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OTEL MÜŞTERİLERİ İÇİN ÖNEMLİ OLAN ATMOSFERİK UNSURLARIN DEMOGRAFİK ÖZELLİKLERE GÖRE İNCELENMESİ

INVESTIGATION OF ATMOSPHERIC ELEMENTS WHICH ARE IMPORTANT FOR HOTEL CUSTOMERS ACCORDING TO DEMOGRAPHIC CHARACTERISTICS

Journal Name:

  • Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

Publication Year:

  • 2015
DOI: 
10.5505/pausbed.2015.28247

Key Words:

Keywords (Original Language):

Author NameUniversity of AuthorFaculty of Author
Abstract (2. Language): 
This research aims to determine the atmospheric elements which are important for customers in hotels and reveal whether these elements differ according to demographic characteristics. The sample consists of foreign and domestic tourists who lodge in five-star-hotels in Bodrum. The research was conducted from June to September in 2014. 467 data were gained for analyses. Descriptive analyses which are average and standard deviation and statistical analyses which are factor analysis, reliability analysis, t-test and variance analysis were utilized to analyse the obtained data. It was revealed that the most important atmospheric elements in five-star-hotels are “spatial layout” and “signs and artefacts”. In other words, the five-star-hotels’ customers give importance to atmospheric elements like spatial layout, tools, furniture, signs, artefacts and decoration.
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Abstract (Original Language): 
Bu araştırmada, otel işletmelerinde müşteriler için önemli olan atmosferik unsurların belirlenmesi ve bu unsurların müşterilerin demografik özelliklerine göre farklılık gösterip göstermediğinin ortaya çıkartılması amaçlanmıştır. Araştırmanın örneklem gurubu, 2014 Haziran ile Eylül ayları arasında Bodrumdaki 5 yıldızlı otellerde konaklayan yerli ve yabancı turistlerden oluşmaktadır. Uygulama için toplam 467 turistten veri elde edilmiştir. Elde edilen verilerin analizinde aritmetik ortalama, standart sapma gibi betimsel analizlerden, faktör analizi, güvenirlik analizi, t-testi ve varyans analizi gibi istatistiksel testlerden faydalanılmıştır. Araştırma sonucunda, 5 yıldızlı otel müşterileri için en önemli olan atmosferik unsurlar; “mekânsal tasarım” ve “işaretler ve sanat eserleri” olarak ortaya çıkmıştır. Diğer bir ifadeyle, 5 yıldızlı otel işletmelerinde konaklayan müşteriler, otellerde mekansal tasarım, araç gereçler, mobilyalar, işaretler, sanat eserleri ve dekor gibi atmosferik unsurlara önem vermektedirler.
FULL TEXT (PDF): 
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  • Turkish

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