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Türkiye kültür turizmi için uluslararası pazar giriş stratejisi geliştirilmesi

Developing international market entry strategies for cultural tourism of Turkey

Journal Name:

  • Uluslararası İnsan Bilimleri Dergisi

Publication Year:

  • 2009

Key Words:

Keywords (Original Language):

Author NameUniversity of AuthorFaculty of Author
Abstract (2. Language): 
The aims of this paper are to examine potential international markets for culture tourism of Turkey and to determine a mode of entry strategy for it. The structure of this paper includes screening, identification, and selection stage based on applied various analysis, techniques, methods, and statistics. The major findings here suggest that South Korea and Canada are two possible foreign markets to penetrate. After deeply analysis of South Korea and Canada outbound tourism market, opening overseas tourism promotion office and applying agency are recommended as an appropriate mode of entry strategy for them, respectively. In this regard, practical implications are also mentioned for Destination Marketing Organization of Turkey.
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Abstract (Original Language): 
Bu çalışma Türkiye kültürel turizmi için olası uluslararası pazar araştırmasını ve buna yönelik pazar giriş yöntemi belirlemeyi amaçlamıştır. Değişik analiz, teknik, yöntem ve istatistikler ışığı altında geliştirilen tarama, tespit veya belirleme ve seçim aşamaları bu çalışmanın çatısını oluşturmaktadır. Çalışma bulguları Güney Kore ve Kanada pazarlarını giriş için olası iki önemli pazar olarak göstermektedir. Güney Kore ve Kanada dışa götürücü turizm pazarlarının derinlemesine analizlerini takiben bunlar için sırasıyla denizaşırı turizm tanıtım ofisi ve acente yaklaşımı uygun pazar giriş yöntemi olarak değerlendirilmiştir. Bu bağlamda Türkiye’deki turizm destinasyon organizasyonu için pratik uygulamalar da önerilmiştir
FULL TEXT (PDF): 
PDF icon arastrmx_161047_6_pp_509-527.pdf
  • 1
509-527
  • Turkish

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