Visual Communication Developed Through Relationship Between Production and Consumption and Its Effective Use in This Field: Publicity Photography
Journal Name:
- İstanbul Üniversitesi İletişim Fakültesi Dergisi
| Author Name | University of Author | Faculty of Author |
|---|---|---|
Abstract (2. Language):
Since the existence of man, the relationship between production and consumption has developed continuously throughout several civilizations. Within this development trade and competition gave birth to and improved the various forms of visual expressions as well as the effective use of them.
The invention of photography and taking actual visions brought to light the peculiarity of being convincing. The photography that has intensified the visual communication between the producer and the consumer, caused a rapid rise in the world of advertising in a very short time and through various communication means it has offered attractive and effective visions.
While the future presents us with the new and more effective media, consumers have to make more conscious choices. Publicity photography has the visual power to fulfill any duty assigned to it effectively, especially to achieve the public consciousness in the subjects of vital priority.
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