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Work Orientation in Korean CEO’s On-line Greetings

Journal Name:

  • Online Journal of Communication and Media Technologies

Publication Year:

  • 2012

Key Words:

Author NameUniversity of Author
Abstract (2. Language): 
The main aim of the study is to explicate prior orientation to work and priorities in what Korean companies wants from their work. CEO’s on-line greeting texts in big three Korean companies (Hyundai Motors; LG Corp.; Samsung Electronics) are chosen as major data of the study. Eccles and Nohria’s (1992) Strategic Triadic is used as a framework for data analysis. This study exemplifies that communication orientation to stakeholders is different across companies (i.e. Hyundai’s globalization; LG’s customer value; Samsung’s excellence). Furthermore, this finding shows that actual code of conduct emphasized by the CEOs is not going well with official corporate values.
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FULL TEXT (PDF): 
PDF icon arastrmx_159096_2_pp_153-181.pdf
  • 2
153-181
  • English

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Volume: 2 – Issue: 2 – April - 2012
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