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PERCEPCIÓN SOCIAL SOBRE LA REPERCUSIÓN DE UN EVENTO DEPORTIVO

Social perception of a sporting event impact

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Abstract (2. Language): 
The aim of this work is to determine the impact on social perception of a European Formula One Grand Prix in several areas that can influence the development of the city through a brief survey of a sample of residents (N=760). The results showed that a majority of citizens considered that the acceptance of this sporting event or impacted quite a lot in the areas related to the city's image and tourism, although they did not perceive that the conclusion of the event would impact in job creation, in improving transport and access to the city. Residents also perceived that this event could affect something or enough in the economy and infrastructure and to a lesser extent in areas such as security. Statistically significant differences are found according to sex and age in the resident’s perception about the impact of the event in some sectors.
Abstract (Original Language): 
La finalidad de este trabajo es conocer la percepción social sobre la repercusión del Gran Premio de Europa de Fórmula 1 en diversas áreas que pueden influir en el desarrollo de la ciudad a través de una encuesta breve administrada a una muestra de residentes (N=760). Los resultados mostraron que los ciudadanos consideraban mayoritariamente que la acogida de este evento deportivo repercutía bastante o mucho en las áreas relacionadas con la imagen de la ciudad y el turismo, aunque no percibían que la celebración del evento repercutiera en la creación de empleo, en la mejora de los medios de transporte y de los accesos a la ciudad. También los residentes percibían que este evento podría repercutir algo o bastante en la economía y en las infraestructuras y, en menor medida en la seguridad. Se encontraron diferencias estadísticamente significativas según el sexo y la edad en la percepción sobre la repercusión del evento en algunos sectores.
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