You are here

ANALİTİK AĞ SÜRECİ YÖNTEMİ İLE ÜNİVERSİTE DİNAMİK ENTEGRE STRATEJİ MODELİ GELİŞTİRİLMESİ

IMPROVEMENT OF UNIVERSITY DYNAMIC INTEGRATED STRATEGY MODEL WITH ANALYTIC NETWORK PROCESS METHOD

Journal Name:

Publication Year:

Abstract (2. Language): 
In parallel with the recent tendencies and expectations in education era, universities need strategic roadmaps in order to coordinate the dynamic conditions and to get conscious steps for the future. To satisfy this necessity, strategic plans have been guided for the university administrations. Effective implementations of these plans are closely related to the key facts such as actuality and continuity. The aim of this research is to develop a novel approach so called as University Dynamic Integrated Strategy Model (UDISM) to aid relevant decision-makers who are involved into strategy making process at universities. The UDISM takes the advantage of Analytic Network Process (ANP) method integrated with the dynamic SWOT analysis. Furthermore feasibility of the UDISM is studied on the example of the 2008-2012 Strategic Plan of Zonguldak Karaelmas University. Consequently, the proposed UDISM is expected to provide original contributions to university administrations in development of strategies towards the main headlines such as educational facilities, infrastructure, human recourses etc. in higher education.
Abstract (Original Language): 
Eğitim alanındaki son eğilimler ve beklentiler doğrultusunda, üniversiteler dinamik koşullara uyum sağlamak ve geleceğe yönelik bilinçli adımlar atmak için stratejik yol haritalarına ihtiyaç duymaktadır. Bu ihtiyacı gidermek için, stratejik planlar üniversite idarelerine yol göstermektedir. Bu planların etkin uygulamaları güncellik ve süreklilik gibi temel unsurlar ile yakından ilgilidir. Bu çalışmanın amacı, üniversitelerde strateji yapılandırma sürecindeki karar vericilere destek sağlamak üzere Üniversite Dinamik Entegre Strateji Modeli (ÜDESM) olarak da adlandırılan yeni bir yaklaşım geliştirmektir. ÜDESM, dinamik SWOT analizi ile bütünleşik Analitik Ağ Süreci (AAS) yöntemini kullanmaktadır. Ayrıca ÜDESM'in uygulanabilirliği Zonguldak Karaelmas Üniversitesi 2008-2012 Stratejik Planı örneği ile incelenmiştir. Sonuçta, önerilen ÜDESM'in yüksek öğretimde eğitim faaliyetleri, altyapı, insan kaynaklan vb. gibi ana başlıklara yönelik strateji geliştirmede üniversite idarelerine orijinal katkılar sağlaması beklenmektedir.
32-51

REFERENCES

References: 

AGARWAL, A., SHANKAR, R., 2002, "Analyzing alternatives for improvement in supply chainperformance", Work Study, Vol: 51, No: 1, s:32-38.
ASAN, U., SOYER, A., 2009, "Identifying strategic management concepts: An analytic networkprocess approach", Computers & IndustrialEngineering, Vol: 56, s:600-615.
BRYSON, J.M., ALSTON, F.K., 2005, Creating and Implementing Your Strategic Plan: A Workbook for Public and Nonprofit Organizations, 2nd
Edition, United States of America, John Wiley & Sons Inc.
BÜYÜKÖZKAN, G., ÖZTÜRKCAN, D., 2010, "An integrated analytic approach for Six Sigma project selection", Expert Systems with Applications, Vol: 37, s:5835-5847.
CARLUCCI, D., SCHIUMA, G., 2009, ''Applying the analytic network process to disclose knowledge assets value creation dynamics", Expert Systems with Applications, Vol: 36, s:7687-7694.
CARNAP, M., 2010, 'The Dynamic SWOT Methodology - Learning from Experience as an Entry to Group Innovation Processes", http://www.neuland- lca.com/pdf/swap/swap_eng.pdf, Erişim Tarihi: 01.06.2010.
CHANG, H.-H., HUANG W.-C., 2006, 'Application of a quantification SWOT analytical method\ Mathematical and Computer Modelling, Vol: 43, s:158-169.
CHUNG, S.H., LEE, A.H.I., PEARN, W.L., 2005, "Analytic Network Process (ANP) Approach for Product Mix Planning in Semiconductor Fabricator", International Journal of Production Economics, Vol: 96, No: 2, s: 15-36, 2005.
COMBE, I.A., GREENLEY, G.E., 2004, ''Capabilities for strategic flexibility: a cognitive contentframework\ European Journal of Marketing, Vol: 38, s: 1456-80.
ÇELEBİ, A., 2007, Cross-Country Comparison of User Perception of Dynamic Strategic Planning System, Master Thesis, Istanbul Technical University, Istanbul.
DAĞDEVİREN, M., YÜKSEL, İ., 2007, "Personnel Selection Using Analytic Network Process", İstanbul Ticaret Üniversitesi Fen Bilimleri Dergisi, Vol: 11, s:99-118.
DEALTRY, T.R., 1992, Dynamic SWOT Analysis: Developer's Guide,
Birmingham, DSA Publications.
45
Nermin Çelik / Güven Murat
Yönetim Yıl: 21 Sayı 67 Ekim 2010
DEALTRY, T.R., 2008a, "Dynamic SWOT Analysis for Strategic Situation Diagnostics & Decision Making", http://www.swot-analysis.com/index.htm, Erişim Tarihi: 08.06.2010.
DEALTRY, T.R., 2008b, "What is Dynamic SWOT Analysis?", http://www.swot- analysis.com/what.htm, Erişim Tarihi: 08.06.2010.
DEALTRY, T.R., 2008c, "Who Uses Dynamic SWOTAnalysis?", http://www.swot- analysis.com/who.htm, Erişim Tarihi: 08.06.2010.
Devlet Planlama Teşkilatı, Kamu İdareleri İçin Stratejik Planlama Kılavuzu, Haziran 2006.
DİNÇER, Ö, 2004, Stratejik Yönetim ve İşletme Politikası, 7 Baskı, İstanbul, Beta Basım.
DYSON, R.G., 2004, "Strategic development and SWOT analysis at the University of Warwick", European Journal of Operational Research, Vol: 152, s:631-640.
EREN, E., 2005, Stratejik Yönetim ve İşletme Politikası, 7. Baskı, İstanbul, Beta Basım.
ERKAN, V., 2007, Kamu Kuruluşlarında Stratejik Planlamanın Başarısını Etkileyen
Faktörler, Doktora Tezi, Hacettepe Üniversitesi Sosyal Bilimler Enstitüsü, Ankara.
ERKAN, V., 2008, Kamu Kuruluşlarında Stratejik Planlama: Türkiye Uygulaması ve Kuruluşlarda Başarıyı Etkileyen Faktörler, Ankara, Türkiye İstatistik Kurumu Matbaası.
FRED, D.R., 2003, Strategic Management: Concepts and Cases, Ninth Edition, International Edition, New Jersey, Prentice Hall.
GENCER, C., GÜRPINAR D., 2007, "Analytic Network Process in Supplier Selection: A Case Study in an Electronic Firm" , Applied Mathematical Modeling, Vol: 31, s:2475-2486.
GLAISTER, K.W., FALSHAW, J.R., 1999, "Strategic Planning: Still Going Strong?", Long Range Planning, Vol: 32, No: 1, s: 107-116.
46
Nermin Çelik / Güven Murat
Yönetim Yıl: 21 Sayı 67 Ekim 2010
GOODSTEIN, L., NOLAN, T., PFEIFFER, J.W., 1993, Applied Strategic Planning: How to Develop a Plan that Really Works, United States of America,
McGraw-Hill.
GÖRENER, A., 2009, "Kesici Takım Tedarikçisi Seçiminde Analitik Ağ Sürecinin Kullanımı", Havacılık Ve Uzay Teknolojileri Dergisi, Cilt: 4, Sayı: 1, s:99-110.
HILL, T., WESTBROOK, R., 1997, "SWOT analysis: it's time for a product recall", Long Range Planning, Vol: 30, s:46-52.
HOUBEN, G., LENIE, K., VANHOOF, K., 1999, "A knowledge-based SWOT-analysis system as an instrument for strategic planning in small and medium sized enterprises", Decision SupportSystems, Vol: 26, s: 125-135.
HSU, C.-W., HU, A.H., 2009, "Applying hazardous substance management to supplier selection using analytic network process" , Journal of Cleaner Production, Vol: 17, s:255-264.
KAHRAMAN, C., ERTAY, T., BÜYÜKÖZKAN, G., 2006, "A Fuzzy Optimization Model For QFD Planning Process Using Analytic Network Approach", European Journal of OperationalResearch, Vol: 171, No: 2, s:390- 411.
KARSAK, E.E., SOZER, S., ALPTEKİN, S.E., 2002, "Production planning in quality function deployment using a combined analytical network process and goal programming approach", Computers and Industrial Engineering, Vol: 44, s:171-
190.
KOTLER, P., PATRICK, E.M., 1981, "Strategic Planning for Higher Education", The Journal of Higher Education, Vol: 52, No: 5, s:470-489.
KUO-LIANG, L., SHU-CHEN, L., 2008, "A fuzzy quantified SWOTprocedure for environmental evaluation of an international distribution center" , Information Sciences, Vol: 178, s:531-549.
KURTTILA, M., PESONEN, M., KANGAS, J., KAJANUS, M., 2000, "Utilizing the analytic hierarchy process AHP in SWOT analysis - a hybrid method and its application to a forest-certification case", Forest Policy and Economics, Vol: 1, s:41-52.
LEE, J.W., KIM, S.H., 2001, "An integrated approach for interdependent information system project selection" , International Journal of Project Management, Vol: 19, No: 2, s:111-118.
47
Nermin Çelik / Güven Murat
Yönetim Yıl: 21 Sayı 67 Ekim 2010
MEADE, L., SARKIS, J. 1998, "Strategic analysis of logistics and supply chain management systems using the analytical network process" , Transportation Research Part E: Logistics and Transportation Review, Vol: 34, s:201-215.
MEADE, L., SARKIS, J., 1999, "Analyzing organizational project alternatives for agile manufacturingprocesses: an analytical network approach", Int. J. Prod Res., Vol: 37, No: 2, s:241-261.
NIEMIRA, M.P., SAATY, T.L., 2004, "An analytical network process model for financial-crisis forecasting", International Journal of Forecasting, Vol: 20, s:573-
587.
PARTOVI, F.Y., CORREDOIRA, R.A., 2002, "Quality function deploymentfor the good of soccer", European Journal of Operational Research, Vol: 137, s:642-656.
RUDD, J.M., GREENLEY, G.E., BEATSON, A.T., LINGS, N., 2008, "Strategic planning and performance: Extending the debate", Journal of Business Research, Vol: 61, s:99-108.
SAATY, T.L., 2006, "Rank from comparisons and from ratings in the analytic hierarchy/network processes", European Journal of Operational Research, Vol: 168, s:557-570.
SAATY, T.L., 2007, "Time dependent decision-making; dynamic priorities in the AHP/ANP: Generalizing from points to functions and from real to complex variables", Mathematical and Computer Modelling, Vol: 46, No: 7-8, s:860-891.
SAATY, T.L., SHANG, J.S., 2007, "Group decision-making: Head-count versus intensity of preference", Socio-Economic Planning Sciences, Vol: 41, s:22-37.
SAATY, T. L., VARGAS, L.G., 2007, "Dispersion of group judgments", Mathematical and Computer Modelling, Vol: 46, s:918-925.
SAATY, T.L., SHIH, H-S., 2009, "Structures in decision making: On the subjective geometry of hierarchies and networks", European Journal of Operational Research, Vol: 1999, s:867-872.
SARKIS, J., 2003, "A strategic decision framework for green supply chain management", Journal of Cleaner Production, Vol: 11, s:397-409.
SHINNO, H., YOSHIOKA, H., MARPAUNG, S., HACHIGA, S., 2006, "Quantitative SWOT analysis on global competitiveness of machine tool industry", Journal of Engineering Design, Vol: 17, No: 3, s:251-258.
48
Nermin Çelik / Güven Murat
Yönetim Yıl: 21 Sayı 67 Ekim 2010
TAPINOS, E., DYSON, R.G., MEADOWS, M., 2005, "The impact of performance measurement in strategic planning" , International Journal of Productivity and Performance Management, Vol: 54, No: 5/6, s:370-384.
THIBODEAUX, M.S., FAVİLLA, E., 1996, "Organizational effectiveness and commitment through strategic management", Industrial Management & Data Systems, Vol: 5, s:21-25.
ÜLGEN, H , MİRZE, S.K., 2007, İşletmelerde Stratejik Yönetim, 4 Baskı,
İstanbul, Arıkan
Yayıncılık.
WU, W.W., LEE, Y.T., 2007, "Selecting Knowledge Management Strategies by Using The Analytic Network Process", Expert Systems with Applications, Vol: 32, No: 3, s:841-847.
WU, W.Y., SHIH, H.A., CHAN, H.C., 2009, "The Analytic Network Process for Partner Selection Criteria in Strategic Alliances", Expert Systems with Applications, Vol: 36, s:4646-4653.
YÖDEK, Yükseköğretim Kurumlarında Akademik Değerlendirme ve Kalite Geliştirme Rehberi, Nisan 2007.
YÜCE, B., 2007, Üniversitelerde Stratejik Planlama ve Bir Yazılım Tasarımı,
Yüksek Lisans Tezi, Sakarya Üniversitesi Fen Bilimleri Enstitüsü, Sakarya.
YÜKSEL, İ., DAĞDEVİREN, M., 2007, "Using the Analytic Network Process (ANP) in a SWOT Analysis- A Case Study for A Textile Firm", Information Sciences, Vol: 177, No: 16, s:3364-3382.

Thank you for copying data from http://www.arastirmax.com