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Çevresel Tutum ve Duyarlılığın Ekolojik Ürün Satınalma Davranışına Etkisi

Effect of Environmental Sensitivity and Attitude in Ecological Food Purchasing Behavior

Journal Name:

  • Kocaeli Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

Publication Year:

  • 2010

Key Words:

Keywords (Original Language):

Author NameUniversity of AuthorFaculty of Author
Abstract (2. Language): 
Consumers increasingly prefer ecological products since they are both healthier and help protection of the environment for future generations. Conscious consumers are prepared to switch products for ecological reasons and stop buying products from companies that cause pollution. This paper is focused on environ¬mental attitudes as meaningful predictor of ecological behavior. Environmental sen¬sitivity of consumers in ecological food purchasing behavior and the effect of envi¬ronmental attitudes and behaviors were searched with a structural equation model (SEM) in the study. It was determined as a result of analyses that environmental sensitivity does not directly affect environmental behavior but those who devel¬oped environmental attitude display the behavior of purchasing ecological foods by exhibiting environmental behavior.
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Abstract (Original Language): 
Tüketiciler hem daha sağlıklı hem de çevreyi gelecek nesiller adına korumaya yardımcı olduğu için giderek artan bir şekilde ekolojik ürünleri tercih etmektedirler. Bilinçli tüketiciler ekolojik nedenlerle çevre kirliliğine yol açan işletmelerin ürünlerini satın almama veya ekolojik olanlarıyla değiştirme niyetindedir. Bu çalışma, ekolojik davranışların anlamlı bir tahmincisi olan çevresel tutumlara odaklanmıştır. Çalışmada tüketicilerin ekolojik gıda ürünü satın alma davranışına çevresel duyarlılık ile çevresel tutum ve davranışların etkisi bir yapısal eşitlik modeliyle (YEM) araştırılmıştır. Analizler sonucunda çevresel duyarlılığın çevresel davranışı doğrudan etki- lemediği, ancak çevresel tutum geliştirenlerin çevresel davranış sergileyerek ekolojik gıda ürünü satın alma davranışı gösterdiği belirlenmiştir.
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140
  • Turkish

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