COMPETITIVE STRENGTH AND ITS IMPACT TOWARD ACHIEVING COMPANY’S PERFORMANCE BASED ON BALANCED SCORECARD APPROACH IN THE FURNITURE INDUSTRY IN CENTRAL MINAHASA REGENCY
Journal Name:
- Journal of Life Economics
| Author Name | University of Author | Faculty of Author |
|---|---|---|
Abstract (2. Language):
The Balanced scorecard translates the company’s mission and strategies into a complete set of
measurements which provide the framework for measurements and strategic management system. This
study (research) aims at analyzing the simultaneous affects from the variables of competitive strength,
that is, delivery, value, flexibility, and innovation toward to the company’s performance achievement
based on Balanced Scorecard approach. This study is the explanatory study that explains the causes of
relation ship among variables through hypothetical tests. The population in this study are small,
medium, and big-scale furniture industries which are export – oriented and are also registered at the
office of industry, Trade, cooperative and investment of central Minahasa.
The determination of samples in this study is by using purposive sampling method, which
means that the determining of samples is by considering certain criteria that are decided by the
researcher (s) toward the objects which are suitable for the objective of the study. The results of the
study show that the variables of competitive strength, namely delivery, value, flexibility, and
simultancous innovation affect the achieving of company’s performance based on Balanced scorecard
approach in export – oriented furniture industry in the regency of central Minahasa. 