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TÜKETİCİLER COĞRAFİ İŞARET İÇİN DAHA FAZLA ÖDEMEK İSTER Mİ? ARTVİN BALI ÜZERİNE BİR ARAŞTIRMA

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DOI: 
http://dx.doi.org/10.12787/KARAM1128
Abstract (2. Language): 
Artvin province is one of the world's richest regions in terms of biodiversity. Botanical features and geographical origin of honey can be determined by analyzes performed by laboratories. One of the most important features of honey is geographical origin. As an intellectual property right, geographical indications (GIs) can perform a competitive advantage by creating differentiation in its positioning in the market. The aim of this study is to evaluate consumers' perceptions towards Artvin honey with geographical indication and their willingness to pay more. Convenience sampling method was used to collect the research data, with face to face interview carried out in Artvin province. The main outputs of the study are as follows, 'quality and safety' affects the consumers' perceptions towards geographical indi- cation while 'culture and tradition' and 'economic support' do not. The perception of Artvin honey with GI on consumers is significant with the willingness to pay more for Artvin honey with GI. The results of this study ensure beneficial information to the related parties and honey producers wishing to competitive advantage and regional development.
Abstract (Original Language): 
Artvin ili dünyanın biyolojik çeşitlilik açısından en zengin bölgelerinden biridir. Balın botanik özelliği ve coğrafi menşei laboratuvarlar tarafından yapılan analizlerle tespit edilebilmektedir. Balda en önemli niteliklerden bir tanesi balın kökenidir. Bir fikri ve sınai mülkiyet hakkı olan coğrafi işaret bal için konumlandırmada farklılık oluşturarak pazarda bir rekabet avantajı sağlayabilir. Bu çalışmanın amacı tüketicilerin coğrafi işarete sahip Artvin balına olan algılarının ve daha fazla ödeme eğilimine etkisini araştırmaktır. Araştırma modelinin verileri için kolayda örnekleme yöntemiyle Artvin il sınırlarında yaşayan tüketicilerle yüz yüze anketler yapılmıştır. Araştırma bulgularına göre ‘kalite ve güvenilirlik’ coğrafi işaretli Artvin balı algısını etkilerken, ‘kültür ve gelenek’ ile ‘ekonomik destek’ coğrafi işaretli Artvin balı algısını etkilememektedir. Ayrıca, coğrafi işaretli Artvin balı algısı tüketicilerin daha fazla ödeme eğiliminde anlamlıdır. Bu çalışmanın sonuçları konuyla ilgilenen taraflara ve rekabet avantajı elde etmek isteyen bal üreticilerine ve bölgesel kalkınma için değerli bilgiler tespit etmektedir.
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