Journal Name:
- Online Journal of Communication and Media Technologies
| Author Name |
|---|
Abstract (2. Language):
The aim of this study is to assess the single expression in approaching the traditional and
digital methods for the design of cultural based posters like theatrical posters in consideration
with the posters as a graphic design tool. The digital collage, which is the way of expression
created in the early 20th century by the art movements and artists using collage as aroused on
the computer screens other than canvas through the technology, has also been used in graphic
design. The digital collage facilitates the reflection of artist’s imagination to the screen by
means of technology, allows the traditional collage to be used together with the digital. The
semiotic analysis of theatre posters designed by Stephan Bundi between the years of 2012-
2015, who is considered as the one of the first users of these two methods, was conducted
within the scope of study. The graphic codes utilized were analysed and the climaxes in the
theatrical scripts were addressed in a single expression with these two styles. The posters
designed within this period by Bundi, who had used the traditional collage and digital collage
that considered as two different ways of expression in his cultural posters, were analysed on
the basis of Peircian sign theory, through the use of icon, index and symbols, and their
interpretation was elaborated accordingly. As a result of this study, the findings indicated that
Bundi made two different styles into one way of expression, used the traditional methods
together with digital collage in graphic design, chose the colour in posters in accordance with
the content of play and interpreted the content in the cultural posters designed by the poster
designer with his own style through digital collage method. In consideration with the
analysed posters of Bundi, his frequent use of icon that is given under the Peircian sign
theory was stood out.
Bookmark/Search this post with
FULL TEXT (PDF):
- 3