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Orientalist discourse in media texts

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Abstract (2. Language): 
By placing itself at the center of the world with a Eurocentric point of view, the West exploits other countries and communities through inflicting cultural change and transformation on them either from within via colonialist movements or from outside via “Orientalist” discourses in line with its imperialist objectives. The West has fictionalized the “image of the Orient” in terms of science by making use of social sciences like anthropology, history and philology and launched an intensive propaganda which covers literature, painting, cinema and other fields of art in order to actualize this fiction. Accordingly, the image of the Orient – which has been built firstly in terms of science then socially – has been engraved into the collective memory of both the Westerner and the Easterner. The internalized “Orientalist” point of view and discourse cause the West to see and perceive the East with the image formed in its memory while looking at them. The East represents and expresses itself from the eyes of the West and with the image which the West fictionalized for it. The East, which tries to shape itself into the “Orientalist” mold which the West fictionalized for it in order to gain acceptance from the West, both serves to reproduce “Orientalist” discourse by internalizing it and fictionalizes and reproduces its own East discourse to form its own hegemony in symbolic terms.
418-428

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