Journal Name:
- Online Journal of Communication and Media Technologies
| Author Name | University of Author |
|---|---|
Abstract (2. Language):
Internet enables both public institutes and private sector to reach their target masses fast and
effectively. Each company which aims at institutionalization wants to benefit from internet
which removes geographical boundaries and provides the possibility of access to social
partners without time limitation. Websites which are simple, user-friendly, professionally
prepared and on which continuality in the use is provided plays a significant role in not only
in short term but also long term social partner relations. Governance, removing the existing
hierarchical structure in the administration, adopts an understanding based on mutual
communication. For this reason, internet and especially websites are important instruments
which can be used with the purpose of governance. In the study, governance applications on
the websites are tried to be analyzed. To that end, in the context of communication with the
social partners, the components belonging to governance applications on websites were
specified as accountability and participation and these two component were divided into eight
sub-element. According to the data from Istanbul Sanayi Odası [Istanbul Chamber of
Industry], when the websites of the biggest 100 industrial enterprise were analyzed, it was
seen that websites were usually used for promotion and they rarely give place to the
applications which will provide social partner communication.
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