You are here

Home » Content

Political Public Relations 2.0 and the Use of Twitter of Political Leaders in Turkey

Journal Name:

  • Online Journal of Communication and Media Technologies

Publication Year:

  • 2013

Key Words:

Author NameUniversity of Author
Abstract (2. Language): 
Political public relations is a tool of transmission of messages for political parties to their voters. One of the conditions of symmetrical communication is feedback. Dialogical approach requires the change on policies according to public demand and aims manufacturing consent within two way concessions. Within public relations 2.0, the communication process between political sources and their target audience has been facilitated. This paper will be analyzing the effective usage of Twitter, by the political party leaders who have been represented in TBMM (Grand National Assembly of Turkey) and also Abdullah Gül; the president of the Republic of Turkey. Leaders’ Twitter accounts will be followed between 1-29 February and will be examined in terms of messages for the media agenda, messages for the trend topics, and messages for replying to followers, retweets and the frequency of using twitter. According to the findings, the effective use of Twitter is provided only by two leaders, Kemal Kılıçdaroğlu and Selahattin Demirtaş. Recep Tayyip Erdoğan often uses Twitter effectively but he also has to follow people for dialogical communication. Abdullah Gül is a less effective Twitter user but with his number of followers, he’s the most fancied leader. And finally, Devlet Bahçeli is the most unused of Twitter.
Bookmark/Search this post with
FULL TEXT (PDF): 
PDF icon arastrmx_159096_3_pp_181-194.pdf
  • 1
181-194
  • English

REFERENCES

References: 

Arsenault, A. (2009) Public Diplomacy 2.0. Toward a New Public Diplomacy. Seib. (Ed.) New York, Palgrave Macmillan, 2009.
Basın İlan Kurumu, (15.03.2012) Montly Circulation Report, February, http://www.bik.gov.tr/web/subat-2012-tiraj-raporu
Breakenridge, D. (2008) PR 2.0: New Media, New Tools, New Audiences. New Jersey, FT Press.
Comm, J. (2010) Twitter Power 2.0. New Jersey, Wiley.
Coombs, W. T. & Holladay, S. J. (2010) PR Strategy and Application. United Kingdom, Wiley Blackwell.
Corcoran, E. P. (1990) Language and Politics. New Directions in Political Communication. Swanson, L. D. & Nimmo, D. (Eds.), California, Sage Publications.
Cutlip, S. M., Center, A. H., ve Broom, G. M.(1994) Effective Public Relations. New Jersey, Prentice Hall.
Grunig, E. J. (2000) Two-Way Symmetrical Public Relations. Handbook of Public Relations. Heath, L. R. (Ed.) California, Sage Publications.
Hallahan, K. (2006) Responsible Online Communication. Ethics in Public Relations. Fitzpatrick, K. & Bronstein, C. (Eds.) California, Sage Publications.
Holtz, S. (1999) Public Relations on the Net. New York, AMACOM.
Kışlalı, A. T. (2007) Siyaset Bilimi. (12th ed.) Ankara, İmge Kitabevi.
Louw, E. (2005) The Media and Political Process. California, Sage Publications.
Nimmo, D. & Swanson, L. D. (1990) The Field of Political Communication: Beyond the Voter Persuasion Paradigm. New Directions in Political Communication. Swanson, L. D. & Nimmo, D. (Eds.), California, Sage Publications.
Oktay, M. (2002) Politikada Halkla İlişkiler. İstanbul, Derin Yayınları.
Roper, J. (2005) Symmetrical Communication: Excellent Public Relations or a Strategy for Hegemony?. Journal of Public Relations Research; 17 (1), 69-86.
Selnow, G.W. (2000) Internet Ethics. Political Communication Ethics. Denton, R. E. Jr. (Ed.) New York, Praeger Publishers.
Solis, B. & Breakenridge, D. (2009) Putting the Public Back in Public Relations. New Jersey, FT Press.
Wilcox, D. L.& Cameron, G. T.(2006) Public Relations Strategies and Tactics. (8th Ed.) Boston, Allyn and Bacon.

Thank you for copying data from http://www.arastirmax.com