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İŞLETMELERİN İNKÜBATÖRÜ1 OLARAK REKABETÇİ ZEKÂNIN STRATEJİK ROLÜ

THE STRATEGIC ROLE OF COMPETITIVE INTELLIGENCE AS BUSINESS INCUBATOR

Journal Name:

  • Süleyman Demirel Üniversitesi Vizyoner Dergisi

Publication Year:

  • 2014

Key Words:

Keywords (Original Language):

Author NameUniversity of AuthorFaculty of Author
Abstract (2. Language): 
Competitive Intelligence (CI) is acting information oriented. CI requires obtaining information for the purpose of business, current and proactively. CI, therefore assumes a strategic role in terms of businesses. This study, it is intended to emphasize the conceptual aspects of CI and CI uploads to explain strategic sense. In this context, it is focused on CI emergence, conceptual aspect, scope and process. As a result of study, has emerged the need for increasing both academic studies as well as applications about CI.
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Abstract (Original Language): 
Rekabetçi Zekâ (RZ), bilgi odaklı hareket etmektedir. RZ, işletmenin amacına yönelik, güncel ve proaktif bilgiyi elde etmesini gerektirir. RZ, bu nedenle işletmeler açısından stratejik bir rol üstlenmektedir. Bu çalışmada RZ'nın kavramsal yönünü vurgulamak ve RZ'ya yüklenen stratejik anlamı açıklamak amaçlanmıştır. Bu kapsamda RZ'nın ortaya çıkışı, kavramsal yönü, kapsamı ve süreci üzerinde durulmuştur. Çalışmanın sonucunda RZ ile ilgili hem akademik çalışmaların hem de uygulamaların artırılması gerekliliği ortaya çıkmıştır.
FULL TEXT (PDF): 
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  • Turkish

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The Journal of Visionary
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