You are here

TÜKETİCİLER COĞRAFİ İŞARET İÇİN DAHA FAZLA ÖDEMEK İSTER Mİ? ARTVİN BALI ÜZERİNE BİR ARAŞTIRMA

Journal Name:

Publication Year:

DOI: 
http://dx.doi.org/10.12787/KARAM1128

Keywords (Original Language):

Abstract (2. Language): 
Artvin province is one of the world's richest regions in terms of biodiversity. Botanical features and geographical origin of honey can be determined by analyzes performed by laboratories. One of the most important features of honey is geographical origin. As an intellectual property right, geographical indications (GIs) can perform a competitive advantage by creating differentiation in its positioning in the market. The aim of this study is to evaluate consumers' perceptions towards Artvin honey with geographical indication and their willingness to pay more. Convenience sampling method was used to collect the research data, with face to face interview carried out in Artvin province. The main outputs of the study are as follows, 'quality and safety' affects the consumers' perceptions towards geographical indi- cation while 'culture and tradition' and 'economic support' do not. The perception of Artvin honey with GI on consumers is significant with the willingness to pay more for Artvin honey with GI. The results of this study ensure beneficial information to the related parties and honey producers wishing to competitive advantage and regional development.
Abstract (Original Language): 
Artvin ili dünyanın biyolojik çeşitlilik açısından en zengin bölgelerinden biridir. Balın botanik özelliği ve coğrafi menşei laboratuvarlar tarafından yapılan analizlerle tespit edilebilmektedir. Balda en önemli niteliklerden bir tanesi balın kökenidir. Bir fikri ve sınai mülkiyet hakkı olan coğrafi işaret bal için konumlandırmada farklılık oluşturarak pazarda bir rekabet avantajı sağlayabilir. Bu çalışmanın amacı tüketicilerin coğrafi işarete sahip Artvin balına olan algılarının ve daha fazla ödeme eğilimine etkisini araştırmaktır. Araştırma modelinin verileri için kolayda örnekleme yöntemiyle Artvin il sınırlarında yaşayan tüketicilerle yüz yüze anketler yapılmıştır. Araştırma bulgularına göre ‘kalite ve güvenilirlik’ coğrafi işaretli Artvin balı algısını etkilerken, ‘kültür ve gelenek’ ile ‘ekonomik destek’ coğrafi işaretli Artvin balı algısını etkilememektedir. Ayrıca, coğrafi işaretli Artvin balı algısı tüketicilerin daha fazla ödeme eğiliminde anlamlıdır. Bu çalışmanın sonuçları konuyla ilgilenen taraflara ve rekabet avantajı elde etmek isteyen bal üreticilerine ve bölgesel kalkınma için değerli bilgiler tespit etmektedir.

JEL Codes:

REFERENCES

References: 

ADINOLFI Felice - Marcello De Rosa - Ferruccio Trabalzi (2011). "Dedicated
and generic marketing strategies: The disconnection between geographical
indications and consumer behaviour in Italy", British Food
Journal, 113 (3): 419-435.
ANSELMSSON Johan, Niklas Vestman Bondesson - Ulf Johansson (2014).
"Brand image and costumers' willingness to pay a price premium for
food brands, Journal of Product and Brand Management, 23 (2): 90-
102.
APRILE, Maria Carmela - Vincenzina Caputo - Rodolfo M. Nayga Jr (2012).
"Consumers’ valuation of food quality labels: the case of the European
geographic indication and organic farming labels", International Journal
of Consumer Studies, 36: 158-165.
EPOPA, (2008) Organic Exports – A Way to a Better Life? Export Promotion
of Organic Products from Africa, http://grolink.se/epopa/Publications
/Epopa-end-book.pdf (Erişim, 10.5.2016)
FELZENSZTEIN, Christian - Keith Dinnie (2006). "The effects of country of
origin on UK consumers’ perception of imported wines", Journal of
Food Products Marketing, 11 (4): 109-117.
FORNELL Claes - David F. Larcker (1981). "Evaluating structural models
with unobservables variables and measurement error", Journal of
Marketing Research, 18 (1): 39-50.
GALTIER Franck - Giovanni Belletti - Andrea Marescotti (2013). "Factors
constraining building effective and fair geographical indications for
coffee: Insights from a Dominican case study", Development Policy
Review, 31 (5): 597-615.
GEFEN David - Detmar Straub (2005). "A practical guide to factorial validity
using PLS-graph: tutorial and annotated example", Communications of
the AIS, 16: 91-109.
Daniele Giovannucci - Tim Josling - William Kerr - Bernard O’Connor - May
T. Yeung
GIOVANNUCCI Daniele - Tim Josling - William Kerr - Bernard O’Connor -
May T. Yeung (2009). "Geographical indications: A guide to global best
practices for developing renowned origins", International Trade Center,
Geneva, 5-10.
Seher Gok a, Mete Severcan b, Erik Goormaghtigh c, Irfan Kandemir d,
Feride Severcan a,⇑
GOK Seher - Mete Severcan - Erik Goormaghtigh, Irfan Kandemir - Feride
Severcan (2015). “Differentiation of Anatolian honey samples from different
botanical origins by ATR-FTIR spectroscopy using multivariate
analysis”, Food Chemistry, 170: 234-240.
GÖKOVALI, Ümmühan (2007). "Coğrafi işaretler ve ekonomik etkileri:
Türkiye örneği", Muğla Üniversitesi İktisadi ve İdari Bilimler Dergisi, 21
(2): 141-160.
GRUNERT, Klaus G. (2005). "Food quality and safety: Consumer perception
and demand", European Review of Agricultural Economics, 32 (3): 369-
391.
HAIR, Joseph F. - G. Tomas M. Hult - Christian M. Ringle - Marko Sarstedt
(2014). A primer on partial least squares structural equation modeling
(PLS-SEM), SAGE Publications.
HAIR, Joseph F. - Marko Sarstedt - Christian M. Ringle - Jeannette A. Mena
(2012). "An assessment of the use of partial least squares structural
equation modeling in marketing research", Journal of the Academy of
Marketing Science, 40 (3): 414-433.
HULLAND John (1999). "Use of partial least squares (PLS) in strategic
management research: A review of four recent studies", Strategic
Management Journal, 20 (2): 195-204.
ISMAIEL Sobhy - Safar Al Kahtani - Nuru Adgaba - Ahmed A. Al-Ghamdi -
Abdu Zulail (2014). “Factors That Affect Consumption Patterns and
Market Demands for Honey in the Kingdom of Saudi Arabia”, Food and
Nutrition Sciences, 5 (17): 1725-1737.
JOSHI, Surendra Raj (2008). Honey in Nepal: Approach, Strategy and Intervention
for Subsector Promotion Income Distribution. German Technical
Cooperation/Private Sector Promotion – Rural Finance. Laliptur, Nepal.
KAN Mustafa (2011). "Yerel düzeyde ekonomik kalkınmada coğrafi işaretlerin
kullanımı ve etkisi: Akşehir Kirazı araştırması", Ankara
Üniversitesi, Doktora Tezi, Ankara.
KHK, (1995). 555 Sayılı Coğrafi İşaretlerin Korunması Hakkındaki KHK
(1995). Resmi Gazete 05.11.1995 Sayı: 22454.
Zisimos Likudis, Vassiliki Costarelli - Andreas Vitoratos - Constantinos
Apostolopoulos
LIKUDIS Zisimos - Vassiliki Costarelli - Andreas Vitoratos - Constantinos
Apostolopoulos (2014). "Determination of pesticide residues in olive
oils with protected geographical indication or designation of origin",
International Journal of Food Science and Technology, 49 (2): 484-492.
MARCOLINI Carla Marano - Manuel Parras Rosa - Esther Lopez-Zafra
(2015). "Designations and consumer perceptions: An experimental
study and implications for agricultural policy", British Food Journal,
117 (3): 1188-1204.
MARIE-VIVIEN Delphine (2008). "From plant variety definition to geographical
indication protection: A search for the link between Basmati
rice and India/Pakistan", The Journal of World Intellectual Property, 11
(4): 321-344.
MENAPACE Luisa – GianCarlo Moschini (2012). "Quality Certification by
Geographical Indications, Trademarks and Firm Reputation", European
Review of Agricultural Economics, 39 (4): 539-566.
MERAL Yeşim - Ahmet Şahin (2013). "Tüketicilerin coğrafik işaretli ürün
algısı: Gemlik zeytini Örneği", Kahramanmaraş Sütçü İmam Üniversitesi
Doğa Bilimleri Dergisi, 16 (4): 16-24.
MOHAMADI-NEJAD Amir - A. Lotfi - Ramin Radfar (2013). “Estimating the
Qualitative Pricing Model of Honey in Iran”, J. Basic. Appl. Sci. Res., 3(1):
483-487.
POCOL Cristina B. - Sorana D. Bolboacă (2013). “Perceptions and trends
related to the consumption of honey: A case study of North-West Romania”,
International Journal of Consumer Studies, 37(6): 642-649.
PROFETA Adriano - Richard Balling – Jutta Roosen (2012). "The relevance
of origin information at the point of scale", Food Quality and Preference,
26: 1-11.
RIPPON Matthew J. (2014). "What is the geography of geographical indications?
Place, production methods and protected food names", Area,
46 (2): 154-162.
ROMAN Adam – Ewa Popiela-Pleban - Maria Kozak (2013). “Factors Influencing
Consumer Behavior Relating To The Purchasing Of Honey, Part
1. The Buying Process and The Level Of Consumption”, Journal of Apicultural
Science, 57 (2): 159-172.
KELEMCI SCHNEIDER Gülpınar – A. Bahar Ceritoğlu (2010). "Yöresel ürün
imajının tüketici satın alma davranışı ve yüksek fiyat ödeme eğilimi
üzerindeki etkisi: İstanbul ilinde bir uygulama", Pazarlama ve Pazarlama
Araştırmaları Dergisi, 6: 29-52.
SWANSON, R. B., ve Lewis, C. E. (1991). “Premiums for honey characteristics”,
Food Quality and Preference, 3(4): 215-221.
ŞAHİNLER Nuray - Suat Şahinler - Aziz Gül - Özkan Görgülü (2004). Arı
ürünleri tüketici özelliklerinin belirlenmesi üzerine bir çalışma. 4. Ulusal
Zootekni Bilim Kongresi, Isparta, 53-57.
TEPE Serap (2008). "Coğrafi işaretlerin ekonomik etkileri” Türk Patent
Enstitütüsü, Markalar Dairesi Başkanlığı, Uzmanlık Tezi, Ankara.
TEUBER Ramona (2011). "Consumers' and producers' expectations towards
geographical indications: Empirical evidence for a German case
study", British Food Journal, 113 (7): 900-918.
TIB, (2016) Trade Information Brief http://www.sadctrade.org/files/Ho
ney%20Trade%20Information%20Brief.pdf (Erişim 10.5.2016)
TOKLU İsmail Tamer - Hilal Öztürk Küçük (2016). “Genetiği Değiştirilmiş
Organizmalı Ürünlere Yönelik Tüketici Tutumunun Öncülleri ve Tutumun
Satın Alma Niyetine Etkisi”, Akademik Bakış Dergisi, 54: 537-555.
TOKLU İsmail Tamer - Erol Ustaahmetoğlu - Hilal Öztürk Küçük (2016).
“Tüketicilerin Coğrafi İşaretli Ürün Algısı ve Daha Fazla Fiyat Ödeme
İsteği: Yapısal Eşitlik Modellemesi Yaklaşımı”, Yönetim ve Ekonomi,
Manisa Celal Bayar Üniversitesi, İİBF Dergisi, 23 (1): 145-162.
TPE (2016). Türk Patent Enstitüsü http://www.tpe.gov.tr/TurkPatentEnst
itusu/geographicalRegisteredList/ (Erişim 10.5.2016)
TRUONG Thien T. - Matthew H.T. Yap - Elizabeth M. Ineson (2012).
"Potential Vietnamese consumers' perceptions of organic foods",
British Food Journal, 114 (4), 529-543.
TSAKIRIDOU Efthimia - Konstadinos Mattas - Helen Tsakiridou - Elisavet
Tsiamparli (2011). "Purchasing fresh produce on the basis of food safety,
origin and traceability labels", Journal of Food Products Marketing,
17: 211-226.
UNNEVEHR Laurian J. - Fatoumata C. Gouzou (1998). “Retail premiums for
honey characteristics”, Agribusiness, 14(1): 49-54.
YEOW Steven Ho Chiang - Susan Tee Suan Chin - Jian Ai Yeow - Khong Sin
Tan (2013). “Consumer Purchase Intentions and Honey Related Products”,
Journal of Marketing Research & Case Studies, 1-15.
ZULAIL Abdu - Sobhy Ismaiel - Safar Al Kahtani - Ahmad A. Al-Ghamdi -
Nuru Adgaba (2014). “Qualitative Factors Affecting the Price and Demand
of Honey in Saudi Arabia”, Australian Journal of Basic and Applied
Sciences, 8(10): 199-206.

Thank you for copying data from http://www.arastirmax.com