Abernethy, A.M. (1991) Differences between advertising and program exposure for car radio
listening. Journal of Advertising Research, 31(2), pp. 33-42.
Bellenger, D.N. &Moschis, G. P. (1981) A socialization model of retail patronage. Advances
in Consumer Research, 9, pp. 372-378.
Bellman, S., Schweda, A. &Varan, D. (2010) The residual impact of avoided television
advertising. Journal of Advertising, 39(1), pp. 67-81.
Brim, O.G. (1968) Adult socialization, in Clausen, J.A. (ed) Socialization and Society.
Boston: Little Brown, pp. 184-226.
Bush, A.J., Smith, R. & Martin, C. (1999) The influence of consumer socialization variables
on attitude toward advertising: A comparison of African-Americans and Caucasians.
Journal of Advertising, 28(3), pp. 13-24.
Cho, C. &Cheon, H.J. (2004) Why do people avoid advertising on the Internet? Journal of
Advertising, 33(4), pp. 89-97.
Cronin, J.J. & Menelly, N.E. (1992) Discrimination vs. avoidance: ‘zipping’ of television
commercials. Journal of Advertising, 21(2), pp.1-7.
Danaher, P.J. (1995) What happens to television ratings during commercial breaks? Journal
of Advertising Research, 35(1), pp. 37-47.
de Gregorio, F. & Sung, Y. (2010) Understanding attitudes toward and behaviors in response
to product placement: a consumer socialization framework. Journal of Advertising,
39(1), pp. 83-96.
Dix, S.R., Bellman, S., Haddad, H. &Varan, D. (2010) Using interactive program-loyalty
banners to reduce TV ad avoidance.Journal of Advertising Research, 50(2), pp. 154-
161.
Dix, S., &Phau, I. (2010). Television advertising avoidance: Advancing research
methodology. Journal of Promotion Management, 16(1-2), 114-133.
Goby, V. (2008) Radio commercial listening behaviour: barriers and avoidance. Australian
Journal of Communication, 35(1), pp. 27-39.
Hair, J.F., Anderson, R.E., Tatham, R.L. & Black, W.C. (1998) Multivariate Data Analysis
5th ed. Upper Saddle River, NJ: Prentice Hall.
Heeter, C. & Greenberg, B.S. (1985) Profiling the zappers. Journal of Advertising Research,
25(2), pp. 15-19.
Online Journal of Communication and Media Technologies
Volume: 7 – Issue: 3 July - 2017
© Online Journal of Communication and Media Technologies 25
Heeter, C. & Cohen, E. (1988) Viewing style differences between radio and television, in
Heeter, C. & Greenberg, B.S. (eds) Cableviewing. Norwood, NJ: Ablex Publishing,
pp. 113-122.
Kelly, L., Kerr, G. &Drennan, J. (2010) Avoidance of advertising in social networking sites:
The teenage perspective. Journal of Interactive Advertising, 10(2), pp. 16-27.
Krugman, D.M., Cameron, G.T. & White,C.M. (1995) Visual attention to programming and
in-home observations.Journal of Advertising, 24(1), pp. 1-12.
Lee, S. & Lumpkin, J.R. (1992) Differences in attitudes toward TV advertising: VCR usage
as a moderator. International Journal of Advertising, 11(4), pp. 333-342.
Leichtman Research Group (2014) Research Note: Actionable research on broadband, media
& entertainment industries. 4Q 2013. Online at:
http://www.leichtmanresearch.com/research/notes12_2013.pdf
Moschis, G.P. (1987) Consumer Socialization. Lexington, MA: Lexington Books.
Moschis, G.P. & Churchill, G.A. (1978) Consumer socialization: a theoretical and empirical
analysis. Journal of Marketing Research, 15(4), pp. 599-609.
Moschis, G.P. & Moore, R.L. (1979) Decision making among the young: a socialization
perspective. Journal of Consumer Research, 6(2), pp. 101-112.
Muehling, D.D. (1987) An investigation of factors underlying attitude-toward-advertising-ingeneral.
Journal of Advertising, 16(1), pp. 32-40.
Okazaki, S., Molina, F. J., & Hirose, M. (2012). Mobile advertising avoidance: exploring the
role of ubiquity. Electronic Markets, 22(3), 169-183.
Rojas-Méndez, J.I. & Davies, G. (2005) Avoiding television advertising: some explanations
from time allocation theory.Journal of Advertising Research, 45(1), pp. 34-48.
Rojas-Méndez, J.I., Davies, G. &Madrian, C. (2009) Universal differences in advertising
avoidance behavior: a cross-cultural study. Journal of Business Research, 62(10), pp.
947-954.
Schmitt, K.L., Woolf, K.D. & Anderson, D.R. (2003) Viewing the viewers: viewing
behaviors by children and adults during television programs and commercials.
Journal of Communication, 53(2), pp. 265-281.
Schweidel, D.A. & Kent, R.J. (2010) Predictors of the gap between program and commercial
audiences: an investigation using live tuning data. Journal of Marketing, 74(3), pp.
18-33.
Online Journal of Communication and Media Technologies
Volume: 7 – Issue: 3 July - 2017
© Online Journal of Communication and Media Technologies 26
Shim, S. &Gehrt, K.C. (1996) Hispanic and Native American adolescents: an exploratory
study of their approach to shopping. Journal of Retailing, 72(3), pp. 307-324.
Siddarth, S. & Chattopadhyay, A. (1998) To zap or not to zap: a study of the determinants of
channel switching during commercials. Marketing Science, 17(2), pp. 124-138.
Smith, N.C. & Cooper-Martin, E. (1997) Ethics and target marketing: the role of product
harm and consumer vulnerability. Journal of Marketing, 61(3), pp. 1-19.
Smith, R.B. &Moschis, G.P. (1990) The socialization approach to the study of the elderly
consumer, in Zeithaml, V. (ed) Review of Marketing. Chicago: American Marketing
Association, pp. 190-226.
Smith, S.M. & Krugman, D.M. (2009) Viewer as media decision-maker: digital video
recorders and household media consumption. International Journal of Advertising,
28(2), pp. 231-255.
Speck, P.S. & Elliott, M.T. (1997) Predictors of advertising avoidance in print and broadcast
media.Journal of Advertising, 26(3), pp. 61-76.
Stafford, M.R. & Stafford, T.F. (1996) Mechanical commercial avoidance: a uses and
gratifications perspective. Journal of Current Issues and Research in Advertising,
18(2), pp. 27-38.
Story, L. (2007) Anywhere the eye can see, it’s likely to see an ad. New York Times, January
15, section A1, 1.
Tse, A.C.B. & Lee, R.P.W. (2001) Zapping behavior during commercial breaks. Journal of
Advertising Research, 41(3), pp. 25-29.
Walsh, M. F. (2010) New insights into what drives Internet advertising avoidance behaviour.
International Journal of Internet Marketing and Advertising, 6(2), pp.127-141.
Wang, X., Yu, C., & Wei, Y. (2012). Social media peer communication and impacts on
purchase intentions: A consumer socialization framework. Journal of Interactive
Marketing, 26(4), 198-208.
Ward, S. (1974) Consumer Socialization. Journal of Consumer Research, 1(2), pp. 1-14.
Yoon, K. (1995) Comparison of beliefs about advertising, attitude toward advertising, and
materialism held by African Americans and Caucasians. Psychological Reports,
77(2), pp. 455-466.
Zufryden, F.S., Pedrick, J.H. &Sankaralingam, A. (1993) Zapping and its impact on brand
purchase behavior. Journal of Advertising Research, 33(1), pp. 58-66.
Thank you for copying data from http://www.arastirmax.com