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BILINÇDIŞI (BİLİNÇALTI) REKLAM TARTIŞMALARI VE ÇALIŞMALARI

Subliminal Advertising

Journal Name:

  • İstanbul Üniversitesi İletişim Fakültesi Dergisi

Publication Year:

  • 2005

Key Words:

Author NameUniversity of AuthorFaculty of Author
Abstract (2. Language): 
Subliminal persuasion refers to the use of hidden or otherwise imperceptible or masked stimuli to manipulate viewers or listeners to behave in ways they otherwise would not. The term "subliminal" is derived from the construct of a limen of conscicousness, a threshold or line separating conscious from unconscious. The concept dates back to literal beginning ofpsycology as an empirical science separate from philosophy in the seminal writings of Johan Friedrich Herbart.
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  • 1
203-210
  • Turkish

REFERENCES

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209
İLETİŞİM FAKÜLTESİ DERGİSİ/ Bitmçdışı(Bilinçaltı)Reklam Tartışmaları ve Çalışmaları
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ome.htm
210

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