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LOS COSTES DE LA CELEBRACIÓN DE UN EVENTO DEPORTIVO: PERCEPCIÓN DE LA COMUNIDAD DE ACOGIDA

Costs of holding a sporting event: The host community perception

Journal Name:

  • Journal of Sports Economics & Management

Publication Year:

  • 2015

Key Words:

Keywords (Original Language):

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Abstract (2. Language): 
The aim of this work is to know the residents perception about the costs associated with holding a sporting event. A survey was passed to 327 residents in the city of Valencia with 11 items related to possible costs derived from the celebration of the Valencia Open 500 tennis. An exploratory factor analysis and then a confirmatory factor analysis in order to check the validity of the scale was made. The results showed a final scale of nine items distributed in three dimensions: social costs, environmental costs and economic costs. Residents consider that this event has not led to high costs for social or environmental level, although it has had impact in economic terms. Statistically significant differences in terms of attendance at the event, support for the celebration and sociodemographic variables related to gender, age, occupation and income level were found.
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Abstract (Original Language): 
El objetivo de este trabajo es conocer la percepción de los residentes sobre los costes asociados a la celebración de un evento deportivo. Se pasó una encuesta a 327 residentes en la ciudad de Valencia con 11 ítems referidos a posibles costes derivados de la celebración del Valencia Open 500 de tenis. Se efectuó un análisis factorial exploratorio y, posteriormente, un análisis factorial confirmatorio con el objetivo de comprobar la validez de la escala. Los resultados mostraron una escala final de nueve ítems distribuidos en tres dimensiones: costes sociales, costes medioambientales y costes económicos. Los residentes consideran que este evento no ha supuesto elevados costes a nivel social o medioambiental, aunque sí a nivel económico. Se encontraron diferencias estadísticamente significativas en función de la asistencia al evento, el respaldo a la celebración y en las variables sociodemográficas referidas al género, la edad, la ocupación y el nivel de ingresos.
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