm unication

Journal Name:

  • İstanbul Üniversitesi İletişim Fakültesi Dergisi

Publication Year:

  • 2003

Key Words:

Author NameUniversity of Author
Abstract (2. Language): 
Public affairs and marketing are two phonomens in which there is communication in its orijins. As long as this communication follows a dual healthy flow, it becomes significant for public affairs and with the accurance of marketing communication concept, the inteprises begin to realise and its effectiveness. So, in this study, public affairs in marketing communication with advertising are examined as two main elements.
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  • 1
383-392
  • Turkish

REFERENCES

References: 

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-GÜRÜZ, Demet (1995). Halkla ilişkiler reklam ajansları İşletmeciliği Yönetimi, E:Ü, İletişim Fakültesi Yayınlan, No.7, İzmir -GRUNING, James ve Todd, Hunt (1984).Managing Public Relations, Fort worth ıHarcourt Brace
-HARRIS, T (1993). The Marketer's Guide to Public Relations: How Today's Companies are using The New Public Relatios to gain a Competitive Edge ,John Wiley, N.Y
-SHIMP, T (Promotion Management and Marketing Communications, Harcourt Brace, Philedelphia
-DUNCON, T (1985). A Study of How Manufactures and Service Companies Perceive and Use MRP, Ball State University

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