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KAMPANYA YÖNETİMİNDE KRİTİK VE ANALİTİK METODOLOJİ: STK’LAR İÇİN BİR SÜREÇ YÖNETİMİ MODELİ

CRITICAL AND ANALYTICAL METHODOLOGY IN CAMPAIGN MANAGEMENT: A PROCESS MANAGEMENT MODEL FOR NGOs

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Abstract (2. Language): 
In this study, it is proposed a critical and analytical methodology integrated managerial functions like planning, organizing, implementing and controlling for NGOs to raise awareness, to build public opinion, to canvass, to persuade, to actuate and to activate by campaigning. It contributes literature by integrating critical and analytical thinking into the same model with process management approach. Besides, it can be considered as managerial and practical accelerator for NGOs, by transforming critical and analytical thinking into systematic, organizational decision making and management process, whilst cognitive and individual.
Abstract (Original Language): 
Bu çalışma, misyonunun bir gereği olarak toplumsal sorunlara çözüm ve ihtiyaçlara fayda üretmeyi benimseyen sivil toplum kuruluşlarının, bu doğrultuda yürütecekleri farkındalık, kamu oyu oluşturma, propaganda, ikna etme, ve harekete geçirme gibi amaçlara matuf kampanyalarının planlanması, organize edilmesi, yürütülmesi ve sonuçlarının değerlendirebilmesi gibi yönetsel fonksiyonlarınin tümüne entegre edılmiş kritik ve analitik bir metodoloji önermektedir. Süreç yönetimi yaklaşımıyla ortaya konan bu modelin, teorik bilgiye katkısı, kritik ve analitik düşünmeyi aynı metodolojide birleştirmek olarak özetlenebilirken, buna ilave olarak bireysel ve bilişsel bir süreç olan kritik ve analitik düşünme metodolojisini, organik ve sistematik bir karar alma ve yönetim süreci olarak sunması da sivil toplum kuruluşları için uygulamaya dönük bir katkı olarak kabul edilebilir.
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