You are here

Home » Content

Determination of Smartphone Users’ Perceptions of Branded Mobile Applications in Turkey

Journal Name:

  • Online Journal of Communication and Media Technologies

Publication Year:

  • 2017

Key Words:

Author NameUniversity of Author
Abstract (2. Language): 
Having numerous features thanks to advancements in digital technology, smartphones make life easier for users who today can conduct their activities and transactions independently of time and place by using a wide range of branded mobile applications (apps) on sports, finance, shopping and health etc. Through these apps, brands have the opportunity to reach users directly, interact with them and make customized offers. In order for brands to maximize their benefits from their own mobile apps, it is undoubtedly necessary to find out about smartphone users’ perceptions of those branded mobile apps. Therefore, the aim of this study is to determine smartphone users’ perceptions of branded mobile apps. In line with this purpose, face-to-face surveys were conducted in November-December 2016 with 437 students from Kastamonu University. Based on the results, smartphone users’ perceptions of branded mobile apps were grouped under the factors of facilitation, stimulation of purchase desire, customization and post-purchase trust.
Bookmark/Search this post with
FULL TEXT (PDF): 
PDF icon arastirmax-determination-smartphone-users-perceptions-branded-mobile-applications-turkey.pdf
  • 3
27
45
  • English

REFERENCES

References: 

Adobe (2013) Mobile Shopping: RetailAppUsage on the Rise.
https://www.adobe.com/aboutadobe/pressroom/pdfs/Mobile_Shopping_Retail_App_
Usage_on_the_Rise_Infographic.pdf. (Erişim tarihi; 16.12.2016).
Alnawas, Ibrahim andAburub, Faisal (2016) Theeffect of
benefitsgeneratedfrominteractingwithbranded mobile apps on
consumersatisfactionandpurchaseintentions. Journal of Retailingand Consumer
Services31(2016)313–322
Apptentive (2014) TheMobıleShopper Is Here.
http://cdn2.hubspot.net/hubfs/232559/RetailerSurveyReport_v5.pdf?t=14818...
0. (Erişim tarihi; 16.12.2016).
Bellman, S.. Potter, Robert F. Treleaven-Hassard, Shiree Jennifer A. Varan Robinson a
&Duane (2011) TheEffectiveness of Branded Mobile Phone Apps. Journal of
Interactive Marketing 25 (2011) 191–200.
Bilgi Teknolojileri ve İletişim Kurumu (2016) Türkiye Elektronik Haberleşme Sektörü, 2016
Yılı 1. Çeyrek Ocak – Şubat – Mart.
https://www.btk.gov.tr/File/?path=ROOT%2f1%2fDocuments%2fSayfalar%2fPazar_
Verileri%2f2016-Q1.pdf (Erişim tarihi; 16.12.2016).
Deloitte (2015) Deloitte Global Mobil Kullanıcı Anketi 2015
https://www2.deloitte.com/tr/tr/pages/technology-media-andtelecommunicat...
articles/global-mobile-consumer-survey.html (Erişim tarihi:
14.12.2016).
Deloitte (2015) DigitalPredictions 2015 https://www2.deloitte.com/tr/tr/pages/consumerbusiness/
articles/digital-predictions-2015.html. (Erişim tarihi: 14.12.2016).
DigitalAge (2016) Mobil ticarette başarı için takip edilmesi gereken
trendlerhttp://digitalage.com.tr/mobil-ticarette-basari-icin-takip-edilmesi-gere...
(Erişim tarihi; 16.12.2016).
Emarketer (2013) Brands' Mobile AppsAren'tJustAbouttheDiscounts.
https://www.emarketer.com/Article/Brands-Mobile-Apps-Arent-Just-About-
Discounts/1010100(Erişim tarihi; 16.12.2016).
Ehrenhard, Michel. WijnhovencFons, Broek ,Tijsvan den andStagno, MarcZinck(2016)
Unlocking how start-upscreatebusinessvaluewith mobile applications: Development
Online Journal of Communication and Media Technologies
Volume: 7 – Issue: 3 July - 2017
© Online Journal of Communication and Media Technologies 44
of an App-enabled Business InnovationCycle.
TechnologicalForecasting&SocialChange .Accepted 14 September 2016.
Forrester (2015). TheState Of Mobile AppsForRetailers.
https://www.retailmenot.com/corp/static/filer_public/78/9c/789c947a-fe7c...
908a-790352326761/stateofmobileappsforretailers.pdf (Erişim tarihi; 25.12.2016).
Gupta, Sunil(2013) For Mobile Devices, ThinkApps, Not Ads. https://hbr.org/2013/03/formobile-
devices-think-apps-not-ads (Erişim tarihi; 16.12.2016).
Iab Europe (2016). IAB Europe Advertiser Mobile Audit Report. http://iabeurope.eu/wpcontent/
uploads/2016/09/IABEuropeAdvertiserMobileAuditReport.pdf (Erişim tarihi;
25.12.2016).
Kim, Su Jung. Wang, RebeccaJen-HuiandMalthouse, Edward C. (2015) TheEffects of
Adoptingand Using a Brand's Mobile Application on Customers'
SubsequentPurchaseBehavior. Journal of Interactive Marketing 31 (2015) 28–41.
Kım, JunghyunandYu, Eun Ah (2016) TheHolıstıcBrandExperıence Of
BrandedMobıleApplıcatıonsAffectsBrandLoyalty.SocialBehaviorAndPersonality,
2016, 44(1), 77–88
Kim, Eunice, Lin, Jhih-Syuan&YongjunSung (2013) To Appor Not to App:
EngagingConsumersviaBranded Mobile Apps. Journal of Interactive Advertising,
13(1), 53–65.
Kim,AngellaandKo, Eunju. (2012) Do
socialmediamarketingactivitiesenhancecustomerequity? nempiricalstudy of
luxuryfashionbrand. Journal of Business Research 65 (2012) 1480–1486
Kizgin, Y & Benli, T. (2013)TheExamining of GSM Operators’ CustomerComplaint
Management(CCM) Applications in TurkeywithDiscriminant Analysis. International
Journal of Business and Management; Vol. 8, No. 3; 2013.
Lieb,RebeccaandSzymanski, Jaimy(2014)Why Mobile is EssentialforBrand Marketing.
https://fbcdn-dragon-a.akamaihd.net/hphotos-akxap1/
t39.2365/10541001_704049666333013_307545824_n.pdf (Erişim tarihi:
14.12.2016).
Moıtal, Mıguel, Vaughan, Roger. Edwards, JonathanAndPeres, Rıta. (2012) Determinants of
Intention to PurchaseOverthe Internet. Anatolia: An International Journal of
TourismandHospitalityResearch Volume 20, Number 2, pp. 345-358, 2009.
Online Journal of Communication and Media Technologies
Volume: 7 – Issue: 3 July - 2017
© Online Journal of Communication and Media Technologies 45
Monitse (2015) Türkiye Mobil Alışveriş Uygulamaları araştırması.
http://www.slideshare.net/PozitronMobile/monitise-trkiye-mobil-alveri-uy...ı
(Erişim tarihi; 16.12.2016).
Olmo, Francısco-JavıerRuız-Del and JIMÉNEZ Ana-MarıaBelmonte (2014) Young People
as Users of Branded Applications on Mobile Devices. Comunicar, n. 43, v. XXII,
2014.
Özkoçak, Yelda. (2012) Türkiye’de Akıllı Telefon Kullanıcılarının Oyalanma Amaçlı Tercih
Ettikleri Mobil Uygulamalar. Global Media Journal TR Edition, 6 (12).
Bahar/Spring 2016
Reddy, Trips (2015) 14 Brands Using Mobile AppsInstead of Ads to BuildCustomerLoyalty.
https://www.umbel.com/blog/marketing/14-brands-using-mobile-apps-instead...
loyalty/. (Erişim tarihi; 16.12.2016).
Sıuhı, SaidiandMwakalonge, Judith (2016) Opportunitiesandchallenges of smart mobile
applications in transportation. J. TrafficTransp. Eng. (Engl. Ed.) 2016; x (x): 1e11
Thinkwithgoogle.com (2015). Mobile App Marketing Insights:How
ConsumersReallyFindandUseYourApps.
https://think.storage.googleapis.com/docs/mobile-app-marketing-insights.pdf (Erişim
tarihi; 26.12.2016).
UxBooth (2010) User Expectationswith Mobile Apps – CatchingupwithEffective
UIhttp://www.uxbooth.com/articles/12207/ (Erişim tarihi: 14.12.2016).
Yoo, BoongheeandDonthu, Naveen(2001) Developingandvalidating a
multidimensionalconsumer-basedbrandequityscale. Journal of Business Research 52
(2001) 1±14.
Zhao, ZhenzhenandBalague, Christine(2015) Designingbranded mobile apps: Fundamentals
andrecommendations. Business Horizons (2015) 58, 305—315.
Wearesocial (2016) Digital in 2016. http://wearesocial.com/uk/special-reports/digital-in-
2016. (Erişim tarihi; 16.12.2016).
www.itu.int (2016) ICT FactsandFigures 2016 http://www.itu.int/en/ITUD/
Statistics/Pages/facts/default.aspx. (Erişim tarihi; 23.12.2016).

Thank you for copying data from http://www.arastirmax.com