Forming a positive image of the enterprise
Journal Name:
- Sovremennaâ Ekonomika : Problemy, Tendencii, Perspektivy
Key Words:
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Abstract (2. Language):
The article describes the current issues of forming a positive image
of the modern enterprise. The definition of image is given, its components are
considered. The role of the humanistic approach to management in shaping the
image of the modern enterprise is highlighted.
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